33
Social Media Models Which one is right for you?

Social media models

Tags:

Embed Size (px)

DESCRIPTION

How do decide which social media tools are best for your Technical Communications. Full notes available: http://www.onemanwrites.co.uk/2010/09/30/tcuk10-social-media-models/

Citation preview

Page 1: Social media models

Social Media ModelsWhich one is right for you?

Page 2: Social media models
Page 3: Social media models
Page 4: Social media models
Page 5: Social media models

My name is Gordon McLean, and…

Page 6: Social media models

Blog: onemanwrites.co.uk

Twitter: @onemanwrites

Page 7: Social media models
Page 8: Social media models

Community-based Social Customer Relationship Management

Page 9: Social media models

http://greyfiti.com/2010/a-new-minimalist-principle-that-john-m-carroll-didnt-think-of-increase-acquisition-speed/

“The typical ‘best practices’ that most technical writers still adhere to are completely out of touch with the sheer speed at which 20-somethings expect to be able to absorb information.”

Page 10: Social media models

Publish & Respond

Publish & Collaborate

Collaborate & Share

Broadcast

Page 11: Social media models

Publish Respond

Page 12: Social media models

Quick feedback loopDirect access to audienceEasy fit to publishing model

Page 13: Social media models

Initial overhead of converting output Being part of the conversations (these drop over time as you better focus your content)

Page 14: Social media models
Page 15: Social media models

Publish & Collaborate

Page 16: Social media models

User-generated content Spreads the reachReal life usage

Page 17: Social media models

Non-validated informationWho ‘owns’ the information?

Page 18: Social media models
Page 19: Social media models

Collate & Share

Page 20: Social media models

Simple to set upSpreads the reach

Page 21: Social media models

Non-validated informationNo control over linked content

Page 22: Social media models
Page 23: Social media models

Broadcast

Page 24: Social media models

Simple to set upEasily distributed by others

Page 25: Social media models

Challenging to writeCan be seen as noise

Page 26: Social media models
Page 27: Social media models

MASHUP

Page 28: Social media models
Page 29: Social media models
Page 30: Social media models
Page 31: Social media models
Page 32: Social media models
Page 33: Social media models

Twitter Meetup @ the bar @ 6pm


Temporal models of streaming Social Media datadanielpr/files/viva14-slides.pdf · models & text regression •Supervised forecasting applications internal, external •Unsupervised

Temporal models of streaming Social Media datadanielpr/files/viva14-slides.pdf · models & text regression •Supervised forecasting applications internal, external •Unsupervised

Documents
Social media - Geographical Association · [socialnomics.net] Common characteristics [Bray, 2012] social media challenges traditional models. social media allows people to communicate

Social media - Geographical Association · [socialnomics.net] Common characteristics [Bray, 2012] social media challenges traditional models. social media allows people to communicate

Documents
Effective Curriculum Models for Social Media-Based Training

Effective Curriculum Models for Social Media-Based Training

Documents
SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

Documents
Social media -based value creation and business models - TUT · Social Media-Based Value Creation and Business Models Abstract Purpose – The purpose of the study is to create an

Social media -based value creation and business models - TUT · Social Media-Based Value Creation and Business Models Abstract Purpose – The purpose of the study is to create an

Documents
A Model for Social Media Adoption in Social Enterprises: A ... · social media adoption models were tested against these key parameters to figure out their efficiency and effectiveness

A Model for Social Media Adoption in Social Enterprises: A ... · social media adoption models were tested against these key parameters to figure out their efficiency and effectiveness

Documents
Social models and challenges to collective bargaining 1 seminar.pdf · Social models and challenges to collective bargaining 1 Social models in Europe: social protection,Social models

Social models and challenges to collective bargaining 1 seminar.pdf · Social models and challenges to collective bargaining 1 Social models in Europe: social protection,Social models

Documents
Social media data can change business models

Social media data can change business models

Social Media
Jeanette Carlsson an Assessment of Social Media Models

Jeanette Carlsson an Assessment of Social Media Models

Documents
Social Media Man (Infographic) | One Social Media | Social Media Infographics | Social Media Statistics

Social Media Man (Infographic) | One Social Media | Social Media Infographics | Social Media Statistics

