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A platform for conversation
http://www.flickr.com/photos/crystaljingsr/3915516040/in/set-72157622354789320/
http://www.flickr.com/photos/tierug/3154245590/in/set-72157611999817541/
Utilizes the Power of Weak Ties
http://www.flickr.com/photos/crystaljingsr/3915515536/in/set-72157622354789320/
Encourages group conversation
http://www.flickr.com/photos/eelssej_/524781662/
Organic and emergent
http://www.flickr.com/photos/crystaljingsr/3915513242/in/set-72157622354789320/
Just to put it all inperspective
http://www.flickr.com/photos/crystaljingsr/3915512820/in/set-72157622354789320/
2/3 of the GLOBAL population visits social networks
Source: Universal McCann Comparative Study on Social Media Trends, 2008
http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
Social Media Trends 2006-2008
2/3 of the GLOBAL population visits social networks
http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
(Nielsen Report, Global Faces and Networked Places, 2009)
Social networking continues to lead
http://www.flickr.com/photos/crystaljingsr/3915516172/in/set-72157622354789320/
… while other activities are stagnating
Social media adoption
(Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010)
Nonprofit social network benchmarks
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
Nonprofit social network activity
www.nonprofitsocialnetworksurvey.comUsing Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
Hyper Local Search
• Geo-based search
• Geo-based social networks
The Rise of Mobile
• Apps
• Usage
Convergence
• Apps that converge platforms
• Cross-platform use
And some thoughts about the future
(Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009
http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/
90% of people trust recommendations by people they know
(Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009
…and 70% of consumers trust recommendations of
consumers they don’t know
http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/
The potential of social media
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
The potential of social media
http://mashable.com/2009/03/26/social-media-nonprofit-study/
How social media power users talk about your nonprofit online
http://www.createthefuture.com/trend_of_the_week_2008.htmhttp://overthewire.typepad.com/my_weblog/2009/03/that-newsletter-is-so-1999-1.html
64% of engaged Americans want to keep up with nonprofits through social media
Growing preference forcommunication via social media
http://mashable.com/2009/03/26/social-media-nonprofit-study/
http://www.flickr.com/photos/crystaljingsr/3915513486/in/set-72157622354789320/
Social media is changing the nonprofit world
It’s not in your control any more…
http://www.flickr.com/photos/crystaljingsr/3915515628/in/set-72157622354789320/
Self-organizing
Two-way communication
Extends reach
Creates deep engagement
Reference: http://mashable.com/2009/05/22/non-profit-social-media/
Culture of sharing and collaboration
“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” – Rupert Murdoch
Social media is democratizing communications, making it all-to-all
instead of one-to-all
http://www.flickr.com/photos/9359358@N06/2402909122/
Take a look at your own goals
http://www.flickr.com/photos/crystaljingsr/3915512024/in/set-72157622354789320/
Select platforms
BloggingMicro
Blogging
Photo Sharing
Video Sharing
PodcastsWidgets
Social Networking
Chat Rooms
Message Boards
RSS Feeds
Source: Universal McCann Companies Study on Social Media Trends (March 2008)
ROI
Leading to tangible Tangible:converts to time and/or
(Money, customers, clients, volunteers, activities, etc)
Case studies
ONE Sermon Challenge: attract influencers, create a movement
HSUS LOL Seals: create a mailing list of known enthusiasts; Flickr campaign
Tweetsgiving 2009: online fundraising campaign
http://www.flickr.com/photos/crystaljingsr/3915515846/in/set-72157622354789320/
Clear ROI that supports goals in every case
Leverage your assetsgo where your people are, mailing list, online community, online influencers, brand evangelists, and stakeholders
Pre-seeding is keyinfluencers, activists, plan the viral spiral, have a mechanism to track influence
Framework for online fundraisinggreat cause/story, short time frame, online viral platform, realistic fundraising goals, recognize lead activists, ease of use
http://blog.hubspot.com/blog/tabid/6307/bid/5330/Lead-Nurturing-Lessons-from-the-eNonprofit-Benchmarks-Study.aspx
Identify key action takers and key influencers online
Giving Feels Great!(Twitter NPTechiesand NPO consultants to follow)
@amyrsward@JohnCarnell@JohnHaydon@HeidiKMassey@Sue_Anne@kanter@AlisonRapping@wonderwebby@mickeygomez
@HildyGottlieb@franswaa@rjleaman@engagejoe@farra@Nedra@JeffHurt@PamelaGrow@LeahJones