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SOLDOUT NIGERIA PRESENTS GOOGLE ADSENSE CASH SECRETS By Idy Umanah

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Page 1: Soldout Nigeria

SOLDOUT NIGERIA

 

PRESENTS

 

 

GOOGLE ADSENSE CASH SECRETS

 

By

 

Idy Umanah

 

 

 

 

 

 

 

 

 

 

www.idyumanah.com

www.soldoutnigeria.com

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www.adsensecashsecrets.com

INTRODUCTION

 

Adsense is an advertising program launched by Google in 2002. Since then

many net savvy individuals and companies have jumped at the opportunity to earn

income. Adsense gives website owners a chance to display relevant ads on their

site and get paid a percentage when there is a click on any of the ads. This

opportunity exploded when blogs were introduced to the online world. This gave

those who couldn’t get a website a chance to join the adsense program. Blogs are

online tools that are easy to set up, easily updated and get syndicated fast by search

engines. This makes it easy to get lots of traffic. A blog is a type of website that is

usually arranged in descending order from the most recent post at the top of the

main page to the older posts towards the bottom. There are a variety of blog

platforms. Some, such as blogger.com and wordpress.com are free but for others

such as wordpress.org, you need to pay for domain name and hosting. If you are

just starting out, I strongly advice you go for www.blogger.com. It’s easy to set up

and monetize with adsense. Best of all, it’s FREE!

Unfortunately, not everybody makes money with adsense. As a matter of

fact, only about 10% of people actually make money with adsense. In this report, i

am going to give you the reasons bloggers don’t make money. I’ll show you how

to join tha 10% of bloggers that are actually making money with adsense. In this

report, i am going to assume that you already have a blog or website monetized

wth adsense. Or at least you know how to set one up as this is not a beginner’s

lesson. I also assume you know how to post on your blog. Although I use blogs

and will be referring to blogs throughout this report, all these strategies can also be

applied to a website. It equally works well with effective results. Anyone who is

serious can earn money from adsense. Some people are earning as high as $20,000

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monthly and above. The fact that you purchased this report and are presently

reading it means you are serious about joining those making money. You want to

know what the experts do to earn big bucks. I urge you to read on as you are on

your way to rewriting your own adsense script.

CHAPTER 1

GETTING THE RIGHT MINDSET

 

Making money with Google adsense takes time and hard work. Contrary to

what most people think, adsense is not a get rich quick program. True, you can

start making money almost immediately, but you must put in much effort and

dedication. Don’t just relax and expect checks to come in through courier. The

mistake most people make is in taking adsense as a part-time business. Although it

can be run on the side but you must dedicate your time to it. Spend time posting,

networking, promoting etc. I have seen blogs that get new articles every 4-6

months. Such blogs rarely make money as content is the fuel that oils the engine of

your blog. All the promotion you do will not yield results without content. Most

bloggers don’t even promote their blog. Blogging requires dedication; it requires

your active involvement. Develop a proactive stance. It baffles me when I see

bloggers who are not active complain of low adsense earnings.

Change your mindset about Google adsense. Don’t see it as an opportunity

to get rich quick. Though you may make some fast dollars, but it all depends on

how much work you put in. If you want to succeed much faster, work much harder.

I currently put in 3 hours everyday into running my adsense business. This time is

spent between posting, monetizing and promoting my blogs. I encourage you to do

the same, put in daily effort to make your business work. Half hearted effort only

brings half hearted results.

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Also, develop your writing skills. You don’t have to be a Chiamanda

Adichie or Wole Soyinka to run a blog. If you can express your thoughts and ideas

in a clear concise and easy to understand way, that’s perfect. You’ll have to write

in an interesting and engaging manner.

Remember, the chances for your making money will depend on many

factors, most importantly the drive and determination and an attitude of success

will serve you well. You can turn your blog(s) into a money maker that will

generate enough money for you to quit your day job.

I strongly advice that you make a daily schedule for your blogging. Assigned

daily tasks to yourself. This will help you to become better organized at blogging.

