their parents as their most trusted source of information, above the Internet, above traditional media, above their friends, and especially above politicians and religious institutions. Looking at the global sample,

BMUIPVHI�UIFSF�BSF�EJÿFSFODFT�CZ�DPVOUSZ��While the American and British respondents

science and the Internet (with parents still FLJOH�PVU�B�mSTU�QMBDF�mOJTI �UIF�'SFODI�BOE�$IJOFTF�XFSF�TJHOJmDBOUMZ�NPSF�MJLFMZ�to trust science over the Web. In India, the

trustworthy as a source of information than

Further evidence of the respect this young generation accords its parents comes from the statement “It is very important to me that my parents trust me.” Whereas young

admit they were interested in earning their parents’ high regard, members of this new generation are almost unanimous in their desire for their parents’ trust, ranging from a (not at all) low of 90 percent in the United

traditional sources of immutable “truths”

dismal scores reaped by religious leaders

be a broad movement away from religiosity: Only 16 percent of the millennials surveyed said religion will be a more important partof their lives than it was for their parents,

disagreed, including 43 percent who disagreed strongly. Just more than two-thirds of the sample (67 percent) believe the world will

Social mediarevolution

their parents as their most trusted source of information, above the Internet, above traditional media, above their friends, and especially above politicians and religious institutions. Looking at the global sample,

BMUIPVHI�UIFSF�BSF�EJÿFSFODFT�CZ�DPVOUSZ��While the American and British respondents

science and the Internet (with parents still FLJOH�PVU�B�mSTU�QMBDF�mOJTI �UIF�'SFODI�BOE�$IJOFTF�XFSF�TJHOJmDBOUMZ�NPSF�MJLFMZ�to trust science over the Web. In India, the

trustworthy as a source of information than

Further evidence of the respect this young generation accords its parents comes from the statement “It is very important to me that my parents trust me.” Whereas young

admit they were interested in earning their parents’ high regard, members of this new generation are almost unanimous in their desire for their parents’ trust, ranging from a (not at all) low of 90 percent in the United

traditional sources of immutable “truths”

dismal scores reaped by religious leaders

be a broad movement away from religiosity: Only 16 percent of the millennials surveyed said religion will be a more important partof their lives than it was for their parents,

disagreed, including 43 percent who disagreed strongly. Just more than two-thirds of the sample (67 percent) believe the world will

Social mediarevolution

”80 % of what we do online today

didn´t exist five years ago”

ONE SLP6

We have to understand that people have an adoption mindset and culture – our history is a history of technologically adoption, and then having the technology adapt to us. People have always been on the move, and will continue

micromanagement

Generation Y Individualistic Participation

Confident

Convergence Collaboration

Open Opportunity

Wireless Online

Mentoring

Leadership Social Movements

Blogs

iPod Video

Mobility RSS Google

Data Driven

Productive Diverse

Adaptable

Instantaneous

Facilitation Mobile

Associative

lifestyle

family

passion

problem solvers

technology

continuous partial attention dream job

value systems

interactive

internet easily bored

environment

seeks mentors

be respectful

conform

soccer camp

myspace “just be yourself” job environment

guitar hero

personal planner

uncertainty

expectations

credibility

bureaucracy

safety equality

determination “stand up for yourself”

impacting

college

feedback

piercings

“respect yourself”

opportunity

cell phones feedback

two incomes american idol

reality TV

“you can do anything”

global

high school

“express yourself”

international

international facebook

famous

“pursue happiness”

