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SOLDOUT NIGERIA
PRESENTS
GOOGLE ADSENSE CASH SECRETS
By
Idy Umanah
www.idyumanah.com
www.soldoutnigeria.com
www.adsensecashsecrets.com
INTRODUCTION
Adsense is an advertising program launched by Google in 2002. Since then
many net savvy individuals and companies have jumped at the opportunity to earn
income. Adsense gives website owners a chance to display relevant ads on their
site and get paid a percentage when there is a click on any of the ads. This
opportunity exploded when blogs were introduced to the online world. This gave
those who couldn’t get a website a chance to join the adsense program. Blogs are
online tools that are easy to set up, easily updated and get syndicated fast by search
engines. This makes it easy to get lots of traffic. A blog is a type of website that is
usually arranged in descending order from the most recent post at the top of the
main page to the older posts towards the bottom. There are a variety of blog
platforms. Some, such as blogger.com and wordpress.com are free but for others
such as wordpress.org, you need to pay for domain name and hosting. If you are
just starting out, I strongly advice you go for www.blogger.com. It’s easy to set up
and monetize with adsense. Best of all, it’s FREE!
Unfortunately, not everybody makes money with adsense. As a matter of
fact, only about 10% of people actually make money with adsense. In this report, i
am going to give you the reasons bloggers don’t make money. I’ll show you how
to join tha 10% of bloggers that are actually making money with adsense. In this
report, i am going to assume that you already have a blog or website monetized
wth adsense. Or at least you know how to set one up as this is not a beginner’s
lesson. I also assume you know how to post on your blog. Although I use blogs
and will be referring to blogs throughout this report, all these strategies can also be
applied to a website. It equally works well with effective results. Anyone who is
serious can earn money from adsense. Some people are earning as high as $20,000
monthly and above. The fact that you purchased this report and are presently
reading it means you are serious about joining those making money. You want to
know what the experts do to earn big bucks. I urge you to read on as you are on
your way to rewriting your own adsense script.
CHAPTER 1
GETTING THE RIGHT MINDSET
Making money with Google adsense takes time and hard work. Contrary to
what most people think, adsense is not a get rich quick program. True, you can
start making money almost immediately, but you must put in much effort and
dedication. Don’t just relax and expect checks to come in through courier. The
mistake most people make is in taking adsense as a part-time business. Although it
can be run on the side but you must dedicate your time to it. Spend time posting,
networking, promoting etc. I have seen blogs that get new articles every 4-6
months. Such blogs rarely make money as content is the fuel that oils the engine of
your blog. All the promotion you do will not yield results without content. Most
bloggers don’t even promote their blog. Blogging requires dedication; it requires
your active involvement. Develop a proactive stance. It baffles me when I see
bloggers who are not active complain of low adsense earnings.
Change your mindset about Google adsense. Don’t see it as an opportunity
to get rich quick. Though you may make some fast dollars, but it all depends on
how much work you put in. If you want to succeed much faster, work much harder.
I currently put in 3 hours everyday into running my adsense business. This time is
spent between posting, monetizing and promoting my blogs. I encourage you to do
the same, put in daily effort to make your business work. Half hearted effort only
brings half hearted results.
Also, develop your writing skills. You don’t have to be a Chiamanda
Adichie or Wole Soyinka to run a blog. If you can express your thoughts and ideas
in a clear concise and easy to understand way, that’s perfect. You’ll have to write
in an interesting and engaging manner.
Remember, the chances for your making money will depend on many
factors, most importantly the drive and determination and an attitude of success
will serve you well. You can turn your blog(s) into a money maker that will
generate enough money for you to quit your day job.
I strongly advice that you make a daily schedule for your blogging. Assigned
daily tasks to yourself. This will help you to become better organized at blogging.
ACTION ACTIVITY
Start seeing your adsense program as a real business. Just as you would put
in much effort to see your offline business succeed and grow, apply the same
principles online. Look at it with the end in mind. Work at it everyday as you
would work on any offline business.
