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Social media radar is must have in every modern newsroom and PR department. Monitoring not only online media publishers but also social media monitoring can bring to journalists a lot of fresh ideas for news. Sometimes it’s great chance to catch the scoop. Online marketing and public relations managers should also know if their brands, products and key managers’ decisions are discussed in good or bad context in social media. Media monitoring on the daily basis is one of key elements of successful online reputation management. But how to be up-to-date with wide content stream on Facebook, Twitter, You Tube, thousands of blogs and discussion forums? Presentation “Social media radar” gives some ideas how to arrange the workflow around media monitoring and social media monitoring in the modern newsroom. It also brings examples of social media crisis in US, Poland and Ukraine. Second part of the presentation explains what are News Point and News Point Social Media – useful tools for online media and social media monitoring. Some additional slides reflect SEO Friend – online content optimizer which helps journalists and bloggers to prepare relevant content for search engines. All three solutions were produced by Netsprint – Polish search experts company operating in 7 countries in Europe. Artur Karda, the author of the presentation “Social media radar”, is member of the Supervisory Board of Netsprint. This presentation was prepared for Association of Independent Regional Publishers in Ukraine congress. The congress was placed in Kiev on 21 October 2011. Artur Karda was one of keynote speakers during congress of newspaper publishers in Kiev.
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Social media radar Must have in modern newsroom! Artur Karda - 112media Association of Independent Regional Publishers in Ukraine Congress, Kiev 2011
Social media power
Sourc
e: socia
lmedia
today.c
om
Social media power
1. China
2. India
3. United States
4. Indonesia
5. Brazil
Social media power
1. China
2. India
3.
4. United States
5. Indonesia
6. Brazil
Power of Facebook…
Allegro, I hate you!
Social media power
is the 2nd
largest search engine
in the world
Power of video...
Source: YouTube
http://www.youtube.com/watch?hl=en&v=xaNuE3DsJHM
Social media power
sites in the world
Power of blogs…
Dr OETKER,
YOU CUNT!
Every newsroom needs radar
Source:one2onenewmedia.com
Every newsroom needs radar
Sourc
e:n
ero
ic.c
om
„Good content comes
from places other
than your own newsroom”
Jim Brady,
Journal Register
Every newsroom needs radar
Sourc
e:o
nlin
ejo
urn
alis
m.c
o.k
r
Every newsroom needs radar
Sourc
e:g
uard
ian.c
o.u
k
Every newsroom needs radar
Sourc
e: In
novation M
edia
Consultin
g
Every newsroom needs radar
Sourc
e: In
novation M
edia
Consultin
g
Every newsroom needs radar
Sourc
e: gp24.p
l
Technology meets publishers needs
Sourc
e: keys
yshealth.c
om
Technology meets publishers needs
10 years of experience in search technology, contextual ads
& media monitoring for both business and public sector.
Reputable international & domestic customers in 7 countries:
media companies, publishers, portals, corporations, e-stores,
directories, yellow & white pages, classified ads, many others.
3 useful tools for modern newsrooms
online media monitoring
from 2005
32.000 websites
in PL, RU, LT, NO, UK, DK, SE,
FI, DE, FR, ES
social media monitoring
from 2009
2.100.000 websites in PL, LT
content optimizer
for journalists and bloggers
from 2011
during implementation in PL
How does it work
Main page
Search profiles Modules: monitor, raports, alerts, statistics
Articles database in order
of publishing date Active article preview
Search
We can use such criteria as: words, phrases and excluding phrases,
prefix searches, language, category, part of article: heading,
summary, content, time period.
Articles
While click on the headline,
piece of content with monitored
keywords are shown.
Alerts
• Notifications of new articles
are sent as regular e-mail
newsletter.
• You can:
– adjust the alert format
– set different times of
sending the alert (for
example 8 AM for
weekdays and 10 AM for
weekends)
– set an interval for sending
the alerts regularly when
you are at work (for example
8 AM – 4 PM)
You can create your own tags describing articles you want to save.
Tagged article
Tags not used for
this article, but
created by you
Tags
Statistics
Statistics module can be used to prepare summaries and charts
from internet monitoring in defined time period.
Time period for active
profile
Export to .xls
and .pdf
Chart with results per day
Statistics
Source
List of articles from
particular day with links
to article preview
Pdf reports
Articles can be saved as pdf file.
Profile name,
time period
and summary.
Heading, article,
highlighted
keywords in text,
site name and date
(with link to the
source)
Intelligent search
Advanced rules of filtering information: word presence in defined
context, proximity of phrases, meaning, number of appearances in
the text.
