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Social Networking for Real Estate Agents
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Agenda
• Intro• Social Networking and why you need to
incorporate it into your marketing• The key components of your Online Hub• Establishing a Presence on the top Social
Networks• Integrating your Hub with Social Networking• Tools to Make Social Networking Easier
Social Networking for Real Estate Agents
Social Networking and why you need to incorporate it into your
marketing
What is Social Networking?
According to Dictionary.com:Main Entry: social networking Part of Speech: nDefinition: the use of a
website to connect with people who share personal or professional interests, place of origin, education at a particular school, etc.Example: Classmates and MySpace are premier sites for social networking.Usage: computing
• 50% of all homebuyers are on social networking websites
• 79% of homebuyers aged 18 to 24 are on social networking sites
• 90% of homebuyers use the Internet as their main source of information
Statistics for Real Estate Agents
Do Your Prospects Use Social Networking ?
Why Use Social Media and Social Networking
Establish yourself as an expertBuild relationshipsBuild brand awarenessEnhance your networkConvert connections to prospectsConvert prospects to sales
Key Components of your Online Presence
• Website (Online Hub/Home)• Blog (Online Hub/Home)• Email List / Newsletter (Online Hub/Home)• Presence on Social Networks
Components of Your Online Presence
Your Website
Broadcasting content out & directing people back into your sales funnel
Your Blog
Broadcasting content out & directing people back into your sales funnel
Your Email List / Newsletter
Allows you to strengthen relationship and begin to market to your connection
Your Online Hub or Home
Your Website
Broadcasting content out & directing people back into your sales funnel
Your Online Hub or Home
Brands You Showcases your listings Showcases your qualifications and expertise Delivers a compelling select me as your agent message
Your Blog
Broadcasting content out & directing people back into your sales funnel
Your Online Hub or Home
Brands You Shares relevant Information Allows you to share your personality Share current event information for your farm area (making you an expert)
Your Email List /
Newsletter
Your Online Hub or Home
Allows you to communicate on a regular basis with prospects Promote your listings to your list Share information on other products or services your prospects may need
Top Social Networks to Start withwww.twitter.com
www.linkedIn.com
www.youtube.com
www.activerain.com
www.facebook.com
Create a Social Networking Presence
Build a Social Networking Presence
• Start with the top 4-5 networks• Use the same photograph on all sites• Use the same user id across all for branding• Link to your website and blog from profiles• Use the same logo or graphics
Top Social Networks to Start withwww.twitter.com
www.linkedIn.com
www.youtube.com
www.activerain.com
www.facebook.com
Keys to Social Networking
• Keep in mind it is not about selling• Have conversations with connections• Be transparent, be honest and add value to
the conversation• Actively listen for opportunities
• Facebook: An Extension of your Home• Twitter: Cocktail party• Linkedin, Trulia, ActiveRain: Business lunches• YouTube: Showing your personality
Your Social Networking Landscape
Integrating your Hub with Social Networking
Your Website
Broadcasting content out & directing people back into your sales funnel
Your Blog
Broadcasting content out & directing people back into your sales funnel
Your Email List / Newsletter
Allows you to strengthen relationship and begin to market to your connection
Social Networking and Your Hub
Your presence on Social Networking sites needs to point connections back to your Hub of your website, blog and mailing list
Share information from Hub
• Share your Blog with your Network• Share your Listings with your Network
However keep your mix to approximately 80% personal and information and only 20% promotional material
Integration
Blogs backed by WordPress allow for easy integration:
Automatically Tweet your new Blog PostsFeed Your Blog to your FaceBook Fan PageAllow visitors to Tweet your Blog PostsAllow visitors to follow you on Twitter from your siteAllow visitors to become a fan of your Facebook page
Converting Connections to Prospects
Connects with you on Social Network
Visits your web siteReads your blog
Provides email address
You now have a connection that has been converted to a prospect
Conversations Networking RelationshipBuilding
SALES
Online Hub /Home
WebsiteBlogEmail list
Additional Social Media and Web 2.0 properties to add
Make Social Networking Easier with Tools
Useful Tools
• Google Alerts (www.google.com/alerts)• Google Reader ( www.google.com/reader)• Hoot Suite (www.hootsuite)• FeedBurner (www.feedburner)• Social Oomph (www.socialoomph.com )
Q and A