 

 

 

 

ACTION ACTIVITY

Start seeing your adsense program as a real business. Just as you would put

in much effort to see  your offline business succeed and grow, apply the same

principles online. Look at it with the end in mind. Work at it everyday as you

would work on any offline business.

In the next chapter you will learn where to channel your energies to get fast

results in your blogging activity.

 

CHAPTER 2

CHOOSING MONEY MAKING NICHES

 

Before you rush into signing up for adsense  thinking its going to earn you a

million dollars, you need to get certain things in place for your blog. Contrary to

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popular thinking, not every niche is profitable for adsense. People are always

struggling when it comes to picking a niche. One of the main reasons is that many

experts tell you to pick something you are passionate about or something you love.

There’s a problem there. Let’s take for instance; you are passionate about movies

and soap operas. That’s cool! But how do you convert that into a money maker?

Sure, you can start writing about your love, but how much do you think you can

make per chick on your ads in that niche? A blog about college education, financial

products, technology products or mortgages will make more money from adsense

than a blog about baseball, car accessories or food recipes if the two have the same

layout and traffic, This is because blogs on the former niches have higher cost per

click (CPC). Remember, Google pays you when people click on ads on your blog

or site. So, what you do is to pick a niche that is going to make you money. The

key is to know a little something about your preferred niche; the rest can be

researched and after you’ve been blogging about it for sometime, you’ll be

considered an expert. TRUST ME! I know.

So let’s get started selecting niches. You’ll have to do some keyword

research.

 

DOING KEYWORD RESEARCH

To have an idea of the niche you may like to jump into, visit

www.ezinearticles.com. Browse through the various categories and sub- categories

and you are sure to find one that interests you.

Once you’ve got your niche, keyword research is what will set you up for

success in that niche. It demands a little bit of work, but it is well worth the effort

and will pay a great return if done correctly. The most important thing you need in

order to do effective keyword research is a keyword tool. There are a variety of

them but I use Wordtracker. It’s got a free version, but the paid version is best. To

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use the free version, you need a credit card and it last for just seven days. You can

also get a free Google keyword tool at adwods.google.com. I use Wordtracker

because it gives me the number of daily searches. Multiply it by 30 to get the

monthly search volume.

When you’ve opened up the keyword tool, put in a general keyword. The

keyword tool will come up with specific keyword suggestions. For example, when

I put in the keyword “make money” here are just examples of the list I got as at the

time of this writing.

 

 

 

 

These are the keyword suggestions I got and its daily/monthly search volume on

Word tracker. Multiply it by 30 to get the monthly search volume. Other keyword

tools will give you similar results. Keep searching through different keywords to

get good keyword with high search volume. Also run your keyword with

quotations in the Google search engine to see how many sites are competing for a

keyword. If there are less than 8,000 competing for a keyword that gets as high as

20,000 or more monthly search, pick those keywords. Keywords are important

because that’s what people type into search engines when looking for information.

These search engines now crawl the web looking for websites that have such words

within their content. This is why you need to include your keyword in your blog

URL and the title. Also when writing posts, endeavor to include your keyword

within the article. This makes it more easily found by search engines and gives

your blog a higher ranking. This can have a healthy effect on your traffic. Search

engine traffic is the best kind of traffic. A thousand visitors that find your blog

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from search engines will bring in more money than a thousand visitors from

another traffic source.

 

ACTION ACTIVITY

1.     Go to www.adward.google.com or wordtracker.com. Put in a general

keyword from your niche. Pick a keyword with a high search volume. Do a

search for it on Google and balance the search volume to compettion ratio. A

ratio of 3:1 and above is best.

2.     Next, when you’ve chosen your preferred keywords include it in you

blog URL  and title. Be creative when doing this as you may experience that

some of your preferred blog URL have already been taken. Also remember

that you’ll have to include your keywords within your posts.

 

 

IF YOU ARE HAVING PROBLEMS coming up with good keywords

with ratio of 4:1 and above, send me a mail on [email protected] and I will

show you the easiest way to do keyword research. It’s beyond the scope of this

report.

