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Social media & Sustainability
#HECParis
Photo source: Flickr.com – Here’s looking at youhttp://www.flickr.com/photos/aunto
The Network Effect
And many morecountries….
Source: Masmi Research - http://bit.ly/xU3EIx
Social capital & citizen journalism….
Source: http://www.bbc.co.uk/news/business-11450923
A shift in the balance of power
Corporations & Governments
CitizensConsumersActivists
What’s changed?
Source: Adapted from Neil Perkin ‘What’s Next in Media’
Traditional Media
Brands/service createthe content
Brands/servicecontrol everything
“We publish you listen”(all push)
Single read ©right
Repeat same message
Focused on the brand/service
Social Media
Content created by consumer/or co-created
Consumer controls
Part of the conversation (push and pull)
Add/modify/some rights reserved(notion of Creative Commons)
Adapt/improve the message/beta
Focused on the consumer
Social media & the circle of trust
Source: Faris Yakob http://tinyurl.com/c8c256
WiserEarth.org – Social network for sustainability
Automatically Tweeted
Automatically Indexed by Google
Pushed out viaRSS Feeds
Your event, org solution
or resource
Your event, org solution
or resource
Auto-Publish on partner site accessed by 250,000 people
Inside WiserEarth and Outside
Sharing knowledge & creating visibility for sustainable development work
Spread Virally via Friend Feed
Push Email Recommendations to
our 60,000+ members
Available to add to 3,000 Online Groups
WiserEarth Search (over 2 million / year)
Collective intelligence & a shift in balance of power
Launched 2001CrowdsourcedFree
Closed 2009Classic business model $
Crowdsourced, open source, crisis mapping
…1000s of sustainability-related, social media initiatives
We need to scale global solutions fast
http://alexscolloquiumjournal.blogspot.com/2009/10/ecological-footprint.html
…unleashing solutions for a sustainable world
EVERYBODY NEEDS TO WORK WITH EVERYBODY!
Empoweredcitizens, consumers & activists
CollectiveIntelligence
Collaboration& sharing
NETWORKEFFECT
One thing you could change in the world?
Access to basic public services Treat others as you, yourself want to be
treated
Destruction of resources
Living conditionsof the poorest
Short-sightedness
No more greed
No more poverty
Inequality
Educating people inbusiness, human sciences, art and
science
Awareness about the pollution
Social entrepreneurship in developing countries Ethnical mixity and social mixity
Increase collaboration between people
www.WiserEarth.org
Social media
One thing WE could change in the world?
www.WiserEarth.org
Social media & sustainability
List of a few resourcesThe Networked Nonprofit: Beth Kanter & Allison Fine (2010)
Wikinomics: How mass collaboration changes everything - Don Tapscott & Anthony Williams: Wikinomics (2006) &
MacroWikinomics (2010)Here Comes Everybody: The power of organizing without
organizations - Clay Shirky (2008)The Social Pulpit – Barack Obama’s social media toolkit
Designing for the Social Web – Joshua Porter (2008)The Packard Foundation: “Working Wikily” report
a few blogs & websites
Beth’s Blog: www.bethkanter.orgMashable: mashable.com
GreenBiz: www.greenbiz.comTreehugger: www.treehugger.com
Contact me: www.wiserearth.org/user/camilla
Twitter: CamillaWiser