Social Media & Your Career

A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector

“

Introductions

Holly FawcettDigital Marketing ManagerSocial Talent

@HollyFawcett

linkedin.com/in/hollyfawcett

What are recruiters looking

for?• The Basics• The Nice-to-haves• The Extra-Specials

How do you use your digital

footprint?

• The Digital CV• Selling yourself• Target Audience

• LinkedIn profile

• Twitter account

Your LinkedIn profile

needs to be 100%

complete

A Complete LinkedIn Profile

A professional photo

A Complete LinkedIn Profile

A professional photo (where you look professional, not taken by a professional)

A Complete LinkedIn Profile

A professional photo (where you look professional, not taken by a professional)

A Complete LinkedIn Profile

A professional photo (where you look professional, not taken by a professional)

(NOT your wedding

day minus bride’s face)

Headline

This is the piece of text that

accompanies your name

everywhere you post comments

on LinkedIn

Headline

This is the piece of text that

accompanies your name

everywhere you post comments

on LinkedIn

Make it call out to potential employers, clients and customers

Summary

An introduction to your profile, demonstrating your skills and

experience

Summary

An introduction to your profile, demonstrating your skills and

experience

You can add images and links to videos to your LinkedIn Profile

DID YOU KNOW?

Professional experience

Where you have little professional experience, include what you can – voluntary work or unpaid work experience

Professional experience

Where you have little professional experience, include what you can – voluntary work or unpaid work experience

Where you have a lot of work experience, don’t leave it out.

Professional experience

Where you have little professional experience, include what you can – voluntary work or unpaid work experience

Where you have a lot of work experience, don’t leave it out.

Expand on your relevant work experience in an area you want to progress in.

Professional experience

Where you have little professional experience, include what you can – voluntary work or unpaid work experience

Where you have a lot of work experience, don’t leave it out.

Expand on your relevant work experience in an area you want to progress in.

State clearly in your summary that you want to be in this area

Education

Make your educational

background count – include grades

(where appropriate), use course modules

for keywords

Skills & Expertise

Tell LinkedIn what your skills and

areas of expertise are, and it will

ask your connections to endorse you for

those skills.

Minimum of 50 connections

Minimum of 50 connections

It’s not what you know,

it’s who you know

Minimum of 50 connections

It’s not what you know,

it’s who you know

Connect to EVERYONE you knowCollege friends, lecturers, colleagues, friends, neighbours, past colleagues, industry leaders, potential colleagues…

available from inmaps.linkedinlabs.com

Visualise your LinkedIn

Network – where are your

network’s strengths and weaknesses?

#failwhale

Not on Twitter

?

Be real on Twitter

Is this you?

Have an

avatar

Have an

avatar

Have a Bio

Have an

avatar

Have a Bio

Location & link

Have an

avatar

Have a Bio

Location & link

Follow people you like

Have an

avatar

Have a Bio

Location & link

Follow people you like

Tweet good stuff

Have an

avatar

Have a Bio

Location & link

Follow people you like

Tweet good stuff

People will

naturally follow

you

The Nice-to-Have’s

When the race is neck and neck:

Go another step further on LinkedIn

Going further on LinkedIn

Actively participate in LinkedIn Groups

Going further on LinkedIn

Actively participate in LinkedIn Groups

Start discussions, and comment on discussions started by others

Going further on LinkedIn

Actively participate in LinkedIn Groups

Start discussions, and comment on discussions started by others

Share content that's worth sharing - become a valuable resource for your network

Always be Networking

Make sure your efforts are paying off - measure how many people are viewing your profile and your updates

Customise your LinkedIn URL so it's easy for others to find you

linkedin.com/in/hollyfawcett

-vs-

linkedin.com/pub/holly-fawcett-728ba

Always be Networking

Turn up at networking and

industry events – it’s the best way to really network in

this business

The “Something

Specials”

Having a real digital presence

These guys are not just *on* these networks (LinkedIn, Twitter, Facebook - in public - and Google+), but are ACTIVE on these.

When I’m looking for a content marketer, a

Google+ profile is a must. It tells me they know what they’re doing.

Being on Google+ and a

registered author does

wonders for your SEO when you

are writing content

When I’m looking for a content marketer, a

Google+ profile is a must. It tells me they know what they’re doing.

Produce your own great content

Produce your own great content

Produce your own great content

Produce your own great content

The Digital CV

Realise that whatever you put online is there forever: Don't be an idiot online, Don't lie online, Refrain from using your Twitter or Facebook to login and

comment on controversial topics on online newspapers etc.

The Digital CV

Realise that whatever you put online is there forever: Don't be an idiot online, Don't lie online, Refrain from using your Twitter or Facebook to login and

comment on controversial topics on online newspapers etc.

Sell yourself like you'd sell a brand

Sell yourself like you'd sell a brand When marketers are looking for other great marketers,

they are looking to be sold hook line and sinker with your pitch - because if you can sell yourself that well, you can sell a brand to a target audience.

Sell yourself like you'd sell a brand When marketers are looking for other great marketers,

they are looking to be sold hook line and sinker with your pitch - because if you can sell yourself that well, you can sell a brand to a target audience.

Sell yourself like you'd sell a brand When marketers are looking for other great marketers,

they are looking to be sold hook line and sinker with your pitch - because if you can sell yourself that well, you can sell a brand to a target audience.

Remember the FAB's - relate each of the

FEATURES of your education and professional

experience and expertise, phrase

them as BENEFITS

Targeting your Audience

Targeting your Audience Don't go for everyone, because one size fits none.

Targeting your Audience Don't go for everyone, because one size fits none.

Refine your target market, and aim to sell your skills, expertise and potential

Don’t forget to connect on

LinkedIn – if I can help introduce you to recruiters in my network, ask me!

bit.ly/inviteholly

Don’t forget to connect on

LinkedIn – if I can help introduce you to recruiters in my network, ask me!

bit.ly/inviteholly

Questions?