                                     

 

 

CHAPTER 3

WHY CONTENT IS KING

Content is king in the online world. Content is very very important. This is

especially true if you are blogging. A blog is kind of like a journal. Just as you

would update your personal journal everyday, you need to update your blog as

often as possible. To really make money with blogs, you need to have much

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content. This is where a whole lot of bloggers get it wrong. They rarely update

their blogs. Content is important because it helps to build and maintain your traffic.

Traffic is the blood of your adsense business. Even if everything is wrong with

your blog, but you still generate lots of traffic, it is difficult to fail. And what will

get you that traffic and keep it is CONTENT. Let’s take for example, if you see a

good blog that deals with relationship issues and the article there provides real

value to you. You visit often and read all the articles, but it seems the blog owner

isn’t updating new articles. You’ll stop visiting such sites because you’ve been

through all the posts and there’s nothing new to interest you. That’s exactly the

same thing that your visitors do when you stop updating your blog. They stop

coming. You’ve probably heard the business saying that it’s six times harder to get

new customers than it is to maintain the current customers.

Successful bloggers are more commited to get the present readers to come

back to their blogs and the only way to do this is by providing valuable content.

It’s all about providing real values.

 

CREATE STRONG (VALUABLE, INTERESTING & INFORMATIVE)

CONTENT

Is your content worthy of being read by millions of people? Remember that

the purpose of content is to provide value to others. Provide genuine value and do

it to the best of your capacity. When I sit down to write my blog articles, I imagine

myself standing on a stage before an audience of a million people. Then I ask

myself; what shall I say to this million human beings that will be of value to them?

This mindset will help you create strong and valuable content. Think about the

effect you want your writing to have on people. If you are writing on relationships,

your writing should change people’s love life for the better. It should help people

get over heartbreak, get more energy into their love lives, get out of abusive

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relationships and be happier in relationships. When you focus on providing real

value instead of junk content, your readers will notice and they’ll refer others to

your site in droves. They will do your blog promotion for you FREE. Word of

mouth is the best form of marketing. They’ll keep coming back to your blog and

referring their friends too. This will easily build your traffic without your doing

any work. All you have to do is focus on creating value through your content.

Strong( valuable, interesting, informative) content is universally valued. It’s hard

work to create, but in the long run, it generates lots of long term referred traffic.

Each time you write, focus on creating the best content you can. This will

lead you to blogging success.

 

CREATE ORIGINAL CONTENT

          Maybe when you were starting out blogging, you must have been told that if

you cannot create your own content, you can go over to article directories and copy

some articles from there to paste on your blog. You’ll have to also copy the

author’s bio box though. In the old days of internet marketing, that was a good

strategy. I used to have other people’s articles on my blogs, but I realized that with

this strategy, I was losing more visitors than I was gaining. When my visitors read

the articles on my blog, they go on to know who the author of the article is through

the author’s bio and become loyal to him/her. even buying some of their products.

That’s because he provides value to them in form of articles and stuffs like that.

That’s when I stopped. I’m not interested in working to build traffic only to lose

same to someone else. That’s why you need to create original content. Create your

own quality content. Somehow, your readers can tell if your content is original or

if you stole it from somewhere. They’ll love you if you provide original content.

It’s hard for anybody to compete with you if your content is original. You’ll have a

base of hundreds of thousands of readers who will come to your blog daily. This

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kind of traffic takes time to build, but once you’ve built it, it will keep growing and

growing without your doing any more promotions. Anybody can start a blog in

your niche, but your site will remain unique because no one else has the same

content as you.

 

 

 

WRITE FOR HUMANS FIRST, SEARCH ENGINES SECOND

I mentioned earlier on the need to include your keywords in your articles but

it should not be over saturated. Let your readers barely notice the keywords. These

keywords will help you get higher in the search engines. But don’t just saturate

your posts with them. My strategy is to include my keywords after 100 or more

words. I also make the key words bold. The thing is, let your readers not get

bugged with keywords, let your article just flow naturally and let your readers

enjoy the whole reading experience.