In the next chapter you will learn where to channel your energies to get fast
results in your blogging activity.
CHAPTER 2
CHOOSING MONEY MAKING NICHES
Before you rush into signing up for adsense thinking its going to earn you a
million dollars, you need to get certain things in place for your blog. Contrary to
popular thinking, not every niche is profitable for adsense. People are always
struggling when it comes to picking a niche. One of the main reasons is that many
experts tell you to pick something you are passionate about or something you love.
There’s a problem there. Let’s take for instance; you are passionate about movies
and soap operas. That’s cool! But how do you convert that into a money maker?
Sure, you can start writing about your love, but how much do you think you can
make per chick on your ads in that niche? A blog about college education, financial
products, technology products or mortgages will make more money from adsense
than a blog about baseball, car accessories or food recipes if the two have the same
layout and traffic, This is because blogs on the former niches have higher cost per
click (CPC). Remember, Google pays you when people click on ads on your blog
or site. So, what you do is to pick a niche that is going to make you money. The
key is to know a little something about your preferred niche; the rest can be
researched and after you’ve been blogging about it for sometime, you’ll be
considered an expert. TRUST ME! I know.
So let’s get started selecting niches. You’ll have to do some keyword
research.
DOING KEYWORD RESEARCH
To have an idea of the niche you may like to jump into, visit
www.ezinearticles.com. Browse through the various categories and sub- categories
and you are sure to find one that interests you.
Once you’ve got your niche, keyword research is what will set you up for
success in that niche. It demands a little bit of work, but it is well worth the effort
and will pay a great return if done correctly. The most important thing you need in
order to do effective keyword research is a keyword tool. There are a variety of
them but I use Wordtracker. It’s got a free version, but the paid version is best. To
use the free version, you need a credit card and it last for just seven days. You can
also get a free Google keyword tool at adwods.google.com. I use Wordtracker
because it gives me the number of daily searches. Multiply it by 30 to get the
monthly search volume.
When you’ve opened up the keyword tool, put in a general keyword. The
keyword tool will come up with specific keyword suggestions. For example, when
I put in the keyword “make money” here are just examples of the list I got as at the
time of this writing.
These are the keyword suggestions I got and its daily/monthly search volume on
Word tracker. Multiply it by 30 to get the monthly search volume. Other keyword
tools will give you similar results. Keep searching through different keywords to
get good keyword with high search volume. Also run your keyword with
quotations in the Google search engine to see how many sites are competing for a
keyword. If there are less than 8,000 competing for a keyword that gets as high as
20,000 or more monthly search, pick those keywords. Keywords are important
because that’s what people type into search engines when looking for information.
These search engines now crawl the web looking for websites that have such words
within their content. This is why you need to include your keyword in your blog
URL and the title. Also when writing posts, endeavor to include your keyword
within the article. This makes it more easily found by search engines and gives
your blog a higher ranking. This can have a healthy effect on your traffic. Search
engine traffic is the best kind of traffic. A thousand visitors that find your blog
from search engines will bring in more money than a thousand visitors from
another traffic source.
ACTION ACTIVITY
1. Go to www.adward.google.com or wordtracker.com. Put in a general
keyword from your niche. Pick a keyword with a high search volume. Do a
search for it on Google and balance the search volume to compettion ratio. A
ratio of 3:1 and above is best.
2. Next, when you’ve chosen your preferred keywords include it in you
blog URL and title. Be creative when doing this as you may experience that
some of your preferred blog URL have already been taken. Also remember
that you’ll have to include your keywords within your posts.
IF YOU ARE HAVING PROBLEMS coming up with good keywords
with ratio of 4:1 and above, send me a mail on [email protected] and I will
show you the easiest way to do keyword research. It’s beyond the scope of this
report.
CHAPTER 3
WHY CONTENT IS KING
Content is king in the online world. Content is very very important. This is
especially true if you are blogging. A blog is kind of like a journal. Just as you
would update your personal journal everyday, you need to update your blog as
often as possible. To really make money with blogs, you need to have much
content. This is where a whole lot of bloggers get it wrong. They rarely update
their blogs. Content is important because it helps to build and maintain your traffic.
