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It’s expensive! --> 48% operate social media on zero £s
2011 3rd AnnualNonprofitSocial NetworkBenchmarkReport
Just being online ≠ Social Media
With Social Media comes responsibility
No ‘one size fits all’ strategy
Without staff aligned there can be no success
Social Media Realities
- 74% are on Facebook & 31% have one or more social networking communities on their own website.
http://www.facebook.com/nonprofits
NPs, What are they using?
2011 3rd Annual Nonprofit Social Network Benchmark Report
- Twitter is the 2nd most popular, used by 57% of organisations
NPs, What are they using?
2011 3rd Annual Nonprofit Social Network Benchmark Report
- YouTube is popular with almost half (47%) of charities indicating they have a presence
http://www.youtube.com/nonprofits
NPs, What are they using?
2011 3rd Annual Nonprofit Social Network Benchmark Report
http://www.google.com/nonprofits/
NPs, What are they using?
Non-profits spending at least 2 hours a week on each social media platform:
54 % reported results considered a ‘substantial success’ beyond simple growth in the social media tools themselves
— e.g. an increase in website traffic
The Non Profit Social Media Decision Guide, 2010
Heavy time resource?
You can’t get involved if you’re not ‘listening’ (monitoring)
Radian6 from £600 per month
SproutSocial.com from £6 per month
and finally... Focus on basics Be clear on what you want to
accomplish - there are solutionsout there! (see Brian Solis’ - Conversation Prism)
Establish deep connection with your stakeholders
Keep the dialogue going Understand the medium
e.g. --->