 

CREATE STRONG ORIGINAL CONTENT REGULARLY

If you’re providing strong and original content, do it regularly. Endeavour to

update your blog with new articles everyday. Give your readers reason to keep

coming back to your site. That’s why active forums make money. The members

just keep coming back everyday because they are sure to see something new and

interesting. Your article need not be long. If you can come up with longer articles.

Do! But just post valuable content on a regular basis.

 

 

CONCLUSION

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Let me sum it up by saying that content is crucial to your building traffic. Give

your visitors something of value. Come up with your plans of how often you will

post on your blog and post consistently. My advice to you is to be consistent and

keep the quality of your post as high as possible. Problems occur when bloggers

change their frequency of posting. Develop a rhythm of posting your readers will

become accustomed to and that you are able to sustain. If you can’t write everyday,

write as many useful articles at once when you have the time and spend each day

just editing one by one and posting them. There are ways you can identify what

people in your niche want to read. Do it and give it to them.

 

 IF YOU WANT TO KNOW HOW TO COME UP WITH CREATIVE, useful

and original content that will draw thousands of visitors to your blog. Mail me on

[email protected]

 

 

ACTION ACTIVITY

1.     Develop a plan for creating content at once. Schedule time to write as

many strong (original, valuable, interesting, informative) articles as possible.

Save them as a draft on your blog and spend a little time posting daily..

2.     You may decide to post 4 or 5 times a week, but however you choose, let

it be  rhythmic so your visitors can get accustomed to it.

 

 If you want to know the strategies to come up with original, valuable and

interesting content that will draw thousands of people to your blog without burning

yourself out, send me a mail and I’ll be glad to help.

 

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CHAPTER 4

OTHER TRAFFIC GENERATION METHODS

The more people anticipate that they’ll get something of value from your blog, the

more they’ll come back. In the last chapter, I harped on why you need to create

content to build readership. Here, I’ll be sharing more ways you can get traffic to

your blog. But let me remind you that all the marketing in the world won’t help

you if you have a lame duck blog. In your search for more traffic, more publicity

and more adsense dollars, never forget it starts with strong content and needs to

continue with strong content on a regular basis. I know you think it’s hard to

maintain post quality and regularity, but its not. This is where your persistence will

be put to the test. Send me a mail if you want secrets to remain motivated, how to

get article ideas and keep producing great content your readers will love you for.

Here we go on generating traffic.

 

1.     BECOME AN EXPERT IN YOUR NICHE:- Let your audience

perceive you as an expert. Develop a keen interest. Continue to read

literature relating to your niche. Write intelligently and after a while, your

experience will begin to show and your audience will grant you the title of

an expert. People will seek you out, your reknown will grow and it will be

easier to get noticed, linked to and get promoted by others.

 

2. COMMENTS ON OTHER BLOGS:- Drop comments on other blogs. This

is a largely ignored method of getting traffic. It is very effective. Leave valuable

and useful comments that will get people inquisitive about who you are. Most

blogs have trackbacks enabled and so they’ll link back to your blogs. These

links improve your search engine ranking. It may even interest other blog

owners and they may visit your blog and link to some of your good articles.

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Comment on blogs that are in the same niche as yours or somewhat related. It’s

advisable to target the bigger blogs with high traffic levels. For these type of

blogs, the tip is to be among the first 10 or 20 commenters depending on how

much traffic the blog gets. Most readers don’t read past the first 20 comments.

 

3. PARTICIPATE IN FORUMS:- Forums with tons of pages, huge list of

members and a responsive community are an easy way to connect with others,

demonstrate your expertise to thousands of people and build traffic. Don’t spam

these forums, locate posts that ask for help with something you are familiar

with and share your experience.

 

4. SUBMIT TO ARTICLE DIRECTOFIRS:- Submit quality articles to

article directories. You’ll have a bio box linking back to your blog. You’ll be

able to demonstrate your expertise and if your blog is of high quality, it may get

published in an ezine and thousands of other blogs and websites leading to more

traffic and more inbound links to you.

