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Here is a presentation I gave as a guest lecturer for Stanford Universities Social-E ASB (Alternative Spring Break) class. It starts with a high level overview of social media and email marketing and gets into specific tactics as the slides progress.
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@Stanford Social-E ASB
1/18/2010
Why am I talking?
Social Media Strategist• 100k+ UStream• 45+ Countries Worldwide• 11.8m Social Media
Impressions• 30+ Volunteers • www.tedxsv.org
Co-Founder• > 3 months• 13 Digests Worldwide (Paris,
Tokyo, NYC, Toronto, etc)• 20k+ Subscribers • 17 team members • www.thestartupdigest.com
Big Picture: Have a Purpose
TEDxSV = Inspire social change [Startup Digest] = Connect startup hubs
TEDxSV = Increase UStream, facilitate convo’s, build brand
[Startup Digest] = Subscribers, Curators, Sponsors
Big Picture: Use Metrics
TEDxSV = bit.ly, pieces of content, FB fans, RT’s, etc[Startup Digest] = Subscribers, Conversion Rate,
additional cities, open-rate, etc
Why? • Motivation, Baselines, Goals, Continuous updates
Big Picture: Leading
TEDxSV = Execution vs. Leading, Inspire Ideas and Updates [Startup Digest] = Distributed Curators, Consolidated effort
Why?• Distrusted reach beyond yourself, get others to take
action, scale, commitment
ToolBox: Your Levers
1. Type of Content: Announcements, news, community driven, etc
2. Channels: Facebook, Twitter, YouTube, UStream, etc
3. Flow: Content generation and syndication 4. Process-itize: Bite Size Chunks
Practical Tactics: Package Participation
Practical Tactics: Email Updates
• 1x – 2x a week• Use metrics, give specific ideas, generate
content, ask for feedback/ideas back • Learn from participants – Measure what works
Practical Tactics: Ramp Up
• 1 week before a specific events • Keep pushing for higher and higher goals • Tap into those last influencers (next tactic)
Practical Tactics: Influencers + Existing Communities
• Identify – TwitterLists, bloggers, organizations • Reach out – Introduce, share, don’t sell • Give pre-packaged content – People are lazy• Tips: # tags, @facebook pages, commenting,
promoting & cross promoting properties
#
Questions?Contact: [email protected]
@cmccann7
Who do you use for your mailing list?
What’s the difference between Twitter and Facebook?
Why is twitter so important?
What are some success metrics?
What do you mean cross promote?
How can I get press to write about me?What’s the first thing to
get started?
What’s the difference between a facebook group and page?
How do you initially acquire users?
What twitter apps do you use?
Why is email still important?
What is bit.ly?