NewsFeed
NewsPoint can be used as a tool to publishing news on a website.
All articles in the search profile are also published on the website.
Example of NewsPoint usage:
foreign news column on kaukaz.pl
Social media option in NewsPoint allows to observe current
discussions on Facebook, Twitter, blogs, forums, comments
on article websites.
Social media monitoring module
Statistics
Using NewsPoint, you can also read the texts or messages, grouped according to threads.
You have also direct access to all thread, to easy find the context, in which the keyword is mentioned in this particular discussion.
Discussion watch
Sourc
e: J
akob N
iels
en
90% of the traffic goes from top 10 search results
Where is your website in web search?
Editor’s online assistant
How does it work
1. Title
2. Lead
3. Body
5. Links
4.
Multimedia
6. Website title included in meta tag
<Title>
7. Website description
meta tag <Description>
Extra
Content analysis
Original title of the article
Recommendations for Editors
Key phrases found in content
SEOfriendliness score
User menu
Tips for editors
SEO effectiveness
Implementation of just a few suggestions leads to significant increase in SEOfriendliness of content without changing meaning or value for the reader
• were developed by experienced SEO experts
• are closely adjusted to the client’s SEO strategy
• are clear and easy to implement
• show search engine friendliness of the analized content
• their implementation significantly influences the website
position in search engine results
SEOfriend’s suggestions
„We don’t have a choice
on whether we DO social media,
the question is
how well we DO it”
Erik Qualman,
Socialnomics
Bottoms up! ;-)
Artur Karda
tel. +48 695 396 911
[email protected] Skype: artur_karda
Facebook: facebook.com/artur.karda
LinkedIn: www.linkedin.com/in/arturkarda
Sourc
e: pl-pl.fa
cebook.c
om
/pages/E
VO
-New
-Media
-
Agency/1
53845814918?sk=
wall&
filter=
12
Background
Artur Karda: experience
20 years of experience in print and digital
media
certified trainer for media industry,
member of Polish Society of Business
Trainers
co-founder of Online Trainers Academy,
former leader of newsroom transformation at
Media Regionalne (Mecom Poland)
leader of many projects: online,
development, reorganization, editorial
Polish company Netsprint’s Supervisory
Board member, ex-member of Mecom
Innovation Team (Mecom Group Europe)
speaker & videoreporter at international
conferences (INMA/OPA, IFRA/WAN, WEF,
IAB, AIRPU, Editors Camp)
Artur Karda media trainer & manager
112media company owner
Consulting offer
Audits of websites: usability, SEO, content quality
Analysis of media competition landscape and internet market research
The concepts of web products
The concepts of marketing campaigns: online & offline
Editorial projects and audits of newspapers and magazines
Digitization and the restructuring of publishing houses
Building of multimedia newsrooms
Building training programs and career paths for publishing companies
Training offer
Search Engine Marketing (SEO + PPC)
Videomarketing, video journalism, video editing
Social media marketing
E-mail marketing
Online business models
Involving users, building the communities
Web analytics
Train the trainers for media and marketing companies
Outsourcing offer
Company websites and blogs editing and providing
Maintenance of companies’ social media accounts
Videomarketing
Covering conferences and expos on the video and blogs
Search Engine Marketing (SEO, SEM)
E-mail marketing
Branded content for print and online media
Editing company magazines and leaflets
Recommendations
“Artur is very qualifed specialist in modern media and a great coach!”
Serhiy Luzhetskyy, CEO, RIA Allegro (Ukraine)
“Artur has a great understanding of the wide and challenging field of transforming
newspapers. (…) has not only proven his skills in strategy development but more
importantly in executing the strategies as well.”
Peter Skulimma, Director Market and Revenues, Mecom Group plc (UK)
“(…) He knows exactly what the newsroom can do and how far it can change. And if
needed, he is ready to show up as a real-life example of a multimedia journalist. (…)”
Grzegorz Piechota, European President of INMA, editor at Gazeta Wyborcza (Poland)
“Artur is a great colleague to collaborate with. On story ideas, on technology on
management, but mostly on innovation (…)”
Robb Montgomery, Board secretary and CEO, Visual Editors (USA)
“Artur is a very reliable person, focused on delivering results without compromising
quality. His project management skills are excellent”
Roman Czarnuch, CFO, Media Regionalne (Poland)
Let’s keep in touch!
Artur Karda
tel. +48 695 396 911
[email protected] Skype: artur_karda
Facebook: facebook.com/artur.karda
LinkedIn: www.linkedin.com/in/arturkarda