 

5. LINK TO OTHERS AND GET LINKS FROM THEM:- Peharps one of

the central features of blogging is that they are linked. The intricate web of links

help in getting traffic. Link to other blogs and you’ll find that the benefit are

many. For a start, you’ll be taking part in the conversation and getting the

attention of others. Your readers will appreciate that you’re interested in

helping them find the best content out there. However, you should not just link

to everyone. Be selective and link to quality content that is relevant to your

niche topic. As you engage in linking, others will link back to you, assuming

your blog has useful content and the traffic begins to flow from both these sites

and from increased search engine ranking.

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6. SUBMIT TO TECHNORATI:- Technorati is a web portal that can get you

lots of traffic. Create a profile and add a tag to your blog.

 

7. GUEST BLOGGING:- One of the most powerful but unknown ways of

exposing your writing to a new group of people is to put some of your content

on other people’s blogs and not your own. Guest posts have been a feature of

blogging but many people are not taking advantage of it. When you launch your

blog, you can raise your profile by focusing on writing guest posts on other

blogs. Put your best posts on other blogs. While it may seem odd, it’s

something that does pay off. While you can keep showing your regular readers

great content on your blog, the best way to show people who have never heard

of you your best stuff is to go where they’re already gathering- on other

people’s blogs. It’s a win-win situation. You are happy because you are getting

fresh and relevant traffic, the other blogger is happy you are providing quality

content that will please his/her readers.

Find blogs that are related to your niche. Blogs with large fellowship are good,

but a smaller blog with a more relevant readership would be more effective than

a large one with little relevance. Write regularly for these blogs. Target multiple

blogs. The key is to locate blogs that have high traffic and contact them via e-

mail. Let them know your intentions.

    An even more effective strategy is to exchange guest posts. As you guest post on

another blog, have the other blogger guest post on your blog too. This way, you

two share the benefits.

 

8. CREATE A SQUIDOO PAGE LENS:- Squidoo get lots of traffic.. Take

part in the squidoo community. Create a lens on a given related topic to your

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blog. Funnel the traffic and tastefully include links in the page lens to your

blog.

 

9. SUBMIT TO BLOG DIRECTORIES:- Here’s a list of blog directories to

submit your blog to.

 

10. WRITE EFFECTIVE POST TITLES:- Write effective and catchy post

titles. Let the title create an urge to read the entire post, but of course should be

related to the topic of your blog.

11. EMAIL OTHER BLOGGERS:- Email other bloggers in your niche when

you write something that you think will interest them. They’ll link to your posts

and have their readers come visit your blog.

12. BLOG CARNIVALS:- Take full advantage of blog carnivals when you’re

just starting out. Periodically submit your best blog post to carnivals for your

niche. Carnivals are free and they also get links and lots of traffic. Submit to

these carnivals once a week and watch your traffic flow. Submitting only takes

minutes.

13. ENABLE COMMENTS:- Enabling comments on your blog is good for

getting links. When people comment, reply to some of them. It creates

interaction and keeps the conversation flowing.

14. USE SOCIAL MEDIA TO YOUR ADVANTAGE:- Social media sites

can get you lots of traffic. They are of two types:-

                         I.      SOCIAL NETWORKING SITES:- Here, the primary activity

is connecting with others. Twitter, Myspace, Facebook and Linkedin are

good examples of these.

                      II.      SOCIAL BOOKMARKING SITES:- The primary activity

here is the finding and sharing of web content through different systems

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of voting on sites. Digg,  Reddit, Stumbleupon and netscape are

examples.

The two types are wonderful for getting traffic. Social media sites are among

the largest sites on the web at present and the volume of traffic they have is mind

boggling. Social media sites are used by people to find content. Register on a few

of them, participate actively and make friends.

 

 

15. SEARCH ENGINE OPTIMIZATION:- Traffic from search engines are

organic. The traffic from search engine is the best because this is the traffic that

will take the action you want visitors to take on your site. Whether you are selling

products, building a list or running adsense. Search engine optimization is so broad

and so, i’ll only give you important tips. I have already given some tips on this

earlier on in this report and so I’ll just share a few more.

High search ranking is available for the careful writer. If you implement the

things discussed earlier; keyword in the blog URL and title, regular posting,

linking to and getting links from other blogs, creating links within your blog etc, it

won’t be long before you appear on the first page of Google.

