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The 4 Steps for Social Media Success
David Liem Lead Consultant, Social [email protected]
Edition
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About Happy Marketer?
• Headquartered in Singapore• Provides Strategic Consulting and
Training Services• Focused on bringing market leading
thought leadership in Social Media Marketing to APAC
• Trained over 1500 professionals in less than 2 years
• Yahoo & Google Certified Partners
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We all know social media is
BIG
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Social network users>1billion
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750Million People on
Earth is on
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2.9Billion hours
watching a month
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1.6Million messages get sent a day on
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2+Billion mobile phone subscribers in Asia
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42%Had a conversation with a brand via social network
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Yes, we all know we have to be on
social media...
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But how do we
DO IT??
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The 4 Steps to Social Media
Success
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The 4 Steps to Social Media Success
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Attract
1. Advertising2. In-Store Promotion 3. Viral / Word of Mouth
Goal: Grow your community.
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In-Store Promotion
• Tags on TV, posters, brochures, website, events
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Advertise
• Sponsored Ads on Google, Facebook, Twitter, Yahoo!
• Email database
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Viral / Word of Mouth
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Make it attractive to join
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Attract
1. Constant Content2. Community3. Customer Service
Goal: Increase participation
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Create Constant Content
1. Short videos2. Infographics3. Articles
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Care for your Community
• Provide educational material
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Read & Contribute to Reviews
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Share community gen. content
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Blogger Activation
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Lot’s of free stuff!
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‘How it’s made’ videos
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Customer Service
• Learn how to answers questions, complains.
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Attract
1. Contests2. Coupons 3. Cell Phones
Goal: Influence perception, store visits and purchases
Jointly organised by Happy Marketer & The Retail Academy of Singapore
What level of engagement is appropriate?
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Coupons
• Exclusive discounts just for followers
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Photo Contests
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Game/Activity
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Activity: Social Shopping
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Collaborations
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Cell Phones
• Near Field Communication (NFC), QR Codes
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Attract
1. Size of Community2. Quality Conversations 3. Revenue Generated
Goal: Utilize metrics to make better business decisions
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Size of Active Community
• The number of Facebook fans, Twitter followers
• Blog posts, comments• The number of pictures, videos, article views
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Quality of Conversations
• Did you learn anything from your customers? Did they learn anything about you?
• Reviews?
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Revenue Generated
• Sales from events, contests, and products promoted through social media
• Reduction in marketing expenses• Set the right expectation about revenue
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The 4 Steps to Social Media Success
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The 4 Steps to Social Media Success
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Downloadbit.ly/bit.ly/incos2011
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Recommendations for the next 4 weeks
1. Internal check of existing social media accounts
2. Competitor analysis on social media
3. Assign an internal evangelist
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Thanks!
Email: [email protected]: HappyMarketer.comTwitter : @hmarketerFacebook: Facebook.com/HappyMarketer
bit.ly/incos2011
