Wednesday, 18 January 12

Centre For Collaboration & Partnership, University Of Brighton December 20-21, 2011

Workshop: LinkedIn for BusinessA focused look at LinkedIn

Wednesday, 18 January 12

Workshop: LinkedIn for Business

Hands-on session

★ interface★ conventions★ profile★ audience

Wednesday, 18 January 12

Workshop: LinkedIn for Business

Hands-on

By 11.45 you will...

★ be comfortable with the LinkedIn interface★ understand the range of uses★ understand how options, personalisation & privacy settings affect online presence★ be aware of groups & marketing opportunities

Wednesday, 18 January 12

But first... watch this...

Wednesday, 18 January 12

http://www.youtube.com/watch?v=IzT3JVUGUzM

So let’s go to LinkedIn and log-in...www.LinkedIn.com

Wednesday, 18 January 12

Interface

Wednesday, 18 January 12

✓I am comfortable with the LinkedIn interface

Workshop: LinkedIn for Business

Conventions

Wednesday, 18 January 12

✓I understand the conventions used and how they differ to Twitter

Workshop: LinkedIn for Business

Conventions

Connections & Invites

(not followers)

Wednesday, 18 January 12

✓I understand the conventions used and how they differ to Twitter

Workshop: LinkedIn for Business

Conventions

Connections & Invites

(not followers)

Experts & Answers

Wednesday, 18 January 12

✓I understand the conventions used and how they differ to Twitter

Workshop: LinkedIn for Business

Conventions

Connections & Invites

(not followers)

Experts & Answers

Groups, not lists

Wednesday, 18 January 12

✓I understand the conventions used and how they differ to Twitter

Workshop: LinkedIn for Business

Conventions

Connections & Invites

(not followers)

Experts & Answers

Groups, not lists

Wednesday, 18 January 12

✓I understand the conventions used and how they differ to Twitter

Workshop: LinkedIn for Business

Conventions

Connections & Invites

(not followers)

Experts & Answers

Groups, not lists

Wednesday, 18 January 12

✓I understand the conventions used and how they differ to Twitter

Workshop: LinkedIn for Business

Profile

Wednesday, 18 January 12

✓I understand how options, personalisation & privacy settings affect online presence

Workshop: LinkedIn for Business

Profile

Wednesday, 18 January 12

✓I understand how options, personalisation & privacy settings affect online presence

Workshop: LinkedIn for Business

Profile

Wednesday, 18 January 12

✓I understand how options, personalisation & privacy settings affect online presence

Workshop: LinkedIn for Business

Profile

Wednesday, 18 January 12

✓I understand how options, personalisation & privacy settings affect online presence

Workshop: LinkedIn for Business

Profile

Wednesday, 18 January 12

✓I understand how options, personalisation & privacy settings affect online presence

Workshop: LinkedIn for Business

Profile

Wednesday, 18 January 12

✓I understand how options, personalisation & privacy settings affect online presence

Workshop: LinkedIn for Business

Profile

Wednesday, 18 January 12

✓I understand how options, personalisation & privacy settings affect online presence

Workshop: LinkedIn for Business

Profile Boosting

Wednesday, 18 January 12

EXERCISE: Follow the BootCamp training to make sure your profile is complete and doing the best job it can of promoting you, your work and the work of the Centre

Workshop: LinkedIn for Business

Profile Boosting

Wednesday, 18 January 12

EXERCISE: Follow the BootCamp training to make sure your profile is complete and doing the best job it can of promoting you, your work and the work of the Centre

Workshop: LinkedIn for Business

Profile Boosting

Wednesday, 18 January 12

EXERCISE: Follow the BootCamp training to make sure your profile is complete and doing the best job it can of promoting you, your work and the work of the Centre

Workshop: LinkedIn for Business

Profile Boosting

Wednesday, 18 January 12

EXERCISE: Follow the BootCamp training to make sure your profile is complete and doing the best job it can of promoting you, your work and the work of the Centre

Workshop: LinkedIn for Business

Profile Boosting

Wednesday, 18 January 12

EXERCISE: Follow the BootCamp training to make sure your profile is complete and doing the best job it can of promoting you, your work and the work of the Centre

Workshop: LinkedIn for Business

Audience

Wednesday, 18 January 12

Workshop: LinkedIn for Business

Audience

★ 77% are 25+

Wednesday, 18 January 12

Workshop: LinkedIn for Business

Audience

★ 77% are 25+★ 135m members

Wednesday, 18 January 12

Workshop: LinkedIn for Business

Audience

★ 77% are 25+★ 135m members★ Work-focused, not about friends...

Wednesday, 18 January 12

Workshop: LinkedIn for Business

Audience

★ 77% are 25+★ 135m members★ Work-focused, not about friends... ★ ...or pictures of cats

Wednesday, 18 January 12

Workshop: LinkedIn for Business

Audience

★ 77% are 25+★ 135m members★ Work-focused, not about friends... ★ ...or pictures of cats★ A place to show expertise

Wednesday, 18 January 12

Workshop: LinkedIn for Business

Audience

Wednesday, 18 January 12

Workshop: LinkedIn for Business

Wrap-up

So... do you feel you...

★ are comfortable with the LinkedIn interface?★ understand the conventions used?★ understand how personalisation & privacy settings affect online presence?

Wednesday, 18 January 12