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Intimidate by tweeting or facebooking? Not anymore! Join the movement of social networking and explore how it can become a part of your business, organization or group. Definitely check out Eric Qualman and his video and book on Socialnomics an inspiration for this presentation.
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Social Networkin
g
"It's better to fail in social media than to do nothing. At least you
will learn something for the future.”
-Eric Qualman, Author Socialnomics
• Traci Harr◦ 1st year Graduate Student pursuing a Master’s in Public Affairs◦ Coordinator for the Columbia Tobacco Prevention Initiative (CTPI)
• Lucas Blount• 1st year Graduate Student pursuing a Master’s in Public Health• Graduate Assistant for the CTPI
Our grant is funded by the Missouri Foundation for Health and our Mission is: To create a comprehensive tobacco control initiative to prevent and reduce tobacco use among high school and college students in Columbia, Missouri
Disclaimer: We are not experts in social networking, but do use it in our daily lives
About Us
How many social networking sites is your program currently using?1. None2. One3. Two4. Three5. Four6. More than Four
Which social networking sites are you using?
1. None2. Facebook3. Facebook, Twitter4. Facebook, Twitter, YouTube5. Facebook, Twitter, YouTube, Blog
How important to you think social networking sites will be for the future of your program/business/company?
1. Not Important At All2. Not very Important3. Somewhat important4. Extremely Important
Social Media Revolution
Now… How important to you think social networking sites will be for the future of your program/business/company?
1. Not important at all2. Not very important3. Somewhat important4. Extremely important
Who is Using Social Networks?
Companies on Facebook Twitter
Budweiser(Canada): FP
AARP: FP 3M: FP Apple: FP Barnes & Noble: FP Toyota: FP Teach for America: G Coca-Cola: FP
SouthwestAir: 600 K AT&T: 15 K CNN: 2.7 M Starbucks: 300 K MSNBC (Rachael
Maddow): 1.2 M Hewlett Packard: 7 K Shaq: 2.2 M Ashton Kutcher: 3.5 M
Facebook◦ Groups, Fan pages, Applications, Events,
Advertising Coca-Cola’s Fan Page Teach for America
Twitter◦ Post “tweets” from your computer or phone◦ Power Twitter◦ TwittyTunes – Music◦ Twitzer – Longer posts◦ SHAQ
How Social Networking is Used
Facebook Twitter YouTube Blogger Slideshare Tumblr Texting Services
All of our sites our linked to:quit.missouri.edu
How the CTPI is using Social Networking
Advertising on FacebookTarget Audience
Estimate of Population
Location
Age
KeywordsEducation
Workplaces
Relationship StatusLanguages Connections
◦ Account Currency
◦ Campaign Name Ads in same campaign share
daily budget and schedule
◦ Daily Budget Max amount you’ll pay per
day
◦ Schedule When it runs
◦ Max Bid Can pay per click or per
impression
They provide you a suggested bid per click/impression based on what other advertisers are bidding for your demographic
They estimate the number of clicks/impression you will get per day based on your demographic and bid
Advertising of FacebookCampaigns and Pricing
Ex: I targeted Mizzou undergrads 18 and over, M/F, and had a target audience of
approximately 12,500
My cost per click was 61cents with an estimated 80 clicks per day
My cost per 1000 impression was 28 cents with an estimated 23,000 impression per
day
Advertising Example
Plethora of Social Networks
Costs and Benefits: The Ethical Dilemma of Social Networks
Costs:◦As a professional
what I am liable for?
◦How can we monitor content?
◦Does it violate freedom of speech to restrict student content?
Benefits:◦FREE!
◦Easily accessible
◦High exposure
◦Great way to create a network
Four students create a “group” which badmouths a university Teaching
Assistant.
University officials expel the “officers” of the group from the class and issue disciplinary reprimands.
Case Study:Syracuse University
Underage female student attends keg party and is photographed drinking by friends.
Student leaves party intoxicated and hits and kills a walking student.
Pictures are posted online at myspace.com and facebook.com. Police use information
to determine behavior and party attendance.
Online information is later used to corroborate evidence and file charges
Case Study:Iowa State University
Other Cases
21st Birthday Party Invitations
Intoxicated in Public
Underage at a local Bar
Engaging in risky behaviors
Defacing, making false accusations or statements, bullying
Suggestions for Healthy Habits
Find a university employee responsible for monitoring networks
Set a protocol for content management
For a resource, check the Chronicle for Higher Education
Design pages and profiles with professional development in mind
Don’t be afraid, join today!
Will you go home and join a social network?
1 2
0%0%
1. Yes2. No
Which social network are you most excited to join?
1 2 3 4 5 6 7
0% 0% 0% 0%0%0%0%
1. Facebook2. Twitter3. YouTube4. Blogger5. SlideShare6. Tumblr7. Other
How can social networking help you at your University / Job?
1 2 3 4
0% 0%0%0%
1. Advertising2. Recruitment3. Event Promotion4. All of the Above
Questions?Contact [email protected]