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This is an update to my Social Media Principles presentation delivered at Social Media Club Workshop in Birmingham on April 27, 2009. In short, I believe that having the right attitude is essential to success in social media. What are those principles and why is it important for social media.
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Social Media Principles: It’s more then marketing
1
ChrisHeuer
Founder,SocialMediaClub
Crea3veCatalyst,AdHocnium
1Monday, April 27, 2009
Welcome to the social world...
2Monday, April 27, 2009
Welcome to the social world...
• Welcome to the era of conversation and real 1-to-1 business
2Monday, April 27, 2009
Welcome to the social world...
• Welcome to the era of conversation and real 1-to-1 business
• Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it
2Monday, April 27, 2009
Welcome to the social world...
• Welcome to the era of conversation and real 1-to-1 business
• Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it
• Advertising isn’t effective anymore, no one is watching the ads and no one cares
2Monday, April 27, 2009
Welcome to the social world...
• Welcome to the era of conversation and real 1-to-1 business
• Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it
• Advertising isn’t effective anymore, no one is watching the ads and no one cares
• People want to talk to people, not marketing and communications professionals
2Monday, April 27, 2009
Welcome to the social world...
• Welcome to the era of conversation and real 1-to-1 business
• Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it
• Advertising isn’t effective anymore, no one is watching the ads and no one cares
• People want to talk to people, not marketing and communications professionals
• The Cluetrain is well on its way to the future, are you on it?http://cluetrain.com/
2Monday, April 27, 2009
A Sales Pitch or Useful Information
What do you hope to get from me today? Something that is good for me, or something that is good for you?
some rights reserved, see attribution list at end
3Monday, April 27, 2009
A Sales Pitch or Useful Information
Just like you right now, no one likes being sold, people like to buy. People want you to help them not push stuff on them.
some rights reserved, see attribution list at end
4Monday, April 27, 2009
Great products aren’t sold, they’re bought
“Advertising is the tax you pay for mediocre products.”
- Peter Hirshberg Partner, The Conversation Group
photo by chris heuer
5Monday, April 27, 2009
What is Social Media?
6Monday, April 27, 2009
• It’s not the thing, so much as what we do with it, the SHARING of media is the socializing of it and through it
• According to Wikipedia:• Social media is information content created by people using highly accessible and
scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
• Ultimately, Social Media is a way to discover and connect with each other as individual’s and as on behalf of the companies we represent
Understanding Social Media
7Monday, April 27, 2009
Social Media is... more art then science
some rights reserved, see attribution list at end8Monday, April 27, 2009
It’s not about pulling levers & getting results
Being social is a way of thinking from which you can create new opportunities to talk WITH your audiences and get the cash register ringing BECAUSE you are being helpful and focused on them, not yourself
some rights reserved, see attribution list at end
9Monday, April 27, 2009
There is no secret sauce...
10Monday, April 27, 2009
Transport of the mails, transport of the human voice, transport of flickering pictures-in this century as in others, our highest accomplishments still have the single aim of bringing men together.
Antoine de Saint-Exuperay, 1939
some rights reserved, see attribution list at end
11Monday, April 27, 2009
Social Media is changing the way we connect with each other and the things that are important to us.
12Monday, April 27, 2009
Connections? So where do we begin?
13Monday, April 27, 2009
Connections? So where do we begin?
• Examine the Greater Significance of the technology and its potential to impact our current way of thinking and doing. What are the Macro Trends?
13Monday, April 27, 2009
Connections? So where do we begin?
• Examine the Greater Significance of the technology and its potential to impact our current way of thinking and doing. What are the Macro Trends?
• Making an organization more social is not just a thing to do, it's a way to be
13Monday, April 27, 2009
Connections? So where do we begin?
• Examine the Greater Significance of the technology and its potential to impact our current way of thinking and doing. What are the Macro Trends?
• Making an organization more social is not just a thing to do, it's a way to be
• Being social requires a certain amount of emotional intelligence
13Monday, April 27, 2009
Connections? So where do we begin?
• Examine the Greater Significance of the technology and its potential to impact our current way of thinking and doing. What are the Macro Trends?
• Making an organization more social is not just a thing to do, it's a way to be
• Being social requires a certain amount of emotional intelligence
• Success is often determined more by your attitude more then your aptitude.
13Monday, April 27, 2009
Connections? So where do we begin?
• Examine the Greater Significance of the technology and its potential to impact our current way of thinking and doing. What are the Macro Trends?
• Making an organization more social is not just a thing to do, it's a way to be
• Being social requires a certain amount of emotional intelligence
• Success is often determined more by your attitude more then your aptitude.
• Determine who you want to connect with and why? Is it for you? Is it for them? is it for your mutual benefit?
13Monday, April 27, 2009
Return to Basics
• Know your audience
• Know their needs
• Use their language
• Help them meet their goals
PR 2.0 / Marketing 2.0 / Web 2.0 / Enterprise 2.0 = Sales 101
14Monday, April 27, 2009
The 4 C’s
• Context
• Communications
• Collaboration
• Connections
4some rights reserved, see attribution list at end
15Monday, April 27, 2009
Social Media / NetworkOur medium for communication / our online place for community and the people we know
16Monday, April 27, 2009
Social Network Success
• Not in the community for your marketing, they are there to be social...
• So be social with them, provide them something valuable or engage them, don’t interrupt
• Don’t try to sell, help them buy
• Shift your philosophical view before getting tactical
photo by chris heuer
17Monday, April 27, 2009
Again, I can’t express more clearly how important your perspective and your attitude is in determining your organization’s success or failure...
18Monday, April 27, 2009
Which is why I think it is paramount that your attitude is informed by these Social Media Principles before you start.
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The Social Media Principles
• Be Human
• Be Aware
• Be Honest
• Be Respectful
• Be a Participant
• Be Open
• Be Courageous
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Be Human
21Monday, April 27, 2009
Be HumanDon’t Just Be Human, Be Yourself
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Be Aware
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Be AwareDon’t Just Be Aware, Be Smart
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Be Honest
23Monday, April 27, 2009
Be HonestDon’t Just Be Honest, Have Integrity
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Be Respectful
24Monday, April 27, 2009
Be RespectfulDon’t Just Be Respectful, Live by the Golden Rule
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Be a Participant
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Be a ParticipantDon’t Just Be a Participant, Contribute Value
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Be Open
26Monday, April 27, 2009
Be OpenDon’t Just Be Open, Be an Agent of Change
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Be Courageous
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Be CourageousDon’t Just Be Courageous, Be Willing to Fail
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Be Social!!!
28Monday, April 27, 2009
ChrisHeuerchrisheuer.com
adhocnium.com
twi>er.com/chrisheuer
flickr.com/chrisheuer
delicious.com/chrisheuer
socialmediaclub.org
m.408.834.0884
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29Monday, April 27, 2009