Documents
Social Media based Simulation Models for Understanding ...dmkd.cs.vt.edu/papers/IJCAI18a.pdfSocial Media based Simulation Models for Understanding Disease Dynamics Ting Hua 1, Chandan

Social Media based Simulation Models for Understanding ...dmkd.cs.vt.edu/papers/IJCAI18a.pdfSocial Media based Simulation Models for Understanding Disease Dynamics Ting Hua 1, Chandan

Documents
Generative Models forjfoulds.informationsystems.umbc.edu/slides/2018/Xu_Foulds_ICWS… · •Goodreau (2007) •Moral of the ... •Rich generative models for social media data •Network

Generative Models forjfoulds.informationsystems.umbc.edu/slides/2018/Xu_Foulds_ICWS… · •Goodreau (2007) •Moral of the ... •Rich generative models for social media data •Network

Documents
e-Business, e-Marketing And Social Media 2008 Course Ge Ma Business School Mod 13 Social Media Models By Example Casi Mobile

e-Business, e-Marketing And Social Media 2008 Course Ge Ma Business School Mod 13 Social Media Models By Example Casi Mobile

Education
Computational Models of Discourse and Dialogue 2011: Conversation in Social Media

Computational Models of Discourse and Dialogue 2011: Conversation in Social Media

Documents
Social Media Strategy and Business Models

Social Media Strategy and Business Models

Documents
Innovative Models and e-Marketing for Social Enterprisesin the age of Digital Media

Innovative Models and e-Marketing for Social Enterprisesin the age of Digital Media

Education
Social Media Strategy Development: 10 models that get you going

Social Media Strategy Development: 10 models that get you going

Business
Managing user centric business models in social media value networks

Managing user centric business models in social media value networks

Business
Social Media, Big Data and New Business Models

Social Media, Big Data and New Business Models

Social Media
Social Media based Simulation Models for …Social Media based Simulation Models for Understanding Disease Dynamics Ting Hua1, Chandan K Reddy1, Lei Zhang1, Lijing Wang1, Liang Zhao2,

Social Media based Simulation Models for …Social Media based Simulation Models for Understanding Disease Dynamics Ting Hua1, Chandan K Reddy1, Lei Zhang1, Lijing Wang1, Liang Zhao2,

Documents
Social Media based Simulation Models for Understanding

Social Media based Simulation Models for Understanding

Documents
The Permanent Disruption of Social Media · Social media’ S impacT The traditional pyramid and ladder models of donor engagement have persisted into the age of social media, as

The Permanent Disruption of Social Media · Social media’ S impacT The traditional pyramid and ladder models of donor engagement have persisted into the age of social media, as

Documents
Social Media Mining - Chapter 4 (Network Models)

Social Media Mining - Chapter 4 (Network Models)

Education
Theoretical Models of Social Media, Marketing

Theoretical Models of Social Media, Marketing

Documents
Social media governance Harnessing your social media opportunity … · 2015-06-03 · Developing enduring, agile social media operating models – we have developed a framework which

Social media governance Harnessing your social media opportunity … · 2015-06-03 · Developing enduring, agile social media operating models – we have developed a framework which

Documents
Cell Development II Cell Signaling and Disease Models Cell Social Media BKA

Cell Development II Cell Signaling and Disease Models Cell Social Media BKA

Documents
Improving Latent User Models in Online Social Mediaaditk2.web.engr.illinois.edu/reports/arxiv1.pdf · Improving Latent User Models in Online Social Media Adit Krishnan Dept of Computer

Improving Latent User Models in Online Social Mediaaditk2.web.engr.illinois.edu/reports/arxiv1.pdf · Improving Latent User Models in Online Social Media Adit Krishnan Dept of Computer

Documents
6 Models for Measuring Social Media ROI - Ignite Social Media

6 Models for Measuring Social Media ROI - Ignite Social Media

Business
Social Media & Experienced-based Business Models

Social Media & Experienced-based Business Models

Technology
Trust, but verify: social media models for disaster managementsnurb.info/files/2016/Trust, But Verify.pdf · 1 Trust, but verify: social media models for disaster management Amisha

Trust, but verify: social media models for disaster managementsnurb.info/files/2016/Trust, But Verify.pdf · 1 Trust, but verify: social media models for disaster management Amisha

Documents