SAM in 2014 Martin Thompson The ITAM Review Campaign for Clear Licensing

Image http://www.coldbar.co.uk/

Your SAM Maturity?

Resources Knowledge

Mindshare Something else…

Biggest block to your SAM progress?

4 Market Forces in SAM Today

1.  Technology Innovation 2.  Consumer-led demand 3.  Austerity & Transparency 4.  Audit Activity

1. Technology Innovation •  Technology striding ahead

•  Cloud •  Virtualization

•  Licensing a few steps behind

•  Help Navigate •  Architect •  Projects

“Like the clear headed accountant giving advice to the enthusiastic entrepreneur. Our objective is to be the trusted source of clarity regarding viable options and valuable insight into likely consequences. Whispering in the CIO’s ear.”

2. Consumer-led Demand Underlying Market Forces… •  Broadband and Internet Usage •  Smart Phones / Tablets / Apps •  IT Savvy of average user

…has led to

•  BYOD •  App / Internet Expectations •  BYOA / Shadow IT

“Landscape is changing but SAM principles remain the same”

3. Austerity & Transparency

“Price is what you pay. Value is what you get” ~ Warren Buffett #sthash.Wl68s7Zzuf  

•  IT underpins all business •  Must justify value

•  Future SAM •  Business Intelligence

•  Smarter Support •  Smarter Decisions

•  Business Agility

4. Mega-vendor audit tactics •  Compliance teams:

–  $Revenue$ not compliance – Data to feed deals

“Give yourself a game you can win. If you can't manage it don't sign it.”

•  Unmanageable license programs – Choices:

1.  Do Nothing 2.  Vote with your feet 3.  Contain it / Manage it 4.  Change the agreement

How do we address these changes?

1.  Pareto 2.  Begin with the end in mind – Audit Ready 3.  SAM is not a project 4.  Kaizen not big bang 5.  Working with change

The Pareto Principle

Vilfredo Pareto, Italian Economist 1848 - 1923

“80% of the land in Italy was owned by 20% of the population”

“50% of Vendors constituted only 1% of spend… top 20 vendors presented 80% of spend…” - Anthony Porter, Electronic Arts (At UK Gartner ITAM Conference)

VALUE £ € $  

# of Suppliers

PARETO DIMINISHING

RETURNS

“Begin with the end in mind” ~ Stephen R. Covey (1932 – 2012)

SAM is not a project

1 2 3

Identify changes in state, take action.

1.  Process Leaks 2.  Education 3.  Technology 4.  Expertise

Sources of Change Likely source of change Scope ITAM Strategy to stay

on top of changes

1 Deployment of new projects and upgrades Whole IT Estate PMO Alignment

2 Changes to infrastructure and production systems

Primarily Datacentre CAB Alignment

3 End User Requests Primarily Desktop, Laptop, Mobile

Automated Request Process

4

People joining, leaving, changing roles, finishing projects or otherwise not using assets

Whole IT Estate Proactive Reclaim / HR Alignment

5 Engineer / Support staff changes / IMAC

Primarily desktop, Laptop and Mobile

ITSM / Service Alignment

The ITAM Review •  Founded 2008 •  www.itassetmanagement.net •  40 – 45K Monthly Visitors •  34% USA, 17% UK (India, Canada, Germany, Australia,

Netherlands) •  Free Monthly Newsletter

Campaign for Clear Licensing •  Provide a voice for software buyers •  Confidential forum •  Software Audit Code of Conduct •  Oracle Roundtable March 26th March •  www.ClearLicensing.org

Thanks for Listening •  Martin.Thompson@itassetmanagement.net •  +44 (0) 7841 434 994 •  +44 (0) 845 130 3166

 

Any  Ques)ons?