Social  Media  Trends  on  Caribbean  Business  

Avaya  Evolu7ons  2012  Kingston,  Jamaica  

What  is  social  media?  

Facebook  is  the  most    popular  plaCorm  in  the  region  

How  are  Caribbean  businesses  embracing  social  media?  

Marke7ng  and  promo7on    

Customer  care  and  feedback  

Informa7on  dissemina7on  

Discussion  forum  

Some  observa7ons…  

S7ll  a  number  of  business  not  engaging  

in  social  media  

No  coherent  business  strategy    using  social  media  

Social  networks  have  become    the  new  tech  support  knowledgebase  

What  are  we  likely  to  see  in  the  future?  

A  greater  emphasis    on  devising  and    implemen7ng    social  media    strategies      

Greater  awareness  of  value  &    impact  of  social  media  on  business  

A  re-­‐think  of  social  media    policies  in  the  workplace  

To  wrap  up…  

 Thank  you!  

Michele  Marius  Blog:    ict-­‐pulse.com  FB:  facebook.com/ICTPulse  Twi@er:  @ictpulse  

Image  credits  •  Social  media  landscape  2012  image:  fredcavazza  /  Flickr,  h@p://www.flickr.com/photos/fredcavazza/  •  Search  concept  image:  jscreaMonzs  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1152  •  Big  sale  image:  Stuart  Miles  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2664    •  Call  centre  staff  image:  David  CasMllo  Dominici  /  FreeDigitalPhoto.net,  

h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=3062      •  News  media  image:  renjith  krishnan  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=721    •  Chairs  circle  image:  Idea  go  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=809      •  Binocular  image:  Ntwowe  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2043    •  Internet  MarkeMng  Confusion  Meter  image:  Stuart  Miles  /  FreeDigitalPhoto.net,  

h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2664    •  Businessman  Standing  On  Puzzle  image:  nokhoog_buchachon  /  FreeDigitalPhoto.net,  

h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2804      •  QuesMon  PC  image:  Danilo  RizzuM  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=851      •  Arrow  graph  image:  Master  isolated  images  /  FreeDigitalPhoto.net,  

h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1962      •  Hand  and  strategy  bu@ons  image:  tungphoto  /  FreeDigitalPhoto.net,  

h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1708  •  Missing  piece  is  finance  image:  nokhoog_buchachon  /  FreeDigitalPhoto.net,  

h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2804    •  Social  icon  collage  image:  NonProfit  Quarterly,  

h@p://www.nonprofitquarterly.org/policysocial-­‐context/10291-­‐tweet-­‐freely-­‐your-­‐social-­‐media-­‐policy-­‐and-­‐you.html    •  Gif  Box  With  Silver  Ribbon  image:  Master  isolated  images  /  FreeDigitalPhoto.net,  

h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1962