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R I C K M A N D E L P R E S I D E N T
M A N D E L / S C R E E N T E C H
M E M B E R S G I A A S P T
SOCIAL MEDIA MARKETING
Social Media
SMALL BUSINESS STYLE
Who is MANDEL/SCREENTECH
SMALL BUSINESS THAT WILL USE SMM PREPRESS FOR SCREEN PRINTING
FILM POSITIVES AND DOT PROOFING PROFILING √ VIRTUAL FILM REMOTE ASSISTANCE/Mac √√
CUSTOM GRAPHIC SOLUTIONS LARGE FORMAT PRINT EVENT GRAPHICS RETAIL IMAGERY √ VARIABLE IMAGERY √√
My Goal Today ……..
Introduce Social Media; Electronic Conversation Shock and awe…. Social media marketing is a conversation Where it fits the “smaller” biz
Behind the Curtain
Web 2.0 Flash and Ajax Real time calculating and updating Kayak
Kayak
My Opinion for the Small Print Company
LinkedIn: Biz Focus: Sales and networking; Facebook: good to push to create a community.
Personal and biz related Youtube: great technology to place within a site Twitter: nobody wants to know what I am doing, but
they may follow you? Two way. Blogging: One way “twitter” and more verbose Success is if your client or prospect participates,
which is the “buzz”, and when you learn more about your own biz through the eyes of others
So, Is This How You Feel?
Who R U? Google and see.
Social Media a Fad?
Is social media real?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Is Social Media A Fad?
Your Website Is Not the Center of the Universe
and ever expanding
Your Website Is Not the Center of the Universe
Forever Expanding
It's common knowledge that the universe is expanding, as is the Internet. The "boom" is back on and with it being increasingly easy to establish a web presence mirroring the
expansion of the universe.
Your Website Is Not the Center of the Universe
Forever Expanding
By 2010, Millenials/X’ers /Y’ers will outnumber Baby Boomers. These “digital
natives” have never known life without ATM’s, Internet, or 24/7 TV. They have
more online friends then real ones …. and they are our vendors and clients.
Your Website Is Not the Center of the Universe
There probably isn't a company in America that isn't wresting with the problem of managing different generations. Baby boomers, Gen
X, Millenials: they all seem to want something different. Boomers are good team players, love the social interaction at work, will work all
hours and are willing to invest time in working their way up the corporate hierarchy. Gen Xers are so much more skeptical, think the boomers are crazy to work so hard, and are determined to do a good job -- but also to go home at night and have a life. And the latest crop
-- Millenials -- have no patience at all; if they're not happy, they won't work through it: they just leave. Boomers like handwritten
notes and phone calls, Gen X mostly do email and Millenials do text or instant messaging. How are you supposed
to pull all these people into a team and get them to work well together? They don't talk the same language or use the same tools.
Some days, it feels like herding cats.
Where the Buzz is Trending
BUZZ
Create the Buzz
Forever Expanding
VIRAL MARKETING
VIRAL MARKETING -(n) A form of online marketing characterized by the voluntary spread of a piece of media from person to person, or host site to numerous people.
Good or bad Coke/Starbucks
H T T P : / / W W W . A W G B R A N D S . C O M /B E E N T H E R E . H T M L
Viral Video
H T T P : / / W W W . Y O U T U B E . C O M / W A T C H ?V = H B A 7 7 5 U J S R 8
Naked Cowboy
More Viral Video
More Viral Video
http://www.youtube.com/watch?v=VpAuDrs5ocg
Brand Name “check it out”
Monitor the Buzz
http://www.socialmention.com/
The Conversation
Or Lack of Conversation
Ads YELL Email can yell Pitchman yell Direct mail yells
The Conversation
The Conversation
The Conversation
The Conversation
Isn’t that the gig? Electronic conversation Show a client a solution without yelling Create the avenue to converse; post a solution to
elicit a response (comment/conversations) address people directly - @name to answer and
ENGAGE people to speak with you @AlexInsideMedia
And What is the Best Conversation?
And what are the best conversations?
When the other person is talking. And better, when the other person is talking about YOU.
