Social Media...what?Getting the most from Facebook, Twitter, and LinkedIn (plus some other cool stuff)

ByBethany Deines

Director of Annual GiftsThe Children’s Medical Center of Dayton

Overwhelmed?

Let’s start with some basics

Why use social media?

Reach target audience(s)

Build supporters/constituents; connects people

Two-way interactive communication

Tell your story; educate

Fundraise

Advocacy

Builds a brand

Things to RememberSocial networking is a conversation. Listen. Interact.

Be authentic. Be open. Be honest.

Social media keeps people informed. People follow you so they can learn about you and your organization. Be informative.

It’s all public. Don’t share anything you wouldn’t want someone to know or repost. Be smart.

Facebook is a social utility that helps people communicate more efficiently with their friends, family and co-worker (Facebook)

400 million users - 50% log-in daily

60 million status updates every day

5 billion pieces of content shared weekly

3 billion photos uploaded each month

Control privacy settings for personal pages

Use pages for organizations; configure settings to allow for participation

Use organization’s logo as Page picture; keep consistent with other social media outlets

Select a vanity URL - www.facebook.com/username

Ask questions to spark activity

Limit status updates to one or two per day

Check your Insights page

Best Practices

Add Fan Box Widget to your website or blog - http://wiki.developers.facebook.com/index.php/Like_Box

Add a Twitter & YouTube Tab to your page- http://www.involver.com/pages/gallery.html#

Incorporate your Facebook Fan page into your e-newsletter

Invite staff, board members and volunteers to “like” your page and add comments

Keep learning. Great resource for webinars: Diosa Communications

Best Practices

Twitter asks “What’s happening?” and then makes the answer spread around the world immediately

140 character limit

55 million tweets are sent per day

Twitter’s search engine receives 600 million queries per day

Post relevant content - be a knowledge expert

Listen and be ready to respond to comments, offer service or thank people

Good karma - Reply and Retweet (RT)

Don’t just tweet your own content - Twitter is a news source

Follow back - have two-sided conversations

Don’t spam. Don’t auto-respond. Be REAL!

Use a Twitter management tool like HootSuite

Best Practices

Connecting the world’s professionals to make them more productive and successful

70 million users in 200 countries

A new member joins every second

Frequently used resource for employee searches

Personalize your URL; link in your email signature

Have a content-rich profile; use key words

Provide unsolicited recommendations for friends, colleagues, donors, board members, volunteers

Add a photo to your profile

Post status updates regularly

Join industry groups

Add applications (Slideshare, blog links, reading list)

Best Practices

Other social media tools

Video sharing

Photo sharing

Online, editable encyclopedia

Video calls

PowerPoint sharing

Other social media tools

Document sharing for online collaboration

Online meeting scheduler, polling

Free blogging systems

Video production

Social bookmarking

Other things to check out