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Welcome to… Marketing Campaigns
that deliver resultsvia Social Media
Presented by Jackie BeseManaging Partner at Atomic Design & Consulting
#SSSDFW @AtomicJackie
WHO AM I LISTENING TO…AND WHY?
Jackie Bese; AtomicDC.com
15 years as Internet Marketing Agency Owner
B2B, B2C, Nonprofit, Publishing, Sports and Public
Active in Social Media Marketing Community
HASHTAG: #SSSDFW @AtomicJackie
TODAY’S FOCUS
Integrating Social Media into your business
Simple ways to manage your networks
Some common mistakes we see
Making sense of it all
HASHTAG: #SSSDFW @AtomicJackie
Twitter Vocabulary
• @mention or @reply example: @AtomicJackie• RT, Tweet example: RT @AtomicJackie• #hashtag example: #SSSDFW• DM or “DM me” example: d AtomicJackie• Via• #FF
HASHTAG: #SSSDFW @AtomicJackie
Families, Friends and Brands are driving people to social media sites like
Facebook, Twitter, and YouTube.
HASHTAG: #SSSDFW @AtomicJackie
“Ouch, I just got in a car wreck!”
WHO CARES?HASHTAG: #SSSDFW @AtomicJackie
THE IMPORTANCE OF ACTUALLY LISTENING
HASHTAG: #SSSDFW @AtomicJackie
WHERE TO START, HOW TO MANAGE ALL OF THIS?
HASHTAG: #SSSDFW @AtomicJackie
HASHTAG: #SSSDFW @AtomicJackie
GETTING STARTED: DEFINE GOALS
HASHTAG: #SSSDFW @AtomicJackie
GETTING STARTEDPlaces you may need to be…
• Google+• Facebook• Twitter• LinkedIn / LI Groups• Foursquare• Flickr• Blogs• Industry Specific Niches
“Participate where your customers, staff, and vendors already are. How do you know where that is? ASK if you have to!”
HASHTAG: #SSSDFW @AtomicJackie
GETTING STARTED: PROMOTION
Be sure to involve your entire organization. The company staff should know why & how you are using social media.
PROMOTION TIPSHave staff promote, place in your email newsletter & marketing materials, website(s), email signatures, receipts & invoices, banner ads, get Creative!
TOOLS AND LINKS
Search.Twitter.com/AdvancedHootSuite.com / TweetDeck.com
TweetAdder.comSocialMention.com
Google.com/analyticsHashTracking.com
Enterprise Level:MarketMeSuite, MutualMind, Raven, Radian 6,
Visible Technologies
HASHTAG: #SSSDFW @AtomicJackie
http://search.twitter.com/advancedHootsuite.comTweetadder.com
My Favorite Discovery & Management Tools
HASHTAG: #SSSDFW @AtomicJackie
Hootsuite
HASHTAG: #SSSDFW @AtomicJackie
Tweet Adder
Find. Add. Remove. Automate!HASHTAG: #SSSDFW @AtomicJackie
SocialMention.com
TopicsSentimentTop keywordsTop usersTop hashtags #SourcesLinks to articles
HASHTAG: #SSSDFW @AtomicJackie
HASHTAG: #SSSDFW @AtomicJackie
COMMON MISTAKESWe see these all the time…
• No defined professional manager• No SM policy for employees• No strategy, goals, measurements defined• Inconsistent branding & naming• Me!! Me!! Me!!• Infrequent updates• Not claiming directory listings (ie. Google Places)• Staff not promoting
Facebook Quick Tips – 80/10/10 Rule
• Create a landing page• Invite clients to participate• Entertain• Inform• Ask for the business• Add photos• Promote others• Leverage Facebook ads
HASHTAG: #SSSDFW @AtomicJackie
Location Based Social Media
Check in, add tips & ratings to locations around your area to alert
people you’re nearby.
HASHTAG: #SSSDFW @AtomicJackie
SEO BENEFITSSocial signals are factoring in organic results. Personalized results are already a reality for searchers!
MEASURING ROI: AN IMPERFECT SYSTEM
• Direct / referral traffic to site• Organic search results• Event participants• Newsletter registrations• Reach, Fans, Engagement• Redeemed offers• Support costs down?• Recruiting costs down?
HASHTAG: #SSSDFW @AtomicJackie
CASE STUDY: DAVEYOBRIEN.ORG• Doubled previous years’
registrations in 18 days
• Over 3,000 Facebook fans in first month (now almost 20,000)
• At height of campaign; mentioned every 2 minutes on social media
• 8,431% increase in site traffic after one month
HASHTAG: #SSSDFW @AtomicJackie
Thank you, time for Questions…?
Connect with me here:Twitter.com/atomicjackie
LinkedIn.com/in/jackiebeseFacebook.com/jackiebese
Download these slides at:AtomicDC.com
HASHTAG: #SSSDFW @AtomicJackie