The Conversation
If I had to start ….
www.facebook.com (a place to show your product) www.twitter.com (create a buzz) www.linkedin.com (a place to network) www.youtube.com (a tool to use) www.yourwebsite.com (place to interact/portal) www.blogger.com (more buzz)
Your Web Site
All websites should include a "blog", not separate from the website. Social media points back to key information and content available on your site which helps your search and rankings - FB/YT/Twitter
Your Web Site/Blog
Wordpress.com
Combo Approach
The culture of social media is a non-selling one; attempts to blatantly make offers are sometime even met with hostility. Email, on the other hand, has always been a transactional environment – odd as it may seem, the same person who may be offended by your pitch on your blog might welcome your discount coupon through email.
Sales or coupons work
A Framework for Branding Through Social Media
Direct Communication Communications Catalyst Cooperative Communication Participatory Definition Brand Embodiment
http://socialmediatoday.com/SMC/121581
by Jordan Julien
A Framework for Branding Through Social Media
A Framework for Branding Through Social Media
Group Opportunities
LinkedIn Group
LinkedIn Group
LinkedIn Group
Contacts Opportunities
NETWORK AS AN INDIVIDUAL Advance Sales Knowledge
NETWORK AS A COMPANY Presence and Buzz
NETWORK WITHIN A GROUP Sales Knowledge
FACEBOOK INDIVIDUAL ACCOUNT
FACEBOOK BIZ PAGE
FACEBOOK BIZ PAGE
Creative Tweeting
Sales log to a sales manager Tech logging activity, time, and specifics
Need Followers for Twitter
http://www.youtube.com/watch?v=hBXmVkGmVnA
Tools to Link Your Sites Together
http://friendfeed.com http://ping.fm http://hootsuite.com
How a Guru Does It
http://card.ly/AlexInsideMedia
How a Guru Views It
http://card.ly/AlexInsideMedia
“… it's like anything all people are different and consume messages differently - social sites are just another tool that's all. For some reason calling tools something special like ‘social media/networking’ helps humans digest the newness of a concept and helps band people together to get insight and help.”
You Can Do the Same
http://card.ly/
I Did the Same
http://card.ly/
Is Traditional Media Still Relevant In A Social Media World?
Traditional Media Has Immediate Recognition and Credibility Supports the Social Media Concept Be Everywhere - Reach Millions – Diversified Audience Creates Thought Leader Status Can Lead to Impressive Opportunities http://www.prweb.com/releases/2009/09/prweb2835364.htm www.prweb.com With Social Options www.pitchengine.com
By National Media Strategist & Publicist, Annie Jennings
How To
www.graspr.com
How Do WE Use Social Media?
Show legitimacy; how we advertise Video Slide shows Conversation regarding successes, installations, etc.
Increase Google Order The more you post, the more you move up
Increase Visibility, Buzz Utilize the Technology behind the Curtain
Youtube Flickr Twitter SlideShare
What Did I Learn regarding Social Media?
Show legitimacy; how we advertise Video and Slide shows Cross platform tools Conversation regarding successes, installations, etc.
Messaging “Email”/Inboxes Which email is connected
Focus on one site at a time Learning software, but all are similar
ONE OF MANY TOOLS TO ADVERTISE
Sometimes You have to Take a Leap of Faith
Q & A
LINKS/REFERENCES [email protected]
@AlexInsideMedia @MZKagen http://card.ly/
www.hubspot.com www.namechk.com
http://www.socialmention.com www.blogger.com
www.wordpress.com www.graspr.com
http://www.mashable.com http://www.socialmediatoday.com
http://marketingtips101.blogspot.com/ http://blog.linkedin.com/2007/07/25/ten-ways-to-use/
http://blog.guykawasaki.com/2006/02/the_art_of_schm.html http://pistachioconsulting.com/featured-articles/twitter-for-business/
http://www.businessweek.com/magazine/content/09_64/s0904046702617_page_2.htm http://www.cio.com/article/487319/Twitter_Tips_How_To_Search_Twitter_Smarter
http://www.cio.com/article/479010/Twitter_How_to_Get_Started_Guide_for_Business_People