In addition;

1.     PING:- Ping  (at www.pingomatic.com) your blog to servers to notify

search engines of your blog availability. Ping every time you update with

new posts.

 

2. SUBMIT TO DIRECTORIES:- Submit your links to directories. This is

another way to generate inbound links. Submit to directories-submitting links to

key pages with appropriate keywords in the links. There are loads of directories,

some of which offer a free submission. You can start with these;

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       I.      2rss                         www.2rss.com

    II.      Blizg                        www.blizg.com

 III.      Blogarama               www.blogarama.com

IV.      Blogdex                   www.blogdet.net

   V.      Blogdigger               www.blogdigger.com

VI.      Bloghop                  www.bloghop.com/addblog.htm

VII.      Bloglines                  www.bloglines.com

VIII.      Blogmatrix               www.blogmatrix.com

IX.      Blogrunner               www.blogrunner.com

   X.      Blogsearchengine     www.blogsearchengine.com

XI.      Blogstreat                www.blogstreat.com/search.html

XII.      Blogvision               www.blogvision.com

XIII.      Blogwise                  www.blogwise.com

XIV.      Blogz                       www.blogz.com

XV.      Bloggieplay              www.bloggieplay.com

XVI.      Daypop                             www.daypop.com

XVII.      Eatonweb                www.portal.eatonweb.com

XVIII.      Fastbuzz                  www.fastbuzz.com

XIX.      Feedster                  www.feedster.com

XX.      Globeofblogs           www.globeofblogs.com

XXI.      Localfeeds               www.localfeeds.com

 

2. INTERLINK YOUR BLOGS: - If you have more than one blog, you can

interlink them. Create links within your blogs linking to your other blogs.

 

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3. KEYWORD RICH ARTICLES: - I’ve hinted on this already, but let me shed

more light. Identify a few keywords for your article that you are hoping will get

indexed highly by Google. When picking keywords, consider the following

questions

 

       I.      How do I want people to find this post in search engines?

    II.      What will they type into Google if they want information on this topic in

the search engines?

 III.      What results come up when I plug these keywords into Google?

IV.      What other keywords are these other sites using?

 

The answer to these questions will give you a hint of what keyword you

want to repeat in your article.

          What ever you do, don’t sacrifice your reader’s experience of your site just

because of SEO. Keyword density is important in climbing search engine rankings,

but more importantly is that your contents are user friendly and helpful to readers.

Nothing irritates readers like a blog stuffed with keywords.

 

5. KEEP IT AT ONE TOPIC PER POST: - The more hightly focused the

theme of a page, the better when search engines come to rank it. Sometimes, you

might find yourself writing long posts that end up covering a number of different

topics. They might relate loosely but if search engine ranking is what you are after,

it could be better to break up your post into smaller more focused pieces.

That’s it on getting traffic. There are a whole lot of other strategies not

mentioned here, but these ones are easy and will not demand much of your time.

Use one of them at a time and hopefully you’ll see your traffic skyrocket. But it is

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worthy to remind you again that without content, all these strategies for promoting

your blog will be useless

 

 

 

 

CHAPTER 5

INCREASING COST PER CLICK

A sure way of increasing your adsense earnings on your blog is to have ads that

pay high per click. There is nothing unethical about this.

In this chapter, I’ll look at what to do to get high paying adsense ads running on

your site. Obviously in any business, one way to get higher profits is to charge

more for your products. In adsense however, you have no direct say on how much

is charged for ads running on your site. But there are ways to targeting types of ads

that might bring in a higher return than others.

Finding high paying adsense ads is not easy (is anything?). It involves

getting the right priced keywords. I’ve compiled a list of high paying adsense

keywords and their prices as a bonus to this package. However, I will list some

other ways of getting high paying ads showing on your blog.

Cost per click (CPC) depends on the niche of your blog. Niches such as

financial products and services, mortgages, college education, medical, legal and

health are a profitable niche that can get a couple of dollars per click. Technology

related ads are also well paying.

