Social SuccessReducing Risk; Empowering Employees

Part of Social Media Week26th September 2013, Ketchum

The Social Media

Landscape

Customers refuse to be ‘marketed at’

The New World We Work In

Employees (especially millennials)

increasingly expect social to be integral and integrated into the

workplace

Effectiveness with which businesses feel they are using

social media

Source: Harvard Business Review

Spark

• 30,000 licenses increased to 100,000 licenses as complainers converted to advocates

• 1500 advocates

• 8000 groups (project and interest based)

• 80% saving in effort for document versioning by having new business proposal in one place and sharing it with everyone

11 Best practice

View the Chairman’s

trunks under Schillings “Defence” section on our website:

https://www.schillings.co.uk/corporate/the-chairman-s-trunks#content

Social Media is a public space

http://thenextweb.tumblr.com/post/61660283889/the-risk-of-posting-in-social-networks

“Don’t do anything stupid”

http://www.theguardian.com/media/2013/sep/10/labour-newsnight-editor-rachel-reeves-twitter

Ketchum‘s Approach to Social MediaGET Social

GET Social Approach to engaging employees in social business

Framework Process

• Assessing current reality

• Laying the foundations

• Embedding social behaviours

Framework

Jane Adamson, Director, Ketchum Change+44 (0)20 7611 3575; jane.adamson@ketchum.com

Allison Lindsay, Consultant, Ketchum Change+44 (0)20 7611 3692; allison.lindsay@ketchum.com