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Step up to Saxion.
Social Media 2011 #TLIP2Welcome!
Step up to Saxion.
Key take-aways
1. Social Media are changing the world.
2. Social Media are free, but have a price.
3. Social Media offer huge possibilities for the Tourism industry.
4. Social Media need a strategy.
Step up to Saxion.
WHAT?WHY?HOW?
Step up to Saxion.
“The times they are a’ changing”
WH
AT?
Step up to Saxion.WH
AT?
Step up to Saxion.
Leaving ‘decade of information’
WH
AT?
Step up to Saxion.
Entering ‘decade of people’
WH
AT?
Step up to Saxion.
What is Social Media?
WH
AT?
“The democratization of information,
transforming people from content readers
into publishers. It is the shift from a
broadcast mechanism, one-to many, to a many-to-many model, rooted in
conversations between authors, people,
and peers.”- Brian Solis
Step up to Saxion.WH
AT?
Step up to Saxion.
WHAT?WHY?HOW?
Step up to Saxion.
Social Media & Change
“Tell me and I'll forget;
show me and I may remember;
involve me and I'll understand.”
- Chinese Proverb
WH
Y?
Step up to Saxion.
Social Media & Change
How does Social Media change…• …Media?• …Organizational structures?• …Real life relationships?• …Copyrights?• …You?
WH
Y?
Step up to Saxion.
Social Media & Organizations
Are you ok with customers…• …sharing copyrighted content?• …posting bad reviews online?• …giving feedback?
WH
Y?
Step up to Saxion.
Social Media & You
How does Social Media influence…• …Your relationships?• …Your network?• …Your sphere of influence?• …You?
WH
Y?
Step up to Saxion.
WHAT?WHY?HOW?
Step up to Saxion.
Social Media gone wrong
HO
W?
Step up to Saxion.
Successful Strategy
How can you make Social Media part of your strategy?• Learn• Listen• Engage• Measure
HO
W?
Step up to Saxion.HO
W?
Step up to Saxion.
Social Media Tools
How can you use these tools?• Social Networks (Facebook,
Twitter)• Peer recommendations (Yelp,
Tripadviser)• Location Based Services
(Foursquare, Bedo.cn, Jiepang)
HO
W?
Step up to Saxion.
Thank you!Check #TLIP2 on Twitter!
