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SAI16 september 2011
vrijdag 16 september 11
Bert Van Wassenhove
Managing Partner at Heaven Can Wait
Digital Marketing & Communication professional
Founder Spreadid, Chief Biker at Mototravel.be
Twitter: @iBert
vrijdag 16 september 11
How can you measure your social media activities?
vrijdag 16 september 11
3-step model
Listen
Engage
Act
vrijdag 16 september 11
Why Listen/Measure?
vrijdag 16 september 11
Danger = Alert the tribevrijdag 16 september 11
Two EyesTwo Ears
Two NostrilsONE MOUTH
vrijdag 16 september 11
How to Listen?
vrijdag 16 september 11
Do some searching
Determine where conversations are happening
Make sure you cover all relevant channels
Learn the language
Meet the influencers
Move to real-time monitoring
vrijdag 16 september 11
Tools
vrijdag 16 september 11
The Market
Monitor Manage PresenceLaunch
Conversation
vrijdag 16 september 11
Listening Tools
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Post-facts search and analyse what happened.
•Google: the best search engine (also real-time)•Topsy: add limited analytics•Social Mention: adds more interpretation, but
often gets it wrong
vrijdag 16 september 11
The Market
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Post-facts search and analyse what happened.
•Google: the best search engine (also real-time)•Topsy: add limited analytics•Social Mention: adds more interpretation, but
often gets it wrong
vrijdag 16 september 11
Listening Tools
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Pro-active monitoring of conversation:
•Google Alerts: Sends messages when new search results are found.•Advanced tools: Engagor (Belgian startup
•query building•interpretation of sentiment•trends•etc.
vrijdag 16 september 11
The Market
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Pro-active monitoring of conversation:
•Google Alerts: Sends messages when new search results are found.•Trackur: Free simple tracking (save searches)•Advanced tools: Add intelligence such as query
building, interpretation of sentiment, trends, etc.
vrijdag 16 september 11
Listening Tools
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Pro-active monitoring of conversation:
•Google Alerts: Sends messages when new search results are found.•Trackur: Free simple tracking (save searches)•Advanced tools: Add intelligence such as query
building, interpretation of sentiment, trends, etc.
vrijdag 16 september 11
Listening Tools
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Analyze the influence of social on your presence
•Google Analytics: Origin of traffic, popular content in social, ...•Postrank: How your content is spread online.•Strutta: Organize contests and track social
success
vrijdag 16 september 11
Listening Tools
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Keep an eye on your social media performance
•Swix: A social media dashboard•Klout, Peerindex, : Your position in social media
(use as KPI)
vrijdag 16 september 11
The Market
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Keep an eye on your social meadia performance
•Swix: A social media dashboard•Klout, Peerindex, : Your position in social media
(use as KPI)
vrijdag 16 september 11
More tools ...
Monitor Manage PresenceLaunch
Conversation
Search:
GoogleTopsy
Social MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
SpredfastHootsuiteTweetdeck
SeesmicSpout social
Strongmail
Spreadid...
Monitoring:
Google alertsTrackur
AttentioEngagor
Viral HeatRadian6Hubspot
vrijdag 16 september 11
More tools ...
Monitor Manage PresenceLaunch
Conversation
Search:
GoogleTopsy
Social MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
SpredfastHootsuiteTweetdeck
SeesmicSpout social
Strongmail
Spreadid...
Monitoring:
Google alertsTrackur
AttentioEngagor
Viral HeatRadian6Hubspot
Extend your reach
• Spreadid: Stimulate online conversation by mailing your fanbase with news
vrijdag 16 september 11
More tools ...
Monitor Manage PresenceLaunch
Conversation
Search:
GoogleTopsy
Social MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
SpredfastHootsuiteTweetdeck
SeesmicSpout social
Strongmail
Spreadid...
Monitoring:
Google alertsTrackur
AttentioEngagor
Viral HeatRadian6Hubspot
Extend your reach
• Spreadid: Stimulate online conversation by mailing your fanbase with news
vrijdag 16 september 11
More tools ...
Monitor Manage PresenceLaunch
Conversation
Search:
GoogleTopsy
Social MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
SpredfastHootsuiteTweetdeck
SeesmicSpout social
IFTT
Strongmail
Spreadid...
Monitoring:
Google alertsTrackur
AttentioEngagor
Viral HeatRadian6Hubspot
•Manage your presence and activity
• Spredfast: ...•HootSuite: Multiple accounts, multiple
channels and multiple users + analytics•Tweetdeck: Best “live” dashboard
vrijdag 16 september 11
More tools ...
Monitor Manage PresenceLaunch
Conversation
Search:
GoogleTopsy
Social MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
SpredfastHootsuiteTweetdeck
SeesmicSpout social
Strongmail
Spreadid...
Monitoring:
Google alertsTrackur
AttentioEngagor
Viral HeatRadian6Hubspot
•Manage your presence and activity
• Spredfast: ...•HootSuite: Multiple accounts, multiple
channels and multiple users + analytics•Tweetdeck: Best “live” dashboard
vrijdag 16 september 11
More tools ...
Monitor Manage PresenceLaunch
Conversation
Search:
GoogleTopsy
Social MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
SpredfastHootsuiteTweetdeck
SeesmicSpout social
Strongmail
Spreadid...
Monitoring:
Google alertsTrackur
AttentioEngagor
Viral HeatRadian6Hubspot
•Manage your presence and activity
• Spredfast: ...•HootSuite: Multiple accounts, multiple
channels and multiple users + analytics•Tweetdeck: Best “live” dashboard
vrijdag 16 september 11
Free INVENTORY toolhttp://inventory.spreadid.com
vrijdag 16 september 11
to me ...Bert Van Wassenhove • +32 497 52 74 01 • [email protected] • twitter @ibert
vrijdag 16 september 11