Social Media Sharing - It's Kind of a Big Deal

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<p>Slide 1</p> <p>Social Media Sharing-It's Kind of a Big Deal</p> <p> 2013 Marketo, Inc. Marketo Proprietary and Confidential Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSpeakers</p> <p>Carra ManahanMarketing Programs Specialist, Marketo@CarraManahan#marketo</p> <p>Glenn GaudetPresident and Founder, GaggleAmp@glenng 2013 Marketo, Inc. Marketo Proprietary and Confidential Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialQuick Housekeeping</p> <p>Chat box is available if you have any questionsWe will be recording the webinar for future viewingAll attendees will receive a copy of the slides/recording Twitter Hashtag: #marketo</p> <p>Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSocial Sharing</p> <p>Half of all social media users under age 35 follow their online friends product and service recommendations43% of US marketers have found a customer through LinkedIn93% of marketers use social media for businessPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSo to kick things off, lets talk about social sharing.. The reason were all here today. Lets start with these key statistics.</p> <p>Can social sharing make a difference? Absolutely! 93% of marketers are already using social media for business and those that arent making their content socially shareable are missing a huge opportunity.</p> <p>Also when youre thinking about social sharing its important that you remember its about quality not quantity! It all depends entirely on your companys social presence. For instance if youre working a large corporation with a million fans, 1000 shares but not be a lot. But if youre at a smaller business, 1000 shares goes a much longer way. Youll also want to keep in mind that only a few shares but by influential people can be key. </p> <p>93% stat- BufferHalf of all social media users under age 35 follow their online friends product and service recommendations. (TECHi)43% of US marketers have found a customer through LinkedIn (source:A Sales Guy Consulting)Twitter users send 400M tweets each day (source:Nielsen)Facebook users share 2.5B pieces of content on the site each day (source:Nielsen)</p> <p>4</p> <p>Your Social Network</p> <p>Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSo moving on</p> <p>At Marketo, we like to use an iceberg as an example of the power of social media and its reach. On the surface, you can see the top of the iceberg, which represents your social network including all of your Facebook friends, all of your Twitter followers, LinkedIn connections, etc.5</p> <p>Your Actual Social NetworkThe real opportunity lies in the ability to reach their network of friends.Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialBut when you look beyond the surface and see the whole iceberg, youre able to see its true value. Not only are you able to utilize your direct social network, but the real opportunity lies in the ability to reach their network of friends.670% trust friends and family</p>