Socially Influencing Systems for Behavior Change @ MIT Media Lab

Socially!Influencing!Systems!

(SIS)!

Social!Influence!

Information!Systems!

Social learning!Social comparison!

Normative influence!

Social facilitation!

Cooperation!

Competition!Recognition!

etc.!

!Users!

Interaction!

Interfaces!

Information!

etc.!

Agnis S(be (2015) Socially Influencing Systems

h<p://net-‐presence.ca/insights/

Social Influence

h<p://www.docstoc.com/docs/84103480/ALBERT-‐BANDURA-‐-‐-‐PowerPoint

h<p://levieva.blogspot.fi/2011/06/social-‐psychology.html

Social Influence (Behavior Change)

Systems (Technology)

Urban Mobility (Biking)

BEHAVIORAL!!

BEHAVIOR!-  To ride a bicycle (more

frequently)!!

PERSONAL!!

ATTITUDE!-  Towards bicycling!!

ENVIRONMENTAL!!

SOCIAL INFLUENCE!-  Social learning!-  Social comparison!-  Normative influence!-  Social facilitation!-  Cooperation!-  Competition!-  Recognition!

BEHAVIORAL!!

BEHAVIOR!-  To ride a bicycle (more

frequently)!!

PERSONAL!!

ATTITUDE!-  Towards bicycling!!

h<p://en.wikipedia.org/wiki/Traffic_count



Climate Change & Environment (AltruisAc CooperaAon)

BEHAVIORAL!!

BEHAVIOR!-  To altruistically cooperate

in coping with environmental and climate changes!

PERSONAL!!

ATTITUDE!-  Towards the importance of

facilitating sustainable environmental harmony!

ENVIRONMENTAL!!

PERSUASIVE ENGINEERING!-  Socially influencing systems

that enable and motivate people to collaborate!

h<p://green-‐behavior.com/buzzword-‐patrol/eco-‐friendly-‐infographic.htm



Business (Feedback CollecAon)

BEHAVIORAL!!

BEHAVIORAL INTENTION:!-  To engage with a publicly

displayed Twitter-based system!

PERSONAL!!

USER FACTORS:!-  Vicarious learning!-  Self-regulation!

ENVIRONMENTAL!!

SOFTWARE FEATURES:!-  Social learning!-  Social comparison!-  Normative influence!-  Social facilitation!-  Cooperation!-  Competition!-  Recognition!

Social Learning

Social Influence

features

Social Comparison

Normative Influence

Social Facilitation

Cooperation

Competition

Recognition

CT!Competition!

SL!Social!

learning!

SC!Social

comparison!

CR!Cooperation!

NI!Normative!influence!

SF!Social

facilitation!

RE!Recognition!

Involvement!Attitude!

Engagement!Attitude and Behavior!

Participation!Behavior!

Agnis&S(be&(2014)&Socially&Influencing&Systems&



Health & Wellbeing (Workplace AcAviAes)

h<p://www.zanda.com/items/things/00021250000090/ping-‐pong

BEHAVIORAL!!

BEHAVIOR!-  To do more physical

activities at workplace!!

PERSONAL!!

ATTITUDE!-  Towards becoming more

active during work hours!

ENVIRONMENTAL!!

PERSUASIVE ENGINEERING!-  Inviting ping pong opponents!-  Joining the competition!-  Recognition for achievements!

h<p://www.zanda.com/items/things/00021250000090/ping-‐pong

SL!Social!

learning!

SC!Social

comparison!

CR!Cooperation!


SF!Social

facilitation!







Health & Wellbeing (Sleep)

h<p://www.kanesivesind.com/2013/03/30/sleep-‐101/

BEHAVIORAL!!

BEHAVIOR!-  To get earlier to bed!!

PERSONAL!!

ATTITUDE!-  Towards the importance of

having enough good quality sleep!

ENVIRONMENTAL!!

PERSUASIVE ENGINEERING!-  Triggering to go to bed!-  Comparison to oneself/others!-  Display who sleeps already!

h<p://www.kanesivesind.com/2013/03/30/sleep-‐101/

CT!Competition!

SL!Social!

learning!

CR!Cooperation!


RE!Recognition!







Health & Wellbeing (GraAtude)

h<p://www.miravalresorts.com/blog/post.cfm/10-‐ways-‐to-‐cul(vate-‐an-‐aZtude-‐of-‐gra(tude

BEHAVIORAL!!

BEHAVIOR!-  To express gratitude more

often!

PERSONAL!!

ATTITUDE!-  Towards selfless behavior!!

ENVIRONMENTAL!!

PERSUASIVE ENGINEERING!-  Achieve collective goal of

1000 thank you per week!-  Display an average!

h<p://www.miravalresorts.com/blog/post.cfm/10-‐ways-‐to-‐cul(vate-‐an-‐aZtude-‐of-‐gra(tude

CT!Competition!

SL!Social!

learning!

SC!Social

comparison!

SF!Social

facilitation!

RE!Recognition!