wikipedia mac vs pc

sports iTunes

adolescence single

relationships

dating automation

competition

simplicity

helicopter parents

Team oriented

online

web 2.0

connected

instant

Characteristics

Direct

democracy

Ambitious

YouTube

EURO RSCG WORLDWIDE

MILLENNIALS: The Challenger Generation

Vol. 11, 2011

Stop Viewing Youth Through Outdated Stereotypes

micromanagement

Generation Y Life-work balance Provide structure

Credible leadership

Encourage their self image

Make it fun at work Listen

Challenge

Wireless Online

Mentoring

Leadership Social Movements

Blogs

iPod Video

Mobility RSS Google

Data Driven

Productive Diverse

Adaptable

Instantaneous

Facilitation

Mobile Associative

lifestyle

family

passion

problem solvers

technology

continuous partial attention dream job

value systems

interactive internet easily bored

environment

seeks mentors

be respectful

conform

myspace “just be yourself” job environment

guitar hero

personal planner

uncertainty

expectations

credibility

bureaucracy

safety equality

determination “stand up for yourself”

impacting

college

feedback

piercings

“respect yourself”

opportunity

cell phones feedback

two incomes american idol

reality TV

“you can do anything”

global

high school

“express yourself”

international

international facebook

famous

“pursue happiness”

wikipedia mac vs pc

sports iTunes

adolescence single

relationships

dating automation

competition

simplicity

helicopter parents

Teamwork

online

web 2.0

connected

instant

Needs

Multi tasking

democracy

Network

YouTube

!"#$%&'$(&#)*+'&),!���(��!��#���(�"�����������)$����!"�������!��#��!�%�!"�����"�� !���#�%����������!�������"$��!"���%����&�("�������� �!#��#���$#�#��(���%���!�&���%�����!�� �&�!�$��#����"�#��#���!�"�����$�����!���������&�#����������"�������" ������(��"��������������$!��������"������#!������� !�"$��!"���!���!��#��������������������#��#�#������"���#�!%��&���&�����%�!����������$�#"��!�$���#��������� !�"$��!"��!���� �!#��#�#��$"�����$"�����(����#���!��&������������� ��#��#��(���)$�����#����!����������"��������"$� #��������%��!"�����#��!"����� �(� $#��&��#� !�"$��!"��!��������#���(������"#!�������"$��!"��!�������(�#�����������"�'�#�������#�"��!�����&�������%�#��(�$�#�����!����!�����$#� !�"$��!"������$!� !�"$��!�"#$���"��#�&&&� !�"$��!�!� �!#�����

”Meaning is the new money. So let´s make work meaningful”

I want to be connected!

Engage me!

I want to have fun!

I might stay...

So, whats next??

P. S.MORE THAN HALF OF THE HUMAN RACE

IS UNDER THE AGE OF 30.

THEY´VE NEVER KNOWN LIFE WITHOUT THE INTERNET.

GUESS HOW THEY FEEL ABOUT SOCIAL MEDIA?

The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, and tyrannize their teachers.

-Socrates

Lesson in a tweet:It`ll All Work Out

their parents as their most trusted source of information, above the Internet, above traditional media, above their friends, and especially above politicians and religious institutions. Looking at the global sample,

BMUIPVHI�UIFSF�BSF�EJÿFSFODFT�CZ�DPVOUSZ��While the American and British respondents

science and the Internet (with parents still FLJOH�PVU�B�mSTU�QMBDF�mOJTI �UIF�'SFODI�BOE�$IJOFTF�XFSF�TJHOJmDBOUMZ�NPSF�MJLFMZ�to trust science over the Web. In India, the

trustworthy as a source of information than

Further evidence of the respect this young generation accords its parents comes from the statement “It is very important to me that my parents trust me.” Whereas young

admit they were interested in earning their parents’ high regard, members of this new generation are almost unanimous in their desire for their parents’ trust, ranging from a (not at all) low of 90 percent in the United

traditional sources of immutable “truths”

dismal scores reaped by religious leaders

be a broad movement away from religiosity: Only 16 percent of the millennials surveyed said religion will be a more important partof their lives than it was for their parents,

disagreed, including 43 percent who disagreed strongly. Just more than two-thirds of the sample (67 percent) believe the world will

RULE # 1:Listen

RULE # 2:Engage

RULE # 3:Be real

HAVE FUN !!!