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Welcome to… Marketing Campaigns that deliver results via Social Media Presented by Jackie Bese Managing Partner at Atomic Design & Consulting #SSSDFW @AtomicJackie

Socially Savvy Seminar-DFW

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Page 1: Socially Savvy Seminar-DFW

Welcome to… Marketing Campaigns

that deliver resultsvia Social Media

Presented by Jackie BeseManaging Partner at Atomic Design & Consulting

#SSSDFW @AtomicJackie

Page 2: Socially Savvy Seminar-DFW

WHO AM I LISTENING TO…AND WHY?

Jackie Bese; AtomicDC.com

15 years as Internet Marketing Agency Owner

B2B, B2C, Nonprofit, Publishing, Sports and Public

Active in Social Media Marketing Community

HASHTAG: #SSSDFW @AtomicJackie

Page 3: Socially Savvy Seminar-DFW

TODAY’S FOCUS

Integrating Social Media into your business

Simple ways to manage your networks

Some common mistakes we see

Making sense of it all

HASHTAG: #SSSDFW @AtomicJackie

Page 4: Socially Savvy Seminar-DFW

Twitter Vocabulary

• @mention or @reply example: @AtomicJackie• RT, Tweet example: RT @AtomicJackie• #hashtag example: #SSSDFW• DM or “DM me” example: d AtomicJackie• Via• #FF

HASHTAG: #SSSDFW @AtomicJackie

Page 5: Socially Savvy Seminar-DFW

Families, Friends and Brands are driving people to social media sites like

Facebook, Twitter, and YouTube.

HASHTAG: #SSSDFW @AtomicJackie

Page 6: Socially Savvy Seminar-DFW

“Ouch, I just got in a car wreck!”

WHO CARES?HASHTAG: #SSSDFW @AtomicJackie

Page 7: Socially Savvy Seminar-DFW

THE IMPORTANCE OF ACTUALLY LISTENING

HASHTAG: #SSSDFW @AtomicJackie

Page 8: Socially Savvy Seminar-DFW

WHERE TO START, HOW TO MANAGE ALL OF THIS?

HASHTAG: #SSSDFW @AtomicJackie

Page 9: Socially Savvy Seminar-DFW

HASHTAG: #SSSDFW @AtomicJackie

GETTING STARTED: DEFINE GOALS

Page 10: Socially Savvy Seminar-DFW

HASHTAG: #SSSDFW @AtomicJackie

GETTING STARTEDPlaces you may need to be…

• Google+• Facebook• Twitter• LinkedIn / LI Groups• Foursquare• Flickr• Blogs• Industry Specific Niches

“Participate where your customers, staff, and vendors already are. How do you know where that is? ASK if you have to!”

Page 11: Socially Savvy Seminar-DFW

HASHTAG: #SSSDFW @AtomicJackie

GETTING STARTED: PROMOTION

Be sure to involve your entire organization. The company staff should know why & how you are using social media.

PROMOTION TIPSHave staff promote, place in your email newsletter & marketing materials, website(s), email signatures, receipts & invoices, banner ads, get Creative!

Page 12: Socially Savvy Seminar-DFW

TOOLS AND LINKS

Search.Twitter.com/AdvancedHootSuite.com / TweetDeck.com

TweetAdder.comSocialMention.com

Google.com/analyticsHashTracking.com

Enterprise Level:MarketMeSuite, MutualMind, Raven, Radian 6,

Visible Technologies

HASHTAG: #SSSDFW @AtomicJackie

Page 13: Socially Savvy Seminar-DFW

http://search.twitter.com/advancedHootsuite.comTweetadder.com

My Favorite Discovery & Management Tools

HASHTAG: #SSSDFW @AtomicJackie

Page 14: Socially Savvy Seminar-DFW

Hootsuite

HASHTAG: #SSSDFW @AtomicJackie

Page 15: Socially Savvy Seminar-DFW

Tweet Adder

Find. Add. Remove. Automate!HASHTAG: #SSSDFW @AtomicJackie

Page 16: Socially Savvy Seminar-DFW

SocialMention.com

TopicsSentimentTop keywordsTop usersTop hashtags #SourcesLinks to articles

HASHTAG: #SSSDFW @AtomicJackie

Page 17: Socially Savvy Seminar-DFW

HASHTAG: #SSSDFW @AtomicJackie

COMMON MISTAKESWe see these all the time…

• No defined professional manager• No SM policy for employees• No strategy, goals, measurements defined• Inconsistent branding & naming• Me!! Me!! Me!!• Infrequent updates• Not claiming directory listings (ie. Google Places)• Staff not promoting

Page 18: Socially Savvy Seminar-DFW

Facebook Quick Tips – 80/10/10 Rule

• Create a landing page• Invite clients to participate• Entertain• Inform• Ask for the business• Add photos• Promote others• Leverage Facebook ads

HASHTAG: #SSSDFW @AtomicJackie

Page 19: Socially Savvy Seminar-DFW

Location Based Social Media

Check in, add tips & ratings to locations around your area to alert

people you’re nearby.

HASHTAG: #SSSDFW @AtomicJackie

Page 20: Socially Savvy Seminar-DFW

SEO BENEFITSSocial signals are factoring in organic results. Personalized results are already a reality for searchers!

Page 21: Socially Savvy Seminar-DFW

MEASURING ROI: AN IMPERFECT SYSTEM

• Direct / referral traffic to site• Organic search results• Event participants• Newsletter registrations• Reach, Fans, Engagement• Redeemed offers• Support costs down?• Recruiting costs down?

HASHTAG: #SSSDFW @AtomicJackie

Page 22: Socially Savvy Seminar-DFW

CASE STUDY: DAVEYOBRIEN.ORG• Doubled previous years’

registrations in 18 days

• Over 3,000 Facebook fans in first month (now almost 20,000)

• At height of campaign; mentioned every 2 minutes on social media

• 8,431% increase in site traffic after one month

HASHTAG: #SSSDFW @AtomicJackie

Page 23: Socially Savvy Seminar-DFW

Thank you, time for Questions…?

Connect with me here:Twitter.com/atomicjackie

LinkedIn.com/in/jackiebeseFacebook.com/jackiebese

Download these slides at:AtomicDC.com

HASHTAG: #SSSDFW @AtomicJackie