Intro to Social Media

Miguel Cabral

Social Media

Miguel Cabral

Social Media

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Miguel Cabral

Social Media

- Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

Miguel Cabral

Social Media

- Andreas Kaplan and Michael Haenlein[who?] define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable[clarification needed] communication techniques

- Wikipedia, 6th August 2012; 8:53 GMT

Miguel Cabral

Social Media

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Miguel Cabral

Social Media

Miguel Cabral

Social Media

Miguel Cabral

Social Media - pitch

- What’s your image? (photo, logo, Corporate identityI)

- Who are you / your organisation / your project?

- In less than 160 characters

- In more than that?

- Where is your central base? (Where does your social media lead people to?)

Miguel Cabral

Social Media – keeping up the A game

- Where is your central base? (Where does your social media lead people to?)

- What do you offer your network? How do you engage people?

- How do you offer it?

Miguel Cabral

Social Media – some ideas

- About.me

- Share what you do (issuu, slideshare, vimeo/youtube; livestream; flicker; podcast, etc)

- Rss feed

- Open access

- Be regular and relevant

- Evaluate your impact (analytics)

- Guest posts

- Google it…