Traffic is the blood of your adsense business. Even if everything is wrong with
your blog, but you still generate lots of traffic, it is difficult to fail. And what will
get you that traffic and keep it is CONTENT. Let’s take for example, if you see a
good blog that deals with relationship issues and the article there provides real
value to you. You visit often and read all the articles, but it seems the blog owner
isn’t updating new articles. You’ll stop visiting such sites because you’ve been
through all the posts and there’s nothing new to interest you. That’s exactly the
same thing that your visitors do when you stop updating your blog. They stop
coming. You’ve probably heard the business saying that it’s six times harder to get
new customers than it is to maintain the current customers.
Successful bloggers are more commited to get the present readers to come
back to their blogs and the only way to do this is by providing valuable content.
It’s all about providing real values.
CREATE STRONG (VALUABLE, INTERESTING & INFORMATIVE)
CONTENT
Is your content worthy of being read by millions of people? Remember that
the purpose of content is to provide value to others. Provide genuine value and do
it to the best of your capacity. When I sit down to write my blog articles, I imagine
myself standing on a stage before an audience of a million people. Then I ask
myself; what shall I say to this million human beings that will be of value to them?
This mindset will help you create strong and valuable content. Think about the
effect you want your writing to have on people. If you are writing on relationships,
your writing should change people’s love life for the better. It should help people
get over heartbreak, get more energy into their love lives, get out of abusive
relationships and be happier in relationships. When you focus on providing real
value instead of junk content, your readers will notice and they’ll refer others to
your site in droves. They will do your blog promotion for you FREE. Word of
mouth is the best form of marketing. They’ll keep coming back to your blog and
referring their friends too. This will easily build your traffic without your doing
any work. All you have to do is focus on creating value through your content.
Strong( valuable, interesting, informative) content is universally valued. It’s hard
work to create, but in the long run, it generates lots of long term referred traffic.
Each time you write, focus on creating the best content you can. This will
lead you to blogging success.
CREATE ORIGINAL CONTENT
Maybe when you were starting out blogging, you must have been told that if
you cannot create your own content, you can go over to article directories and copy
some articles from there to paste on your blog. You’ll have to also copy the
author’s bio box though. In the old days of internet marketing, that was a good
strategy. I used to have other people’s articles on my blogs, but I realized that with
this strategy, I was losing more visitors than I was gaining. When my visitors read
the articles on my blog, they go on to know who the author of the article is through
the author’s bio and become loyal to him/her. even buying some of their products.
That’s because he provides value to them in form of articles and stuffs like that.
That’s when I stopped. I’m not interested in working to build traffic only to lose
same to someone else. That’s why you need to create original content. Create your
own quality content. Somehow, your readers can tell if your content is original or
if you stole it from somewhere. They’ll love you if you provide original content.
It’s hard for anybody to compete with you if your content is original. You’ll have a
base of hundreds of thousands of readers who will come to your blog daily. This
kind of traffic takes time to build, but once you’ve built it, it will keep growing and
growing without your doing any more promotions. Anybody can start a blog in
your niche, but your site will remain unique because no one else has the same
content as you.
WRITE FOR HUMANS FIRST, SEARCH ENGINES SECOND
I mentioned earlier on the need to include your keywords in your articles but
it should not be over saturated. Let your readers barely notice the keywords. These
keywords will help you get higher in the search engines. But don’t just saturate
your posts with them. My strategy is to include my keywords after 100 or more
words. I also make the key words bold. The thing is, let your readers not get
bugged with keywords, let your article just flow naturally and let your readers
enjoy the whole reading experience.
CREATE STRONG ORIGINAL CONTENT REGULARLY
If you’re providing strong and original content, do it regularly. Endeavour to
update your blog with new articles everyday. Give your readers reason to keep
coming back to your site. That’s why active forums make money. The members
just keep coming back everyday because they are sure to see something new and
interesting. Your article need not be long. If you can come up with longer articles.