 

1)                 BUY KEYWORDS:- You can get high paying adsense keywords

for a small fee at www.toppayingkeywords.com. They give you a free trial

of 25 top paying keywords.

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2)                 ARE THERE ANY ADS:- This is a great first question. Despite the

many thousands of advertisers using adsense, there are some topics to which

the answer to this is NO! A simple way to check is to do a search on Google

for the keyword you are targeting. The results page will bring up not only a

list of other sites writing about that keyword (these are your competitors) but

on the right hand side, there will be a list of ads- there are the same sort of

ads you’ll get on your site if you write on the topic. If there are ads there, it’s

a good sign. If not (or very few ads), you’ll have to find another topic to

write on if you’re hoping to attract ads.

3)            7SEARCH:- 7search has a list of 100 of the top paying keywords on

their advertising program (not adsense) at the moment. 7search is a pay per

click search engine and advertising network. Check the site out at

www.7search.com. Also from 7 search (and more useful) is their keyword

suggestion tool which gives you an idea on what people are paying per click.

This is not specifically for adsense, but it will give you an idea of what the

going rates are.

4)           FIND WHAT: - Findwhat has a similar service at

www.findwhat.com.

 

Targeting high paying adsense ads is an important aspect of generating good

income with adsense. It is not enough in and of itself however, you can have $10

per click but without getting any traffic, your research into the right ads will be

useless. Likewise, its one thing to identify which ads you want to target, but it’s

another thing to get these relevant ads showing on your site.

In our next chapter, our focus is on getting relevant ads.

 

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CHAPTER 6

GETTING RELEVANT ADSENSE ADS

Consider these two scenarios I encountered recently.

1. A blog whose content largely focused upon the topic of dieting. Most of the ads

the blogger was getting on his blog were focused on blogging. Even if the blog is

getting quite reasonable traffic and a reasonable high paying niche (there are some

good dieting keywords out there) but as you would expect, people coming to blog

about dieting did not click on ads for blogging software and services at a high rate.

You can imagine how adsense earning will be despite much traffic.

Another blog I saw had a problem of not getting any ads being served on the

blog. Instead of ads, all the blog had were the public service ads that adsense serve

when they cannot find any relevant ads. These public service ads pay nothing. The

challenge is to get relevant ads that reflect the content of your blog. So how do you

get relevant ads?

I.      MAKE SURE THERE ARE ADS AVAILABLE; The second scenario

where public service ads are showing on a blog needs to be checked if ads are

available or there are a very few ads for that keyword. A simple way of checking

this is to do a search on Google for the keywords you are targeting. If Google

doesn’t serve ads or serve very few ads on their own search result page, it is an

indication that such ads are scarce or not existing. The way around this is to

experiment with other related keywords. Experiment with different combinations

of key words until you find something that works.

II.      INCREASE YOUR KEYWORD DENSITY:- The more you use your

keywords, the more likely you are to get ads on these topics. It is not common

knowledge exactly how the adsense bot decides what ads suits your content best,

but it’s a pretty safe bet that if you put your keywords in your title, at least once

in your first paragraph and then scatter it through the rest of your page that you’ll

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convince the adsense bot of what your topic is. I’ve already described how to do

this. I also told you to include your keyword in your blog or page URL. You

should also make your keyword bold or put them in outbound links. All these

also help improve your search engine ranking.

III.      EXAMINE YOUR SIDEBAR, MENUS, HEADER AND URL:- It is not

just your main content that adsense bot searches to find the topic of your page,

but also your other areas. Take the dieting blog in scenario I that was getting

blogging ads. The blog had the word “blog” in its title and URL, three times in

the sidebar and once in its blog name.  The word ‘blog’ also came up quite often

in the content. It is recommended that you remove the word from as many as

these places as possible and to improve the dieting keywords. The ads will

improve their relevance almost immediately.

IV.      STICK TO ONE TOPIC PER PAGE:-For some blogs, this may not be

visible on the front page, but attempt to keep each individual blog post as highly

targeted as possible. I’ve noticed that some people often include two or three

topics/keywords in one entry. This confuses the adsense bot. For blogger blogs,

an effective strategy i use is setting the blog layout to display only one or two

posts at a time.

