Social tv

LinkedTV Television Linked To The Web

LinkedTV 22/23.03 2012 Mons, Belgium

Thomas Plotkowiak (HSG), 19.03.2012

Social TV + Linked TV ?

Social TV + Linked TV 11.10.2011, Kick-off Meeting 2

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About me

Master in Computer Science and Economics Currently phD at University St. Gallen (Media Communications Management

Institute) My interests: Twitter, electronic social networks analysis and modeling,

diffusion of information

About me


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Social TV + Linked TV

Motivation Status Quo in TV Status Quo in Music Social TV Implementation Scenarios Conclusion and Discussion


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Motivation


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Watching TV back in the days


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Watching TV 10 years ago


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Watching TV today


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Things people do when they watch TV

Source: http://www.prweb.com/releases/2011/11/prweb8930949.htm (Cable & Telecommunications Association for Marketing Interviews with 2000 participants, November 2011)

http://www.prweb.com/releases/2011/11/prweb8930949.htm


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Things people do when they watch TV

More Info under: http://www.frankwbaker.com/mediause.htm

http://www.frankwbaker.com/mediause.htm




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Watching together

http://blog.twitter.com/2011/05/watching-together-twitter-and-tv.html


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Top 5 „moments“ in Twitter


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Status Quo in TV


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Status Quo – What do I get right now

• High definition • DVRs • Video on Demand • …?


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Why can‘t I…

• Friends • … see what my friends are seeing right now? • … see what my friends liked? • … share a show with my friends? • … co-view a show with my friends remotely? • … talk to my friends about the show?

• Crowd

• … find shows that were recommended by people who liked the show I like? • … find people who also liked that show? • … talk to people who are watching the show right now and discuss it live?


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Social Music


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Social Music I

http://www.youtube.com/watch?feature=player_embedded&v=FjAr5nGzjV8


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Social Music II


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Social TV Social TV was named one of the 10 most important emerging technologies (2010 MIT Review)*

* http://www.technologyreview.com/communications/25084/?a=f

"Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge“ (Ynon Kreiz CEO of Endemol group)

http://www.technologyreview.com/communications/25084/?a=f




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Socially Co-Watching a Show together Chill TV Google Hangouts Turnable FM …

Social Context

Autor


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Social Distribution


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Social Analytics


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Iphone + Personalization + Social

ShowYou Clickr Boxee … Status Quo in Music

SECOND SCREEN scenarios examples suitable for social TV

http://www.youtube.com/watch?feature=player_embedded&v=WW-VBqRtahI


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Ipad + Pattern Recognition + Social

SECOND SCREEN scenarios examples suitable for social TV

http://www.intonow.com/ci


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Implementation Scenarios


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Using existing social networks

Existing Social Networks

Interest-based social network Real-life social network

APIs

Linked TV


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Existing Person Social Networks

Person A follows (or is friend with) Person B


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Whole Networks Density, Clustering, … Application: Broadcasters can monitor user engagement

over time Communities Automatic detection, Homophily Application: Find clusters of users that have same interests

Positions of Actors and their Centrality in the networks: Degree, Closeness, Betweeness, Eigenvector, Key Players, … Application: Find users from a users ego-network that might be highly

influential to the user and show content to the users Ties and their Strength Weak, Strong, … Application: Find friends that the user has a strong connection with and

preferentially show this content

Social Network Analyis of Networks


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Application:

• Social Graph • Share what you like with your friends • What do my friends like? • What did my friends watch? • Enrich content with user comments

• SNA

• Algorithmically find communities among users based on ties • Find „central“ actors, • Use tie weight (e.g. strong ties) to emphasize certain events • …


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Two-Mode-Networks

Person A follows Person B Person A has seen movie X

A „community“ of viewers of a certain show


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Application: Co-Viewing

• What do my friends say about this show right now? • What do other‘s say about this show right now?


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„Show“-Networks

Those shows are similar because they have been seen by the same person


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Application: Collaborative Filtering


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“Recommendation”-Networks

Person A follows Person B Person A has seen movie X

Person A could be interested in getting to know person B because they have seen the same shows also person A and person B seem to have the same taste


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Privacy Issues


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Privacy and Implementation Issues

Autor

Existing Networks can be hooked up with existing API‘s For Facebook an LinkedTV App is needed to get user graph data

(who will build this app?) For Twitter no App is needed API can be accessed viw Oauth

Using Social Networks instead of building an own one we can reduce

liability

Simple functions are rather non critical: Showing content from friends Sharing and commenting content via social networks

More Advanced functions can be seen as „intrusive“ Getting the tie-strength between friends Finding central persons in the ego-network that potentially influence

the user


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Conclusions


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Conclusions

Potential: TV generates the highest buzz on social networks, yet has neglected this field totally. Currently TV does only scratch the potential of user involvment and activation during their shows.

Involvment: Social Networks, especially Twitter, are an impulse medium where users communicate spontanously and unfiltered

Analytics: The direct input allows TV broadcasters qualitative and quantitative insights about their focus group

Business Models: Social TV allows for new business models that have not been possible before


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Thank you for your interest.

Questions and Discussion

Technology

Social tv