Everything you always wanted to know about social media …but were afraid to ask

Christopher BishopBellagio CenterOct. 17, 2011

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21st century communication has evolved from a tops-down, one way interaction…to a conversation

2000 2011

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The people formerly known as *the audience* are participating

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Sources we trust have changed

Trusted sources of information according to US Consumers, 1997 and 2007Rated 1 (lowest) to 10 (highest)Source: eMarketer Bridge Ratings and University of Massachusetts 2007

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What is the value of social media?

•Share expertise

•Find expertise

•Self-promote

•Make connections

•Collaborate

•Recommend

•Communicate

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ToolsPrimaryLinkedIn – professional networking, discussion groupsTwitter – microblogging, sharing information, perspectiveYouTube – video pieces, tagging

SecondaryBlogs – personal commentaryFlickr – pictures, images, taggingFacebook – recreational, personal-friends, family

Up and comingGoogle+ - technorati, digerati

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Paul and I discussed a topic over breakfast...and I tweeted about it...

Photo credit: Ms. Hilary Charlesworth

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Rob Garris then retweeted it...

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Paul then sent me a URL for a story about the work doctors are doing in Africa with mobile phones...which I retweeted

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It was included in The Metanomics Daily

12 Corporate Citizenship & Corporate Affairs

Twitter math is simple• I post a tweet…• My 400 followers see it and they each retweet…they may have

100 followers each• Each of their 100 followers then retweet…• Included in a twitter newspaper (Metanomics Daily has 1400

followers)

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LinkedIn

Pleated pants of social networksDigital CVAlways current contact infoShare your expertiseConnect with colleaguesParticipate in groups

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LinkedIn

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LinkedIn

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LinkedIn

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LinkedIn

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Discussion groups

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Discussion groups

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Twitter – mix it up: professional, personal, conversation

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Twitter

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Twitter

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Twitter

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Next Steps LinkedIn•Set up a LinkedIn page and keep it updated•Look for friends and colleagues and connect•Find a group(s) to join and weigh in when you feel you have something to contribute

Twitter•Establish a Twitter ID•Search for people with similar interests•Follow them!•Write your own tweets•Look for one to retweet•Send a DM (direct message) to someone