Presentation on Different Social Networking sites

Introduction to FACEBOOK Business account

A guide for Facebook business account

How to create…

• FB Business Account (For Wall)• FB Post Promotions (Paid/Unpaid)• FB Ad Campaigns• FB Apps Feature• FB Group Feature• FB Company Page• FB Survey/Poll• FB Poke• FB Insights

FB Business Account (For Wall)

• You may create a corporate account if you don’t already have a standard Facebook account. (http://tinyurl.com/7z4vrta)

• You will not be able add any other applications to your business account.

• Highlighting post is unpaid post promotion on Facebook page.

• Promoting a post will create a sponsored story or ad that enables the post to reach more of the Page’s fans. http://tinyurl.com/cysjfh2

FB Post Promotions (Paid/Unpaid)

• Create an Ad (http://tinyurl.com/6jqzac)

• Pick Your Budget

• Make your bid

• PPC or PPI

As you can see, Facebook gives you plenty of ways to customize your campaign.

FB Ad Campaigns

FB Apps Feature

• You can find Facebook features and Platform applications in the left navigation menu on the home page.

• Photos application

• Video application

• Groups application

• Events application

Applications Developed by Facebook

FB Apps Feature

If you want to develop any application on Facebook…

Go to the Facebook developer application, by

clicking create new app icon, you will get started to new application. (http://tinyurl.com/ch3j6ne)

FB Group Feature

Group is for limited audience, when you want to share information with small group and not with everybody on fan page. Example: SMIT Group (http://tinyurl.com/chjuwwg)

At present Facebook is giving open, secret and close categories for groups.

After giving name of the group and adding members, you have to select icon from the given list for your group and its done.

FB Company Page

Creating a page on Facebook for particular company is called Company Page. (http://tinyurl.com/ysjyjl)

You have to select from given 6 broad categories.

• Provide the basic information and customize your page.

FB Survey/Poll

Post update option gives option to create poll. • You can add your questions and options.

•  Publish your question.

FB Poke

A poke is basically someone trying to get your attention.

It is more like to display the need feed from the person whom you have poked.

FB Insights

How Facebook is effective for marketing?

With 901 million users Facebook can – • Build Awareness • Distribute Information• Create Community• Offer Additional Customer Service• Boost Sales

Case Study

 1-800-Flowers.com

The flower company used Facebook ads to give fans 15% their purchase and 50 Facebook Credits to be used on Facebook Games.

Facebook Glossary (for Page)• Admin

• Applications

• Cause

• Community Pages

• Facebook Ads

• Fan

• Insights

• Limited Profile

• Page

• Network

• Notifications

• Poke

• Event

• Like 

• Message

• News Feed

• Notes

• Profile

• Share (Post)

• Status

• Tag

• Wall

Facebook Glossary• Network

• Notifications

• Poke

• Event

• Like 

• Message

• News Feed

• Notes

• Profile

• Share (Post)

• Status

• Tag

• Wall

Introduction to Google+ Business account

A guide for Google+ Business account

How to create business page on Google

• You can create Google plus account from your Google account.

Or • You can create one (http://tinyurl.com/6o5k37t).

• Customize your Public Profile.

• Promote your page.

• Example: Nissan (http://tinyurl.com/6uq97e2)

How Google plus is effective for marketing?

With 250+ million users Google Plus can – • Advertise your new product.

• Divide one image into five parts.

• Showcase your entire team.

• Offer promotional codes.

• Showcase testimonials from others.

Case Study

Nick Strocchi Photography

https://plus.google.com/104746476179425824522/posts

Google+ Glossary

• Circles• Following• Hangout• Huddle• Incoming• Lightbox• Posts• Sparks • Stream

Introduction to LINKEDIN Business account

A guide for LINKEDIN Business account

How to do…

• LI Network Building

• LI Survey/Poll

• LI Answers

• LI Company Page

How to build Network on LinkedIn?

• Create and complete your LinkedIn profile. (http://tinyurl.com/3gm687d )

• Schedule regular updates for your profile. • Connect to as many peers as possible.

• Join all of the groups that relate to your profession.

How to create Survey Polls on LinkedIn?

LinkedIn has it's own add-on application called

"LinkedIn Polls". (http://tinyurl.com/6pndyp)

What is LinkedIn ANSWER?

• Answer is forum in LinkedIn that allows you to ask question and will get fast, accurate answers from your network and other experts worldwide.

• You can also ask question privately that will not appear on the site, and is instead delivered as a message to the specific connections you chose.

What is Company page on LinkedIn?

• The company page can be used to build business connections, to post jobs, and as a research tool to find out about someone before you do business with them / employ them / start work for them.

• To Create company page, go to the profile and click on companies. On the right hand side navigation you will find create/add a company option.

How LinkedIn is effective for marketing? 

