Monitoring Social MediaMonitoring Social MediaApril 15, 2009

Social Apps & Profiles• Facebook Applications • Open Social Applications• Content Distribution Applications (NetVibes, iGoogle)• Profile Management (Facebook, MySpace, Twitter)

Discoveries• Application loyalty is to the use, not the author.• Viral isn’t hands-free, promotion still necessary.• Authenticity versus Absence.• Why not When.• ROI in the age of PPC.

Build it and they will …

Monitoring the ConversationMonitoring the ConversationBLOG MENTIONSCOMMENTINGSOCIAL MENTIONSQUESTION & ANSWERSREVIEWSUSER GENERATED

ApplicationsSocialMentionTwitter SearchBackTypeOmgiliBlogPulseGoogle BlogsearchTechnoratiFriendFeed Search

• Client wanted to expand into the Social Space– Blogging & YouTube primarily

• Audited client in the Social Space– Monitored Conversations and Competitors– Analyzed Results– Created Recommendations

ExamplesExamples

Social AuditStatus in the Social Arena• Conversations• Media (Video/Imagery)• Network Profiles• Question & Answer• Common References• Negative or Positive• Competitor Analysis• Recommendations

RELEVANCYBrand MonitoringCustomer ServiceUnderstanding the CustomerMarketing Research

Comment MarketingBlog Strategies

Managing the Hype

LEVERAGING

Approaching Social

5

4 3

2

6 1

Discovery

Expectations &Recommendations

Audit

Monitor

Analyze

Implement