1.Social Media Release XML A proposed draft of the XML specification for Social Media Releases Proposed by Sean Jackson, CEO of Ecordia-formerly Lead Maverick http://www.linkedin.com/in/seanajackson October 31, 2008

2. Agenda Acknowledgements General Overview Line-by-line details & explanation Issues & Omissions Follow-up 3. Acknowledgements Social Media Release work of Kevin Dill Shannon Whitley Brian Solis Todd Defren Chris Heuer Citations & Reference SocialMediaRelease.org IABC.org hRelease PRX Specification 4. General Overview Addressing 3 key components Transportability XML syndication, RSS inclusion, completeness Flexibility Future functionality without XML structuralchange Usability Easy to consume XML information 5. Line By Line 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 6. Line By Line 12. 13. 14. 15. 16. 17. 18. 19. 7. Line By Line 20. 21. 22. 23. 24. 25. 8. Line By Line 26. 27. 28. 29. 30. 31. 32. 9. Line By Line 33. 34. 35.Text here 36. 37. 38. 39. 40. 10. Line By Line 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 11. Line By Line 61. 62. 63. 64. 65. 66. 67. 68. 12. Line By Line 69. 70. 71. 72. 73. 74. ]]> 75. 76. 13. Line By Line 77. 78. 79. 80. 81.