Upload
bobsibdu
View
5.272
Download
13
Embed Size (px)
DESCRIPTION
A presentation on what commercial and investment real estate pros should do when starting out in social networking and professional networking via the Internet
Citation preview
Social Networking for CRE: The BasicsMid Atlantic Real Estate Marketing Association – November 19, 2008
Taking the Temperature of the Room How many people here are involved in a social
network? Personal Professional?
Do you get a lot out of it?
What is Social Networking? Social networking is a phenomena defined by
linking people to each other in some way A social networking site allows you to identify your
contacts and establish a link between you and each of your contacts (clients, prospects, friends)
People have always social networked, but the Internet has opened new ways of doing it globally
Types of Social Networking
Remember that there is professional social networking, and there is personal social networking.
The two shouldn’t mix ... unless you want it to!!
“Places” to Social Network Personal
General – Facebook, MySpace, countless others Interest-based – Flickr, DailyMugshot, about a billion
others Professional
General – LinkedIn, Plaxo Industry-Specific – Sibdu, ActiveRain, i-Meet, CultureMob Demographic or other niche – BusinessWomenUnite.net
“Places” to Social Network Professional / Personal
Can be done ... but needs to be handled differently Best place to do this is Facebook
So ... ? (WIIFM) Use social networking to:
Find new prospects Strengthen relationships with current/past clients Gain referrals (top of mind) Network with allied professionals Network with out-of-town brokers/agents
So ... ? (WIIFM) Common theme? Social Networking = $$$ But ... it takes:
Time Patience A willingness to really work with and help people
TEAM – Together Everyone Achieves More
Social Networking – Business Use For maximum ROI, participation should be in a
community where interests are / can be shared Interaction with your network(s) – the big “key”
Your networks are just like buildings that need maintenance
Maintain them by communicating with them and supporting them
Social Networking – Business Use Build yourself up, by becoming an “expert” in the
minds of people with whom you network Your submitted blogs, articles, opinions, photos,
videos, multimedia, reviews, etc. Different networks have similar tools ... use all of them
You have to become a “rock star” to your audience Not only in putting out your voice, but responding to
people in your network as well
Social Networking – Business UseMedia today is no longer about “elites” [professional
media, marketing departments of companies] pumping out information and sales pitches while the masses listen in. The Internet is the dominant force in our culture today because it enables people to find and talk to others -- existing friends and new ones who share their interests -- and talk to brands that they care about ... YOU.
Recommendations Join networks!
But not just any networks – remember, maximize ROI For CRE and Business Brokerage, I recommend:
Sibdu (www.Sibdu.com) LinkedIn (www.LinkedIn.com)
Recommendations If you want to have a “personal / professional”
presence, I suggest Facebook (with caveats) Realize that you’re sharing personal information with
professional contacts My rule: Only let the people you’d invite to a party or
out for drinks at a Happy Hour .. and share only that kind of information in your personal / pro social networking presence
Recommendations If you want to have a personal presence, I suggest
Facebook as well This is probably the most “protected” sites from the
“unwashed public” Make sure you have control over your information
Who knows what will show up in a Google search?
What NOT To Do Join all kinds of different networks for business
Keep in mind ROI when deciding to join/not join, mainly from a time standpoint
You’ll start getting requests from people in your current networks to join new ones (see the above point)
Join MySpace solely for business purposes Exception: If you’re marketing to “retail” clients, particular
businesses or specific demographic groups that use MySpace
Tips for Successful Social Networking and Marketing Use social media and social networking as a way
to listen to your network of clients/customers You’ll learn what they want, gain invaluable market
intelligence, and be well equipped to improve your product or service -- or create new ones -- knowing exactly what the market wants.
Tips for Successful Social Networking and Marketing Treat your relationships with consumers as long-
term conversations Don’t just devise short-term programs that open up the
conversation for brief periods. Figure out how to become “friends” with your
customers. Friends talk to each other, over the long haul.
Tips for Successful Social Networking and Marketing Participate intelligently in the online social
community. Bad: Posting a press release about a new listing, etc. Good: Share pre-release news of an upcoming listing
and offer sneak details to selected enthusiasts within your online community, asking them to be reviewers and offer feedback.
Tips for Successful Social Networking and Marketing Bring clients (past, present) and prospects into
your inner circle Product planning meetings no longer are limited to the
ideas of your staff. Use social marketing techniques to identify core
enthusiasts, then tap their ideas.
Tips for Successful Social Networking and Marketing What do your clients, prospects and / or brand
enthusiasts care most about? That’s what you want to create interactive, participative
online communities around. The opportunity in social media/marketing is in serving
this passion.
Potential Social-Networking Strategy LinkedIn – general professional network Sibdu – network that’s specific to your industry Facebook – for personal or professional/personal MySpace – ONLY if you’re going after “retail”
clients
Learn how to use each effectively – tools, tools, tools!
What is Sibdu? (www.Sibdu.com) Professional / social networking for anyone in CRE
Business brokerage can easily use as well Think of it as Facebook meets Craigslist, but with
tools specific to CRE Local Groups Ability to form Public and Private Groups Associates
What is Sibdu? (www.Sibdu.com) For Brokers and others buying, selling and leasing
property, we have our Market Match tab Full listing support, including documents and video RFPs – let other real-estate pros know about the
properties you’re looking for Sibdu is there with you from the start to the end of
your deals
A Potential Use for Sibdu Build your own “network” of customers and allied
professionals, using Sibdu’s tools Create a Public Group Invite all of your prospects, clients, allied pros, etc. Get them networking and building their relationships Provide your own content – be their “expert”
Tribes by Seth Godin How to lead a “tribe” and build your business
A Second Use for Sibdu Set up an “intranet” for your company / group / ofc.
Make a Private Group Invite only people from your company / group / office Use all of its features
Share documents, intelligence Schedule meetings
Interested in a “Sibdu” or bringing social-media / Web 2.0 functions to your company’s Web site? We have solutions available Ask me after the presentation / Q&A