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social media pr and press releases, social media newsrooms. includes pitchengine releases and newsrooms.
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Alaska Social Media Alaska Social Media SceneScenealaskasms.ning.comalaskasms.ning.com
Social Media PRSocial Media PRPutting it into PracticePutting it into Practice
The ToolsThe Tools
Web Web 2.0 2.0
ToolsTools
Web Web 2.0 2.0
ToolsTools
blogsblogsblogsblogsmicromicroblogsblogs
micromicroblogsblogs
podcapodcastssts
podcapodcastssts
wikiswikiswikiswikis
photophotoshareshare
photophotoshareshare
videovideoshareshare
videovideoshareshareconteconte
ntntshareshare
contecontentnt
shareshare
bookmbookmarkark
shareshare
bookmbookmarkark
shareshare
virtualvirtualworldworld
ss
virtualvirtualworldworld
ss
RSSRSSfeedsfeeds
RSSRSSfeedsfeeds
socialsocialnetwornetwor
ksks
socialsocialnetwornetwor
ksks
micromicroblogsblogs
micromicroblogsblogs
Company #1 - Real Company #1 - Real EstateEstateBuilding a reputation. Reaching Building a reputation. Reaching customers.customers.
Planning QuestionsPlanning Questions• Who is your Who is your
audience?audience?
What are your What are your business goals?business goals?
• build reputationbuild reputation
• increase exposureincrease exposure
• dialogue with dialogue with potential potential customerscustomers
The ToolsThe Tools
Web Web 2.0 2.0
ToolsTools
Web Web 2.0 2.0
ToolsTools
blogsblogsblogsblogsmicromicroblogsblogs
micromicroblogsblogs
podcapodcastssts
podcapodcastssts
wikiswikiswikiswikis
photophotoshareshare
photophotoshareshare
videovideoshareshare
videovideoshareshareconteconte
ntntshareshare
contecontentnt
shareshare
bookmbookmarkark
shareshare
bookmbookmarkark
shareshare
virtualvirtualworldworld
ss
virtualvirtualworldworld
ss
RSSRSSfeedsfeeds
RSSRSSfeedsfeeds
socialsocialnetwornetwor
ksks
socialsocialnetwornetwor
ksks
micromicroblogsblogs
micromicroblogsblogs
Social Media ToolsSocial Media Tools• Blog - Blogger.comBlog - Blogger.com
Microblog - TwitterMicroblog - Twitter
• Image sharing - Image sharing - FlickrFlickr
• Video sharing - Video sharing - YouTubeYouTube
Audio - UtterliAudio - Utterli
• Social NetworksSocial Networks
Social Media RoadmapSocial Media Roadmap
BlogBlogBlogBlog TwittTwitterer
TwittTwitterer
UtterUtterlili
UtterUtterlili
LinkedILinkedInn
LinkedILinkedInn
MySpacMySpacee
MySpacMySpacee
FacebooFacebookk
FacebooFacebookk
ActiveActiveRainRain
ActiveActiveRainRain
Strategic Building Strategic Building BlocksBlocks
• BlogBlog - Boost credibility, build a following - Boost credibility, build a following
• MicroblogMicroblog - Funnel traffic to blog - Funnel traffic to blog
• ImagesImages - Illustrate offerings - Illustrate offerings
• AudioAudio - Establish a voice, enhance blog - Establish a voice, enhance blog
• Social NetworksSocial Networks - Targeted outreach, - Targeted outreach, dialoguedialogue
Company #2 - FloristCompany #2 - FloristEstablishing expertise. Growing a Establishing expertise. Growing a following.following.
Planning QuestionsPlanning Questions• Who is your Who is your
audience?audience?
What are your What are your business goals?business goals?
• showcase expertiseshowcase expertise
• dialogue with dialogue with potential customerspotential customers
• build a personal build a personal brandbrand
The ToolsThe Tools
Web Web 2.0 2.0
ToolsTools
Web Web 2.0 2.0
ToolsTools
blogsblogsblogsblogsmicromicroblogsblogs
micromicroblogsblogs
podcapodcastssts
podcapodcastssts
wikiswikiswikiswikis
photophotoshareshare
photophotoshareshare
videovideoshareshare
videovideoshareshareconteconte
ntntshareshare
contecontentnt
shareshare
bookmbookmarkark
shareshare
bookmbookmarkark
shareshare
virtualvirtualworldworld
ss
virtualvirtualworldworld
ss
RSSRSSfeedsfeeds
RSSRSSfeedsfeeds
socialsocialnetwornetwor
ksks
socialsocialnetwornetwor
ksks
micromicroblogsblogs
micromicroblogsblogs
Social Media ToolsSocial Media Tools• Blog - Blogger.comBlog - Blogger.com
Microblog - TwitterMicroblog - Twitter
• Image sharing - Image sharing - FlickrFlickr
• Video sharing - Video sharing - YouTubeYouTube
Video networkVideo network
• Social NetworksSocial Networks
Social Media RoadmapSocial Media Roadmap
BlogBlogBlogBlog TwittTwitterer
TwittTwitterer
GraspGrasprr
GraspGrasprr
LinkedILinkedInn
LinkedILinkedInn
MySpacMySpacee
MySpacMySpacee
FacebooFacebookk
FacebooFacebookk
BizNikBizNikBizNikBizNik
Strategic Building Strategic Building BlocksBlocks
• BlogBlog - Showcase style and expertise - Showcase style and expertise
• MicroblogMicroblog - Funnel traffic to blog - Funnel traffic to blog
• ImagesImages - Illustrate creations - Illustrate creations
• VideoVideo - Develop How-To videos - Develop How-To videos
• Social Networks Social Networks - Targeted outreach, - Targeted outreach, dialoguedialogue
Social Media PitfallsSocial Media Pitfalls
• Overly commercialOverly commercial
RepetitiveRepetitive
• RigidRigid
• NeglectedNeglected
Failure to leverage Failure to leverage assetsassets
• Failure to captureFailure to capture
Capture & EngageCapture & Engage• RSS FeedsRSS Feeds
feed subscription - FeedBurnerfeed subscription - FeedBurner
• email subscription - FeedBlitzemail subscription - FeedBlitz
• Sign-up formSign-up form
more information or direct contactmore information or direct contact
• Blog registrationBlog registration
Measure & EvaluateMeasure & Evaluate
• Web Site Web Site - Traffic, referrers, conversions- Traffic, referrers, conversions
• BlogsBlogs - Traffic, referrers, subscriptions - Traffic, referrers, subscriptions
• MicroblogsMicroblogs - followers - followers
• Social NetworksSocial Networks - friends, contacts - friends, contacts
• Multimedia SitesMultimedia Sites - views, listens - views, listens
• Virtual WorldsVirtual Worlds - Traffic, group members, - Traffic, group members, purchasespurchases
Social Media PRSocial Media PRAliza ShermanAliza Sherman
[email protected]@gmail.com
www.mediaegg.comwww.mediaegg.com
Alaska Social Media Alaska Social Media SceneScenealaskasms.ning.comalaskasms.ning.com
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