1

2

Social Media

Blogs

Wikis

Podcasts

Social Networks

4

Blogs

Wikis

Podcasts

Social Networks

6

Online conversation

7

8

9

10

11

People

12

Definition

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• online applications

• platforms

• media

14

• interaction

• collaboration

• sharing content

15

• message boards

• chat

• forum

• p2p

16

• high speed internet

• technological developments

• innovation in web-applications

17

Richer

18

professional content

user generated content

19

How?

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• ratings

• reviews

• blogs

• sharing pictures

• collaboration

• cocreation

21

22

23

24

25

26

27

28

If you are online you are using social media

29

30

31

Result?

32

• Opinions versus Facts

• Lively discussions

• Rumours move fast

33

34

• Power to the people

• Brand awareness

35

36

So what?

37

1,4 billion online

38

55% social active

39

• 28% write blogs• 68% read blogs• 61% have profile on SN• 47% share photo’s• 30% share video’s• 80% watch video’s• 26% download podcasts• 17% subscribe to RSS

UniversalMcCann, 2008

40

Now what?

41

42

Text

• Listen

• Talk

• Energize

• Support

• Embrace

43

Listen

44

45

Talk

46

47

48

49

Energize

50

51

52

Support

53

54

Embrace

55

56

And you?