If you do all of the above, you should find that adsense serves you with

relevant ads. However, if all else fails…..

V.      ASK GOOGLE:- If all else fail, notify Google of your issue. Of course, they

are busy people but Google prides itself as being responsive to its users. I’ve

emailed them on a number of issues and everytime, I’ve had positive results from

my query. You’ve got nothing to lose- send them an email.

 

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It is all very well to rank in search engines, to generate high levels of traffic, but

without relevant ads that relate to the content of your blog, you are not likely to

generate much in terms of click through.

Doing all these ad optimization contributes to increased click through rate and

higher adsense earnings.

 

 

INCREASE CLICKS THROUGH RATE

How many people that visit your blog eventually end up clicking your ads? Ad

posting is an important factor in getting a higher click through an ad. The amazing

thing about the adsense advertising system is how one simple change in

positioning of your ads can have a profound impact upon the earnings you receive

from it. Just by making a slight change in your adsense ads, you can double your

earnings overnight. Ad design also matters. Well designed and optimally placed

ads are the secret to doubling your adsense earnings. Adsense ads placement and

design have been an issue among adsense users. It seems that each adsense user

has their own strategy- some like ads that blend in with the blog design, others like

ads that stand out from the rest of the page. Some like ads in banner positions,

others like it in skyscrapers. Well, different strategies work on different blogs at

different times. The key I’ll give you is to experiment.

Let me share a few strategies you should experiment.

 

1.           BLEND:- Most successful adsense users blend their ads into the overall

theme of their page. This often means that the ads background and other

backgrounds are of the same or similar colour of the background of the page.

In this case, the ads don’t stand out as being ad-like.

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2.           IN CONTENT:- More and more bloggers and website owners are

putting their ads inside the main body of their post. In this way, the ads are

prominent and more likely to be seen by readers as they read your content. If

your blog platform allows putting ads between content, do it. For blogs that

have a comment section, putting your ads just after the article and before

comments has been found to be very effective. The reason is that readers are

normally at a loss of what to do after reading your article and are more prone

to click on the ads.

3.                 ABOVE THE FOLD:- Placing your adsense ads at the top of the page

is equally effective, because it is visible without your readers having to  scroll

down. Studies have shown that first time visitors to your blog stay on average

for 60 or so seconds without scrolling down. If your ads are hidden towards

the  bottom of your page, you decrease the likelihood of them ever being seen,

let alone clicked

4.                 LEFT IS BEST:- Ads on the left hand side of your blog do much

better then ads on the right hand side. So, if using blogger blogs, use a

template that allows adsense on the left hand side.

5.                 USING PICTURES:- An equally effective tip for increasing CTR is

to put a picture above, below and at the sides of the ads. Although, Google has

a strategy against pointing at the ads to attract attention, pictures do not hurt.

For example, if you have ads about laptops, you can put pictures of laptops

bordering ads. This works well. Although it may not be readily feasible, yet I

think it is worth considering.

6.                 KEEP ADS CHANGING:- I’ve noticed that if you have a blog with

regular and loyal readers, it is good to keep things changing as your readers

tend to get used to the way your blog is and become blind to adsense ads.

Move your ads around to get higher click through.

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7.                 CURB OUTGOING LINKS:- One reason I advise against using

articles from directories is the number of outgoing links you’ll be dishing out.

Pages with fewer outgoing links result in higher CTR. Give your readers

fewer options of links to click on and they are more likely to click on your

ads.

8.                 PLACE NUMEROUS ADS:- Don’t be shy about placing ads on your

blog. This increases your chances of higher click through.

Experiment with these strategies and track your results. Work on what positions

are most effective and stick to that.

Hopefully, after implementing these tips, you’ll see click through increase and

so will adsense revenue.

 

Apart from adsense, there are other ways you can monetize your blog to make

more money especially if you have high level traffic. This is through affiliated

marketing. Get a product that converts otherwise your traffic will waste. In the next

chapter, I’ll focus on using affiliate products to make money with your blog.