Do! But just post valuable content on a regular basis.
CONCLUSION
Let me sum it up by saying that content is crucial to your building traffic. Give
your visitors something of value. Come up with your plans of how often you will
post on your blog and post consistently. My advice to you is to be consistent and
keep the quality of your post as high as possible. Problems occur when bloggers
change their frequency of posting. Develop a rhythm of posting your readers will
become accustomed to and that you are able to sustain. If you can’t write everyday,
write as many useful articles at once when you have the time and spend each day
just editing one by one and posting them. There are ways you can identify what
people in your niche want to read. Do it and give it to them.
IF YOU WANT TO KNOW HOW TO COME UP WITH CREATIVE, useful
and original content that will draw thousands of visitors to your blog. Mail me on
ACTION ACTIVITY
1. Develop a plan for creating content at once. Schedule time to write as
many strong (original, valuable, interesting, informative) articles as possible.
Save them as a draft on your blog and spend a little time posting daily..
2. You may decide to post 4 or 5 times a week, but however you choose, let
it be rhythmic so your visitors can get accustomed to it.
If you want to know the strategies to come up with original, valuable and
interesting content that will draw thousands of people to your blog without burning
yourself out, send me a mail and I’ll be glad to help.
CHAPTER 4
OTHER TRAFFIC GENERATION METHODS
The more people anticipate that they’ll get something of value from your blog, the
more they’ll come back. In the last chapter, I harped on why you need to create
content to build readership. Here, I’ll be sharing more ways you can get traffic to
your blog. But let me remind you that all the marketing in the world won’t help
you if you have a lame duck blog. In your search for more traffic, more publicity
and more adsense dollars, never forget it starts with strong content and needs to
continue with strong content on a regular basis. I know you think it’s hard to
maintain post quality and regularity, but its not. This is where your persistence will
be put to the test. Send me a mail if you want secrets to remain motivated, how to
get article ideas and keep producing great content your readers will love you for.
Here we go on generating traffic.
1. BECOME AN EXPERT IN YOUR NICHE:- Let your audience
perceive you as an expert. Develop a keen interest. Continue to read
literature relating to your niche. Write intelligently and after a while, your
experience will begin to show and your audience will grant you the title of
an expert. People will seek you out, your reknown will grow and it will be
easier to get noticed, linked to and get promoted by others.
2. COMMENTS ON OTHER BLOGS:- Drop comments on other blogs. This
is a largely ignored method of getting traffic. It is very effective. Leave valuable
and useful comments that will get people inquisitive about who you are. Most
blogs have trackbacks enabled and so they’ll link back to your blogs. These
links improve your search engine ranking. It may even interest other blog
owners and they may visit your blog and link to some of your good articles.
Comment on blogs that are in the same niche as yours or somewhat related. It’s
advisable to target the bigger blogs with high traffic levels. For these type of
blogs, the tip is to be among the first 10 or 20 commenters depending on how
much traffic the blog gets. Most readers don’t read past the first 20 comments.
3. PARTICIPATE IN FORUMS:- Forums with tons of pages, huge list of
members and a responsive community are an easy way to connect with others,
demonstrate your expertise to thousands of people and build traffic. Don’t spam
these forums, locate posts that ask for help with something you are familiar
with and share your experience.
4. SUBMIT TO ARTICLE DIRECTOFIRS:- Submit quality articles to
article directories. You’ll have a bio box linking back to your blog. You’ll be
able to demonstrate your expertise and if your blog is of high quality, it may get
published in an ezine and thousands of other blogs and websites leading to more
traffic and more inbound links to you.
