Social Wine App (venture lab)

Wino

Social Wine App-make sharing wine easier

@j_g_seki

Thursday, 13 December 12

Problem

Traditional wine tasting notes are too complicated to fill out.

Don’t know what wine to choose in restaurant

No way to get recommendation from friend.

Not much social interaction.

@j_g_seki


Solution

Simple,clean, beautiful,fun way to sharewine tasting noteswith location based.

@j_g_seki


Wine Market

China:The growth amount of Chinese imported wine market achieved 70%. This scale will make some of the wine E-commerce’s sales surpass 100M.

the consumption of wine in China will reach 1.2 billion bottles in 2012, the total market will reach 15 Billion.

Japan $687m in 09’ (consumption:239k,liters 10’)

USA $2,446m in 09’(consumption:2.9m liters 10’)

@j_g_seki


Social Impact

50% of US wineries (3000+) will be participating in social media in some capacity (blogs, Twitter, Facebook, Linkedin, other).

10% of US wineries (600+) will become proficient in 2011 in leveraging the medium for increased branding, customer engagement, customer service, customer acquisition, PR, and more.

@j_g_seki


Social + Wine + App

=£££$$$$

Estimated Market for Wine app: $15m(US), $87m(Global)

@j_g_seki


Revenue Model

1. affiliate

2.sponsored content

3. premium

4. analytics and communications suite

@j_g_seki


Competitors

Wino simplerecommenda

tion from friends

FB Graph,twitter,

foursquareN/A from peers based on

location Awesome!

Our Wine App:


Profit & lostQ1 Q2 Q3 YEAR ONE YEAR TWO YEAR THREE YEAR FOUR YEAR FIVE

Users 0 0 100,000 250,000 3,000,000 17,000,000 34,000,000 68,000,000

£ £ £ £ £ £ £ £

Revenue

Affiliate 0 0 13,462 78,097 3,893,507 32,111,026 84,889,623 169,779,246

Premium App 0 0 3,483 15,423 316,410 2,303,425 6,089,400 12,178,800

Sponsored Content 0 0 1,400 6,200 127,200 926,000 2,448,000 4,896,000

Brand manager 0 0 27,500 57,500 256,500 510,000 510,000 510,000

TOTAL REVENUE 0 0 45,844 157,220 4,593,617 35,850,451 93,937,023 187,364,046

Direct Costs

Premium App (Apple) 0 0 1,045 4,627 94,923 691,028 1,826,820 3,653,640

TOTAL DIRECT COSTS 0 0 1,045 4,627 94,923 691,028 1,826,820 3,653,640

GROSS PROFIT 0 0 44,799 152,593 4,498,694 35,159,423 92,110,203 183,710,406

GROSS MARGIN 0.00% 0.00% 97.72% 97.06% 97.93% 98.07% 98.06% 98.05%

Operating Costs

Employee Costs 51,000 30,000 231,000 550,500 1,510,667 5,138,627 6,423,284 8,029,105

Employee Taxes 6,630 3,900 30,030 71,565 188,937 450,544 563,180 703,975

Facilities 3,000 3,000 27,500 61,000 160,417 575,833 719,792 899,740

Expenses (10% of Personnel) 5,100 3,000 23,100 55,050 151,067 513,863 642,328 802,910

Marketing Contribution 0 30,000 75,000 180,000 1,125,000 1,650,000 2,062,500 2,578,125

Hosting 3,000 3,000 3,500 15,000 127,200 926,000 1,852,000 3,704,000

Technical 2,500 2,500 2,500 11,167 42,000 120,000 150,000 187,500

Legal and Financial 3,000 3,000 20,000 41,000 102,500 153,750 192,188 240,234

Depreciation 6,048 7,958 9,663 32,628 45,021 156,364 218,909 229,855

Amortisation 0 0 0 0 0 0 0 0

TOTAL OPERATING COSTS 80,278 86,358 422,293 1,017,909 3,452,808 9,684,981 12,824,180 17,375,444

NET PROFIT (80,278) (86,358) (377,494) (865,316) 1,045,886 25,474,443 79,286,023 166,334,963

Corporation Tax 0 0 0 0 44,614 5,101,639 15,857,205 33,266,993

RETAINED EARNINGS (80,278) (86,358) (377,494) (865,316) 1,001,272 20,372,804 63,428,818 133,067,970

Headcount 14 22 22 22 37 202 253 316


Team

@j_g_seki

Javier Irastorza, Business development Josephine Tsay, Marketing Kathy Chan, Marketing Jun Seki, Developer David Lecoutre, Developer We found each other on Venture lab with common interests in wine.


Technology

Social Wine App (venture lab)