Embed Size (px)
DESCRIPTION
Citation preview
25 July 2013
SoLoMoThursday.com
facebook.com/SoLoMoThursday
linkedin.com/in/solomothursday
youtube.com/user/SoLoMoThursday
twitter.com/SoLoMoThursday
solomothursday.eventbrite.com
SoLoMo Thursday
Hafiz SalehSocial Media Analyst
Techsailor Group
M.A.D. School has, arguably, the world’s smallest open
house.
We turn classroom into a chic New York style digital art
gallery featuring the world’s first indoor and outdoor stop-
motion projection mapping of D&AD award-winning
student work and other award winners
Technically challenging piece.
Powerful, high-lumen outdoor projector used beamed
projections on a special hologramic paper to enable
viewing a distance away (all the way to Clarke Quay).
Another Dimension concept
It’s where you discover far more interesting things.
Viewed through the right lens, another dimension appears.
The diploma is the only one that adds another dimension
to your creativity and strategic thinking. Meaning you
won’t see things the way others do. Projection mapping
added another dimension to the award-winning student
work. The technically challenging work piqued the
interests of the digital creative community.
The strategyThe Opening Reception
The Open House campaign was a highly digital one to break away from traditional mediums the other schools employ.
We held an opening reception for prospective students, creative and design industry players.
2C3DAD (short for 2-Colours, 3-D, Another Dimension) DM
• Sent to invitees, prospective students and trade partners
• 3D glasses with interchangeable lenses so they see elements in
different perspectives in line with “Another Dimension”.
• A CTA urged them to RSVP via a multi-screen mobile Facebook
app called ‘idimensioner’.
• Brand / event awareness• RSVP• Leveraging social media • FB app brings in third party software or functionality• Data capture
• Multi-screen mobile Facebook app called
‘idimensioner’.
• Once on the Facebook App, registrants capture
themselves via the photobooth app built into
‘idimensioner’.
• Upload to be a part of our projection mapping
display, both indoor and outdoor.
Mobile video content creation & virability World’s smallest open house
First indoor and outdoor projection mapping
‘Glocal’ seeding on 50+ global social media and sharing sites/blogs/forums such as:
Featured on
EDM and database activation
Total budget = $3000
Creative / production = 4 people
842 attendees over a month
180% jump in sales leads
100% brand awareness (never had an open house!)
462 guests uploaded their photos via idimensioner to be featured in
projection mapping
A Decade of Creating the Brightest Bulbs
Insights
• M.A.D. School’s 10-year anniversary.
• Early 2013, they embarked on a digital-centric branding.
• Digitally engage lecturers, students, alumni, associates,
industry partners and even prospective students who
aren’t aware of digital approach and to launch new
corporate identity.
Strategy
Multi-screen mobile video content
• Eyebrow-raising stunts that create mobile video content for M.A.D.
TV: video platform that showcases video campaigns seeded across
social media platforms glocally.
• Hope outrageous stunts have higher PR and viral value viral,
without paid media.
• To truly celebrate a decade of creating the brightest bulbs, we
filmed at hotspots where the brightest bulbs are.
• Gatecrashed a live football match between Home United FC and
Albirex Niigate FC at Jalan Besar Stadium, Helix Bridge, Esplanade,
Boat Quay and Orchard Central.
• Video introduced new corporate identity of "Thinker First. Creative
Second.”
DM, Video on AR
Video uploaded and viewable on Layar Augmented Reality App. Prospective attendees receive credit-card sized flat bulb in DM pack. Instructions on downloading the Layar app via their smartphone. Scan propped-up bulb via the app to launch AR video
Facebook |
Engagement via Layar AR, RSVP via Facebook App
Facebook button at the end of video on AR brings
them to FB app ‘The Brightspotter’.
RSVP by lighting up an unlit bulb.
When celebrating a decade of creating the brightest
bulbs, we need pretty bright ideas.
Post event, we cut final video to seed glocally.
EDM & Database activation
Total budget = $4000+Creative / production = 6 people
243 attendees, reaching 78% of our target audience100% attendees launched AR video and RSVP-ed via FB App
Featured on
Brought to you by:
QUESTIONS?
PAGE 29
• Kim Lee[E] [email protected]
• [FB] kimwillrulle• [IN] kimwillrule
26 Sept 2013
PAGE 30
SPEAKER : Henrik Alexander Head of Brand Advertising (SG &HK), InMobi
October 24, 2013
SUCCEEDING WITH ADVERTISING & BRANDING ON MOBILE DEVICES
26 Sept 2013
PAGE 31
SoLoMo Thursday Gala Night November 2013
26 Sept 2013
Sponsorship
Contact [email protected] for more details.
Partners Platinum Sponsors
Featured Monthly Promoters
VoucherSponsors
Companies looking to promote on our channels.
Large MNCs with new products to launch.
Retailers / FMCGFellow Tech Companies.
PAGE 3226 Sept 2013
Lucky Draw
PAGE 33
** S$20 off Voucher**
26 Sept 2013
Thank You Kim
PAGE 34
Brought to you by:
Brought to you by:
26 Sept 2013