5. LINK TO OTHERS AND GET LINKS FROM THEM:- Peharps one of
the central features of blogging is that they are linked. The intricate web of links
help in getting traffic. Link to other blogs and you’ll find that the benefit are
many. For a start, you’ll be taking part in the conversation and getting the
attention of others. Your readers will appreciate that you’re interested in
helping them find the best content out there. However, you should not just link
to everyone. Be selective and link to quality content that is relevant to your
niche topic. As you engage in linking, others will link back to you, assuming
your blog has useful content and the traffic begins to flow from both these sites
and from increased search engine ranking.
6. SUBMIT TO TECHNORATI:- Technorati is a web portal that can get you
lots of traffic. Create a profile and add a tag to your blog.
7. GUEST BLOGGING:- One of the most powerful but unknown ways of
exposing your writing to a new group of people is to put some of your content
on other people’s blogs and not your own. Guest posts have been a feature of
blogging but many people are not taking advantage of it. When you launch your
blog, you can raise your profile by focusing on writing guest posts on other
blogs. Put your best posts on other blogs. While it may seem odd, it’s
something that does pay off. While you can keep showing your regular readers
great content on your blog, the best way to show people who have never heard
of you your best stuff is to go where they’re already gathering- on other
people’s blogs. It’s a win-win situation. You are happy because you are getting
fresh and relevant traffic, the other blogger is happy you are providing quality
content that will please his/her readers.
Find blogs that are related to your niche. Blogs with large fellowship are good,
but a smaller blog with a more relevant readership would be more effective than
a large one with little relevance. Write regularly for these blogs. Target multiple
blogs. The key is to locate blogs that have high traffic and contact them via e-
mail. Let them know your intentions.
An even more effective strategy is to exchange guest posts. As you guest post on
another blog, have the other blogger guest post on your blog too. This way, you
two share the benefits.
8. CREATE A SQUIDOO PAGE LENS:- Squidoo get lots of traffic.. Take
part in the squidoo community. Create a lens on a given related topic to your
blog. Funnel the traffic and tastefully include links in the page lens to your
blog.
9. SUBMIT TO BLOG DIRECTORIES:- Here’s a list of blog directories to
submit your blog to.
10. WRITE EFFECTIVE POST TITLES:- Write effective and catchy post
titles. Let the title create an urge to read the entire post, but of course should be
related to the topic of your blog.
11. EMAIL OTHER BLOGGERS:- Email other bloggers in your niche when
you write something that you think will interest them. They’ll link to your posts
and have their readers come visit your blog.
12. BLOG CARNIVALS:- Take full advantage of blog carnivals when you’re
just starting out. Periodically submit your best blog post to carnivals for your
niche. Carnivals are free and they also get links and lots of traffic. Submit to
these carnivals once a week and watch your traffic flow. Submitting only takes
minutes.
13. ENABLE COMMENTS:- Enabling comments on your blog is good for
getting links. When people comment, reply to some of them. It creates
interaction and keeps the conversation flowing.
14. USE SOCIAL MEDIA TO YOUR ADVANTAGE:- Social media sites
can get you lots of traffic. They are of two types:-
I. SOCIAL NETWORKING SITES:- Here, the primary activity
is connecting with others. Twitter, Myspace, Facebook and Linkedin are
good examples of these.
II. SOCIAL BOOKMARKING SITES:- The primary activity
here is the finding and sharing of web content through different systems
of voting on sites. Digg, Reddit, Stumbleupon and netscape are
examples.
The two types are wonderful for getting traffic. Social media sites are among
the largest sites on the web at present and the volume of traffic they have is mind
boggling. Social media sites are used by people to find content. Register on a few
of them, participate actively and make friends.
15. SEARCH ENGINE OPTIMIZATION:- Traffic from search engines are
organic. The traffic from search engine is the best because this is the traffic that
will take the action you want visitors to take on your site. Whether you are selling
products, building a list or running adsense. Search engine optimization is so broad
and so, i’ll only give you important tips. I have already given some tips on this
earlier on in this report and so I’ll just share a few more.
High search ranking is available for the careful writer. If you implement the
things discussed earlier; keyword in the blog URL and title, regular posting,
linking to and getting links from other blogs, creating links within your blog etc, it
won’t be long before you appear on the first page of Google.