LinkedIn is world’s largest professional network. 150 million users worldwide.

• To Build business connections

• Can Create Group

• Group Discussion

• Answer

• LinkedIn makes it much FASTER, CHEAPER and EASIER to find and communicate with exactly the right people.

Case Study

Cathy Pacific Airways 

Linkedin Glossary

• Connection• Experience• First Degree Connection• Professional Network• Profile• Recommendation• Second Degree Connection• Specialties• Summary

Introduction to TWITTER Business account

A guide for TWITTER Business account

How to do…

• Tweet Promotions

• Building Follower Network

• Handle

• Expandable Tweets

How to use Twitter account for Business?

• Visit twitter.com and click on click the big “Sign Up” button (http://tinyurl.com/2t55h4)

• Tweet Promotions

• Building Follower Network

What is Tweet Promotion on Twitter?

• Promoted Tweets is ad platform on twitter.

• You can start advertising on twitter with this link… (http://tinyurl.com/cnslwph)

• Promoted Tweets are priced on a Cost-per-Engagement (CPE)

How to Build Follower Network on Twitter?

You find your friends and colleagues, you find people who are interested in what you have to say, and after a while, you eventually build a network of people who are truly interested in what you do.

What is Handle on Twitter?

• Twitter handle is username and displayed in the profile url.

What is Expandable tweets on Twitter?

Giving more than 140 characters

Expandable tweets on twitter will enable users to see previews depending on the type of content in a tweet.

Twitter Applications

• Tweet Deck

• Future Tweets

• Twitter Search

How Twitter is effective for marketing?

With 500 Million users Twitter can –

• Build brand awareness

• Spread the latest news about the company

• Have new blog post to tell others

• Know who are talking about your company

Case Study

Faaso’s

They are accepting orders through twitters andconfirm on twitter.

Twitter GlossaryDirect Message (DM)

Follower

Following

Hashtag (#)

List

Mention

Retweet

TimelineTweetTwitpic

Introduction to YOUTUBE Business account

A guide for YOUTUBE Business account

How to do…

• YT Video Posting & Promotions

• YT Channel Development

How to create YouTube account?

• With Google account you can access YouTube account.

• After signing you can create channel from the right navigation menu option.

How to develop Channel on YouTube?

From your profile page you can create channel in YouTube.

• Update your Profile • Have channel information setup• Customize your channel• Channel title and tags• Themes and Colors• Modules• Latest video

YouTube Video Posting & Promotions

• Posting on YouTube is uploading video.

• YouTube have option to auto share on Facebook, Twitter and Google Reader, even you can add your blog on it.

• Placing videos on social network site is the best way to promote them virtually.

How YouTube is effective for marketing?

• Great way for SEO.

• Portable videos- you can carry your videos anywhere.

Case Study

The Hero Moto Corp 'Hum Mein Hai Hero' .

YouTube Glossary

• Channel• Modules• Playlist• Recommendation• Spotlight• Subscriber• Subscription• Trends

Introduction to Pinterest Business account

A guide for Pinterest Business account

How to create Pinterest Account for business

• Pinterest does have a lot of potential for marketing a business.

• With Facebook or Twitter’s account you can login to Pinterest account.

• Launch a pin theme and make pin boards.

How Pinterest is effective for marketing?

• Show visuals like info graphics and data charts.

• Ebook, ecovers.

Case Study

Whole Foods Market

Pinterest Glossary • Pins

• Boards

• Repin

• Like

• Pinner

• Follow a pinner

• Mention a pinner

Introduction to Flickr Business account

A guide for Flickr Business account

How to Flickr account?

• You can sign in to Flickr account from your yahoo maid ID.

• You can also sign in to Flickr from Facebook or Google account.

How Flickr is effective for marketing?

With 131 million users, Flickr can –

• Advertise your company, products, services, etc.

• Find and join appropriate groups and share your photos in those groups.

• Link prominently from your web site to your Flickr photo stream.

• You can also upload videos.

Flickr Glossary• Favorites• Archives• Explore Analog• Flickr Clock• Gallery• Group• Map• Photo stream• Set• Stats• Tag• The Commons

Introduction to SlideShare Business account

A guide for SlideShare Business account

How to create SlideShare for business account?

Sign up for SlideShare to start with (

http://tinyurl.com/ckadmtk).

SlideShare platform for Document Sharing/Marketing

With SlideShare you can make connections, increase

the reach of your presentations, view presentations you didn’t have the opportunity to attend, and market your work on the Internet utilizing inventive, interactive solutions.

How SlideShare is effective for Marketing?

With 74 million users SlideShare can organize - • Webinars• Online Presentations

Case Study

NASA 

SlideShare Glossary

• Channel• Favorites• Featured• Follower• Following• Upload• Zip cast