Social Media for Business
Better Understand Social Media for Communication, Engagement and
Sales.
Blog@PhilOakleyfrom@OutserveWeb
Philip Oakley
Outserve
Limitedhttp://uk.linkedin.com/in/philoakleyhttp://outserveweb.comhttp://facebook.com/outservewebhttp://twitter.com/outserveweb
What we do?
Outserve provides consultancy to help businesses get the most
from technology and the web.
So you think you want a Social Media Strategy?
Relationships
Listening
What
How
Why
What
Social Networking Definition
Social networking is the practice of expanding the number of
one's business and/or social contacts by making connections through
individuals.
What is Social Media?
media for social interaction, using highly accessible and
scalable publishing techniques.
http://en.wikipedia.org/wiki/Social_media
VIDEO
Micro-blogging
Blogs
Photos
Networking
Bookmarking
17th February 2010
Documents
Slides
Location
Hyperlocal
Local
Regional
National
Global
Universe
Facebook Active Users Today (24/5/11):
669,730,880
Half of Facebook users login everyday
World Population
World Population with Internet
World Population with Internet
UK Population with Internet
Fastest Growing Facebook group is women over 55.
FacebookSocial Graph
Why
Sales & Marketing
%
Promotion
Marketing
Content (!) and Design are Important
Interaction/Feedback
Superhuman Strengths
COMMUNICATION
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service/Support
Brand/Reputation Management
Brand/Reputation Management
Brand/Reputation Management
Brand/Aawerness/Reputation
Collaboration&Building Teams
How
Strategy/Plan
Goals
Analytics
Tools
Social Media Dashboards- Hootsuite, Tweetdeck
Smart Phones
Automation* Tweet adder
Google Search/ Google alerts/Google Trends
Read/Write blogs
Commercial - Buzz Logic/Radion6
Analytics (Facebook, Linkedin, Google)
How often?
EVERYDAY
Integrated Online
Integrated Online
Link Social Media Content together
Integrated offline
Integrated offline
Integrated Offline
Brand Protection
Brand Protection
Brand Protection
Devices
7 tips for
Invest in your profile
Recommend People
Ask for Recommendations
Join Groups (UKITA)
Ask and Answer questions
Don't link for the sake of it
Link to me - www.linkedin.com/in/philoakley
7 tips for
Use a Twitter Client (Tweetdeck)
Use Twitter Search/Google Realtime search
Follow People
Engage (otherwise don't bother)
Publicise but mix with other content
Link to your blog/site
Think of ways to use (internal/mobile/text)
7 tips for
Don't add friends for Business
Use Business & Fan Pages
Link Content (Twitter, Youtube, Blog posts)
Join or create a Group
Use Facebook events
Facebook applications - Slideshare
Advertise on Facebook
Thank You
Philip OakleyTechnology ConsultantOutserve
Ltdwww.outserveweb.com
www.outserveweb.com/blogwww.twitter.com/philoakleywww.twitter.com/OutserveWebwww.linkedin.com/in/philoakleywww.facebook.com/OutserveWeb
Blog
What we do?
Outserve provides consultancy to help businesses get the most
from technology and the web.
28th April 2010
[email protected]
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28th April 2010
[email protected]
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17th February 2010
[email protected]
17th February 2010
[email protected]