In addition;
1. PING:- Ping (at www.pingomatic.com) your blog to servers to notify
search engines of your blog availability. Ping every time you update with
new posts.
2. SUBMIT TO DIRECTORIES:- Submit your links to directories. This is
another way to generate inbound links. Submit to directories-submitting links to
key pages with appropriate keywords in the links. There are loads of directories,
some of which offer a free submission. You can start with these;
I. 2rss www.2rss.com
II. Blizg www.blizg.com
III. Blogarama www.blogarama.com
IV. Blogdex www.blogdet.net
V. Blogdigger www.blogdigger.com
VI. Bloghop www.bloghop.com/addblog.htm
VII. Bloglines www.bloglines.com
VIII. Blogmatrix www.blogmatrix.com
IX. Blogrunner www.blogrunner.com
X. Blogsearchengine www.blogsearchengine.com
XI. Blogstreat www.blogstreat.com/search.html
XII. Blogvision www.blogvision.com
XIII. Blogwise www.blogwise.com
XIV. Blogz www.blogz.com
XV. Bloggieplay www.bloggieplay.com
XVI. Daypop www.daypop.com
XVII. Eatonweb www.portal.eatonweb.com
XVIII. Fastbuzz www.fastbuzz.com
XIX. Feedster www.feedster.com
XX. Globeofblogs www.globeofblogs.com
XXI. Localfeeds www.localfeeds.com
2. INTERLINK YOUR BLOGS: - If you have more than one blog, you can
interlink them. Create links within your blogs linking to your other blogs.
3. KEYWORD RICH ARTICLES: - I’ve hinted on this already, but let me shed
more light. Identify a few keywords for your article that you are hoping will get
indexed highly by Google. When picking keywords, consider the following
questions
I. How do I want people to find this post in search engines?
II. What will they type into Google if they want information on this topic in
the search engines?
III. What results come up when I plug these keywords into Google?
IV. What other keywords are these other sites using?
The answer to these questions will give you a hint of what keyword you
want to repeat in your article.
What ever you do, don’t sacrifice your reader’s experience of your site just
because of SEO. Keyword density is important in climbing search engine rankings,
but more importantly is that your contents are user friendly and helpful to readers.
Nothing irritates readers like a blog stuffed with keywords.
5. KEEP IT AT ONE TOPIC PER POST: - The more hightly focused the
theme of a page, the better when search engines come to rank it. Sometimes, you
might find yourself writing long posts that end up covering a number of different
topics. They might relate loosely but if search engine ranking is what you are after,
it could be better to break up your post into smaller more focused pieces.
That’s it on getting traffic. There are a whole lot of other strategies not
mentioned here, but these ones are easy and will not demand much of your time.
Use one of them at a time and hopefully you’ll see your traffic skyrocket. But it is
worthy to remind you again that without content, all these strategies for promoting
your blog will be useless
CHAPTER 5
INCREASING COST PER CLICK
A sure way of increasing your adsense earnings on your blog is to have ads that
pay high per click. There is nothing unethical about this.
In this chapter, I’ll look at what to do to get high paying adsense ads running on
your site. Obviously in any business, one way to get higher profits is to charge
more for your products. In adsense however, you have no direct say on how much
is charged for ads running on your site. But there are ways to targeting types of ads
that might bring in a higher return than others.
Finding high paying adsense ads is not easy (is anything?). It involves
getting the right priced keywords. I’ve compiled a list of high paying adsense
keywords and their prices as a bonus to this package. However, I will list some
other ways of getting high paying ads showing on your blog.
Cost per click (CPC) depends on the niche of your blog. Niches such as
financial products and services, mortgages, college education, medical, legal and
health are a profitable niche that can get a couple of dollars per click. Technology
related ads are also well paying.
1) BUY KEYWORDS:- You can get high paying adsense keywords
for a small fee at www.toppayingkeywords.com. They give you a free trial
of 25 top paying keywords.
