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For #SMX Social Media Marketing, I presented on Tumblr, and why it's a social site you shouldn't overlook. In short: It's a blogging platform, community and social sharing site all in one. Would love your feedback on it.
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Social Sites You Shouldn’t Overlook
@amyvernon#TheLabNYC#SMX #13A
#TheLabNYC#SMX #13A
What is Tumblr?
A. A blogging platformB. A social sharing site
C. A communityD. All of the above
Answer: D
#TheLabNYC#SMX #13A
A Blogging Platform
#TheLabNYC#SMX #13A
A Blogging Platform• Fully customizable templates• Posting type templates for
• Text• Photos• Quotes• Links• Chat/Dialogue• Audio• Video
• On-site mailing system• No native commenting system, but compatible with
Disqus, etc#TheLabNYC#SMX #13A
A Social Sharing Site
#TheLabNYC#SMX #13A
A Social Sharing Site
• You can:• Love• Reblog• Follow
• Find content via Dashboard or tags
• Automatically share to FB/Twitter#TheLabNYC
A Community
#TheLabNYC
A Community
• IRL meetups aroundthe world
• Community editors help surface the best content
• Fundraisers
#TheLabNYC
A Community
• Fox Searchlight set up a Tumblr for people to submit posters for the upcoming “Ruby Sparks”
• Winners’ posters wereofficial posters
• 5 chosen by Tumblr community based on reblogs/notes• 5 more whose designs “wowed” FSL
#TheLabNYC#SMX #13A
All of the Above
#TheLabNYC#SMX #13A
Fr’instance
• I Charts– Often has guest
“Chartists in Residence” run the blog.
– Regularly answers fanquestions.
– Encouraged contributionsfor their book (which had aforward by Tumblr founderDavid Karp
#TheLabNYC#SMX #13A
By the Numbers
• 82.8 million blogs• 36.9 billion posts (67.2 million daily)• 17.9 billion pageviews• Available in 12 languages• #10-ranked site in U.S., according to Quantcast
#TheLabNYC#SMX #13A
Contact me
www.Facebook.com/AmyVernonwww.Facebook.com/InternetMediaLabs
www.Twitter.com/AmyVernonwww.Twitter.com/InternetLabs
http://j.mp/AmyVGplushttp://j.mp/IMLGplus
#TheLabNYC#SMX #13A
