Social Media is…

BlogsWikis

Podcasts

Social Networks

Well…

sort of.

Social Media

Really

is…

a Conversation…between

…People!

That is powered by…

BlogsWikis

Podcasts

Social Networks

It can be a conversation between…

Our Global Customers

Our Candidates

Our NPA Partners

IT’S ALSOA FANCY WAYTO DESCRIBETHE ZILLIONSOF CONVERSATIONS (and content)PEOPLEARE HAVINGONLINE24/7

?Why Should we care about Social Media?

Reason #1

BECAUSE, 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.

Forrester, The Growth Of Social Technology Adoption, 2008

BECAUSE, 2/3 OF THE GLOBAL INTERNET POPULATIONVISIT SOCIAL NETWORKS.

Nielsen, Global Faces & Networked Places, 2009

Reason #2

Reason #3

BECAUSE, VISITING SOCIAL SITES IS NOW THE 4TH MOSTPOPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.(68% - 64%)

Email Marketing and Email List Manager | Mail ChimpFree email marketing service from Mail Chimp. Design, send, and track HTML email campaigns with our simple tools. Get a fully functional free account.

Reason #4

BECAUSE, TIME SPENT ON SOCIAL NETWORKSIS GROWING AT 3X THE OVERALL INTERNETRATE, ACCOUNTING FOR ~10% OF ALLINTERNET TIME.

Nielsen, Global Faces & Networked Places, 2009

BECAUSE, SOCIAL MEDIA IS ALTERINGCOMMUNICATIONS. BIG TIME.

Reason #5

Reason #6

BECAUSE SOCIAL MEDIA IS LIKEWORD OF MOUTHON STEROIDS.

BECAUSE, SOCIAL MEDIAIS A FORCE TO BE RECKONED WITH.

http://www.facebook.com

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

So are YOU ready?

What Can You Do?

Let’s begin with what we KNOW

“NPA Central” – a community for NPA members

resistance to socialmedia is futile.

• Millions of people arecreating content forthe social Web.

• Our competitorsmay already be there.

• Your customers havebeen there for a longtime.

• If we aren’t out there,we ought to be.

FACT:SOCIAL MEDIAPLAYTIMEIS OVER.

*Seehttp://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html for more on that topic.

90% of consumers are using social media but only 50% of B2B marketers are using social media

9 reasons to implement social media

1. create more utility2. be bigger that what you

seem3. Offer talkable surprises

(create insider moments)4. answer latent but important

questions5. communicate through real

stories and real people6. amplify unique moments in

time7. calenderize your

conversations8. identify your company

voices (show the real people)

9. curate content along with creating it

So what more can we do?

• understand that social media is a process and not an event, it does take time.

• a trade show is an event – dating is a process – events are easier to manage – processes build results for the long term.

• time is needed to experiment and explore what works for us.• even more time is needed to interact and engage with our

audience. this is the critical component.• the “build it and they will come” approach only works in the

movies…social media is “build it, nurture it, engage them and they may come and stay.”

• it’s not about who you know anymore. it’s about who can find you.

So, can we predict the future?• it will all center around information…how to find it…how to

manage it…and how to communicate it effectively.• it will be about one-to-one

communication/exchange/marketing.• it will be a focus on the individual and solving their problems.• it will be about mobile technology. will the computer and cell

phone be one unit? Mobile will be larger than desktop.• 2 foot = desktop, 1 foot = mobile, 10 foot = google TV• what about…web recording…instant interviews…audio and

sound clips…image uploads…instant chat.• an npa app.• tweet-ups, mobile alerts, location based services, PURL’s.• Niche communities, g-chat, HTML.5.• Cloud computing will grow just like social media (google lean

startup, engineyard.com)• aas – “as a service”• VLOGs, photo sharing, livecasting (www.animoto.com)

the future of recruiting

• youtube to distribute job descriptions• facebook is becoming more popular than google.• facebook launched job posting application – BranchOut• 35-44 age group is the largest users of facebook.• top 3 methods in 2010 to recruit:

LinkedInsocial mediaemployee referrals

(can’t just be a “job posting” site)

“our company had to reduce search firm spend” Nadine Hogan ~ Unisys

POSTapproach

P – people - targetO – objective - whyS – strategy - planT – technology - platform

the well known

• build your profile• use the status updates• plug-ins (power point, slide share)

• start a group• search for candidates, clients, • ask for a recommendation• update, update, update

* Facebook and twitter have more users than IN.

• start a careers page• share & discuss career, events, news, etc• watch you community page• sign up for & use BranchOut

• don’t just post jobs >>> discuss• start a company careers account• link to other communities (track with bit.ly)

Tools - bit.ly | a simple URL shortenerThe bit.ly Bookmarklet shortens your long link so you can share your bit.ly link on Twitter, Gmail, Email, or Facebook. Drag this to your browser toolbar to ...bit.ly/pages/tools - Cached - Similar

tweet decktwit job searchtwitter search API (application programming interface)

Zendesk Integrates Twitter Into Customer Service App - PCWorld ...Jul 13, 2010 ... Zendesk, maker of Web-based help desk software, is rolling out an integration with Twitter.

• YouTube is the 2nd largest site used to search (hulu is rising fast too!)

• start a careers channel• post “job order videos”

• Google buzz - Start conversations about the things you find interesting. Share updates, photos, videos and more with your friends.

• GYST - Find Share & Review Businesses.• Android - is a mobile operating system

developed by Google and is based upon a modified version of the Linux kernel.

• Google Alert - set up an alert for just about anything.

Google Reader - Wikipedia, the free encyclopediaGoogle Reader is a Web-based aggregator, capable of reading Atom and RSS feeds online or offline. It was released by Google on October 7, 2005 through ...en.wikipedia.org/wiki/Google Reader - Cached - Similar

If you talk you must listen

Glassdoor.com - Company Salaries and ReviewsGlassdoor.com - Free company salaries, reviews & interview questions for 84000 companies. All posted anonymously by employees.www.glassdoor.com/ - Cached - Similar

the others

1. reach2. engagement3. candidates

Review and monitor http://www.compete.com

http://siteanalytics.compete.com/callos.com+chstaffing.com/

Are people sharing your content or is it all direct hits?Google optimization – daily ranks

• SEO is fundament – optimize titles, content• Use tagging – categorize content• Optimize digital assets – podcasts, video,

etc.

• understand and know your audience• how do they search?• what search engines do they use?• what lingo do they use?• how do they prefer their content served?

(video, text, photos)• are they global, national, local?

Can people find you?

People do not want to work to find you, they want to find the people who have worked so they can find you.

what is your prediction?

the lighter side of social media

http://www.facebook.com/

http://www.youtube.com/watch?v=srD7bEU9MXA

it has been said that linkedin is like going to the office, facebook is likegoing home, and twitter is like going to the bar!

Are

You

Ready?

http://www.gather.com/

http://www.friendster.com/http://www.kickapps.com

http://www.bebo.com/

http://www.fastpitchnetworking.com/

http://www.ning.com/

http://www.orkut.com/about

http://www.plaxo.com/http://technorati.com/

http://www.myspace.com/

Linkshttp://www.zooloo.com/