2) ARE THERE ANY ADS:- This is a great first question. Despite the
many thousands of advertisers using adsense, there are some topics to which
the answer to this is NO! A simple way to check is to do a search on Google
for the keyword you are targeting. The results page will bring up not only a
list of other sites writing about that keyword (these are your competitors) but
on the right hand side, there will be a list of ads- there are the same sort of
ads you’ll get on your site if you write on the topic. If there are ads there, it’s
a good sign. If not (or very few ads), you’ll have to find another topic to
write on if you’re hoping to attract ads.
3) 7SEARCH:- 7search has a list of 100 of the top paying keywords on
their advertising program (not adsense) at the moment. 7search is a pay per
click search engine and advertising network. Check the site out at
www.7search.com. Also from 7 search (and more useful) is their keyword
suggestion tool which gives you an idea on what people are paying per click.
This is not specifically for adsense, but it will give you an idea of what the
going rates are.
4) FIND WHAT: - Findwhat has a similar service at
www.findwhat.com.
Targeting high paying adsense ads is an important aspect of generating good
income with adsense. It is not enough in and of itself however, you can have $10
per click but without getting any traffic, your research into the right ads will be
useless. Likewise, its one thing to identify which ads you want to target, but it’s
another thing to get these relevant ads showing on your site.
In our next chapter, our focus is on getting relevant ads.
CHAPTER 6
GETTING RELEVANT ADSENSE ADS
Consider these two scenarios I encountered recently.
1. A blog whose content largely focused upon the topic of dieting. Most of the ads
the blogger was getting on his blog were focused on blogging. Even if the blog is
getting quite reasonable traffic and a reasonable high paying niche (there are some
good dieting keywords out there) but as you would expect, people coming to blog
about dieting did not click on ads for blogging software and services at a high rate.
You can imagine how adsense earning will be despite much traffic.
Another blog I saw had a problem of not getting any ads being served on the
blog. Instead of ads, all the blog had were the public service ads that adsense serve
when they cannot find any relevant ads. These public service ads pay nothing. The
challenge is to get relevant ads that reflect the content of your blog. So how do you
get relevant ads?
I. MAKE SURE THERE ARE ADS AVAILABLE; The second scenario
where public service ads are showing on a blog needs to be checked if ads are
available or there are a very few ads for that keyword. A simple way of checking
this is to do a search on Google for the keywords you are targeting. If Google
doesn’t serve ads or serve very few ads on their own search result page, it is an
indication that such ads are scarce or not existing. The way around this is to
experiment with other related keywords. Experiment with different combinations
of key words until you find something that works.
II. INCREASE YOUR KEYWORD DENSITY:- The more you use your
keywords, the more likely you are to get ads on these topics. It is not common
knowledge exactly how the adsense bot decides what ads suits your content best,
but it’s a pretty safe bet that if you put your keywords in your title, at least once
in your first paragraph and then scatter it through the rest of your page that you’ll
convince the adsense bot of what your topic is. I’ve already described how to do
this. I also told you to include your keyword in your blog or page URL. You
should also make your keyword bold or put them in outbound links. All these
also help improve your search engine ranking.
III. EXAMINE YOUR SIDEBAR, MENUS, HEADER AND URL:- It is not
just your main content that adsense bot searches to find the topic of your page,
but also your other areas. Take the dieting blog in scenario I that was getting
blogging ads. The blog had the word “blog” in its title and URL, three times in
the sidebar and once in its blog name. The word ‘blog’ also came up quite often
in the content. It is recommended that you remove the word from as many as
these places as possible and to improve the dieting keywords. The ads will
improve their relevance almost immediately.
IV. STICK TO ONE TOPIC PER PAGE:-For some blogs, this may not be
visible on the front page, but attempt to keep each individual blog post as highly
targeted as possible. I’ve noticed that some people often include two or three
topics/keywords in one entry. This confuses the adsense bot. For blogger blogs,
an effective strategy i use is setting the blog layout to display only one or two
posts at a time.
If you do all of the above, you should find that adsense serves you with
relevant ads. However, if all else fails…..
V. ASK GOOGLE:- If all else fail, notify Google of your issue. Of course, they
are busy people but Google prides itself as being responsive to its users. I’ve
emailed them on a number of issues and everytime, I’ve had positive results from
my query. You’ve got nothing to lose- send them an email.
It is all very well to rank in search engines, to generate high levels of traffic, but
without relevant ads that relate to the content of your blog, you are not likely to
generate much in terms of click through.
Doing all these ad optimization contributes to increased click through rate and
higher adsense earnings.
INCREASE CLICKS THROUGH RATE
How many people that visit your blog eventually end up clicking your ads? Ad
posting is an important factor in getting a higher click through an ad. The amazing
thing about the adsense advertising system is how one simple change in
positioning of your ads can have a profound impact upon the earnings you receive
from it. Just by making a slight change in your adsense ads, you can double your
earnings overnight. Ad design also matters. Well designed and optimally placed
ads are the secret to doubling your adsense earnings. Adsense ads placement and
design have been an issue among adsense users. It seems that each adsense user
has their own strategy- some like ads that blend in with the blog design, others like
ads that stand out from the rest of the page. Some like ads in banner positions,
others like it in skyscrapers. Well, different strategies work on different blogs at
different times. The key I’ll give you is to experiment.
Let me share a few strategies you should experiment.
1. BLEND:- Most successful adsense users blend their ads into the overall
theme of their page. This often means that the ads background and other
backgrounds are of the same or similar colour of the background of the page.
In this case, the ads don’t stand out as being ad-like.
2. IN CONTENT:- More and more bloggers and website owners are
putting their ads inside the main body of their post. In this way, the ads are
prominent and more likely to be seen by readers as they read your content. If
your blog platform allows putting ads between content, do it. For blogs that
have a comment section, putting your ads just after the article and before
comments has been found to be very effective. The reason is that readers are
normally at a loss of what to do after reading your article and are more prone
to click on the ads.
3. ABOVE THE FOLD:- Placing your adsense ads at the top of the page
is equally effective, because it is visible without your readers having to scroll
down. Studies have shown that first time visitors to your blog stay on average
for 60 or so seconds without scrolling down. If your ads are hidden towards
the bottom of your page, you decrease the likelihood of them ever being seen,
let alone clicked
4. LEFT IS BEST:- Ads on the left hand side of your blog do much
better then ads on the right hand side. So, if using blogger blogs, use a
template that allows adsense on the left hand side.
5. USING PICTURES:- An equally effective tip for increasing CTR is
to put a picture above, below and at the sides of the ads. Although, Google has
a strategy against pointing at the ads to attract attention, pictures do not hurt.
For example, if you have ads about laptops, you can put pictures of laptops
bordering ads. This works well. Although it may not be readily feasible, yet I
think it is worth considering.
6. KEEP ADS CHANGING:- I’ve noticed that if you have a blog with
regular and loyal readers, it is good to keep things changing as your readers
tend to get used to the way your blog is and become blind to adsense ads.
Move your ads around to get higher click through.
7. CURB OUTGOING LINKS:- One reason I advise against using
articles from directories is the number of outgoing links you’ll be dishing out.
Pages with fewer outgoing links result in higher CTR. Give your readers
fewer options of links to click on and they are more likely to click on your
ads.
8. PLACE NUMEROUS ADS:- Don’t be shy about placing ads on your
blog. This increases your chances of higher click through.
Experiment with these strategies and track your results. Work on what positions
are most effective and stick to that.
Hopefully, after implementing these tips, you’ll see click through increase and
so will adsense revenue.
Apart from adsense, there are other ways you can monetize your blog to make
more money especially if you have high level traffic. This is through affiliated
marketing. Get a product that converts otherwise your traffic will waste. In the next
chapter, I’ll focus on using affiliate products to make money with your blog.