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Hello. I'm not a marketing expert in the traditional sense. Let me explain... ...in 2008, my small business was going over a cliff. The recession had crippled all of the traditional ways I knew of making my business work. It was the year-and-a-half of agonizing, torturous trial-and-error that I learned how to turn any business around. Specifically I learned... (*) ...how to really make Facebook work (*) ...how to really make Google Adwords work (without breaking the bank) (*) ...how to optimize a Google Places listing (*) ...how to get feedback on your site before it's even live (*) ...how to optimize your website for maximum sales (*) ...and much more
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Social Media Marketing Plan
Neeraj DhimanProject Producer
6/12/2012
OverviewSocial Media IntroductionSocial Media WorkingSocial Media Marketing MethodTime TableBudget Q & A
6/12/2012
About SE0 Solution
Our main goal is to generate online sales via targeted mode of interaction. We will penetrate major players in social media along with targeted advertising; they include but are not limited to:
• YouTube
• Blogs
• Websites
• Advertising on Social Media
• Advertising on Blogs
• Advertising on Websites
• Advertising on Search Engines 6/12/2012
What is Social MediaSocial Media is designed to disseminated through social interaction created using highly accessible and scalable publishing technique.
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Need Of Social Media
The internet has the highest global reach and the reach for US is 67%, which means that it is the best place for generating sales and taking your business to the next level. Social media accounts for one out of every six minutes spent online in the US, Facebook being the most used by Americans.
Social media is the most significant online market to connect with and generate sales. With over 5 years practical experience in online marketing we assure commitment and our level best effort in promoting and helping, develop awareness, and drive traffic; social media in particular.
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Social Media PlatformsOf 400 million user, 20 million join fan pages every day.
5 Billion links photos, and videos are shared on Facebook every day
Fastest growing segment on Facebook is 35 year and older
Radio and TV took decades to reach 50 million users.
Facebook added 100 million user in 6 months
80% of twitter usage happens off of twitter.com
Over 10 million Update per day.
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How is Social Media used?Customer Service
Product /Service Feedback
Industry Networking
Promotion/Contests
News Company Updates
Internal Collaboration
Started SM May 2007
Use Twitter, facebook, You tube, blog, yelp.
Approximately 1 Hr per day
Sold 16 homes in 2007, 40 in 2008 and over 100 in 2009
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Methods We will market the ticket website on social media, websites, and blogs. The
methodology is explained below for various channels and platforms.
Facebook Promotion of the ticket website on the following Facebook channels:
Activity Type Detail
Fan Page Fan Page We will make a custom fan page that will have all our social media synced. This fan page will have custom artwork and design to gather fans for the event. We will promote the ticket website by engaging with the fans. Our Facebook page will lead fans and non‐fans directly to the ticket website.
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Methods
Activity Type Detail
Fan Pages & Groups
• College Students • Young Professionals • Dub Step/Rave Fans • Colleges (selected list) • Sponsor Pages • Band Pages • Party Pages • Fun Groups • Pages and Groups within the event location
We will Join specific groups and fan pages on Facebook. We will participate in discussions, befriend users and invite to our event.
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MethodsActivity Type Details
Friends Communication with friends and fans on Facebook
We will send an invitation to the event with details and a link to the ticket website via message.
Event Events on Facebook
We will create an event on Facebook; add details with a link to the ticket website. We will request/invite friends and users to the event.
Advertising
Textual/Graphic Ads
We will create ad campaigns and advertise on Facebook , within the target market. Our ads will be shown only to users of specific age and location. The ads will lead directly to the ticket website where transaction occurs.
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Twitter Activity Type Detail
Twitter Handle
Description and Background
We will create a Twitter handle with added description to the event. We will create a custom Twitter background that will highlight features of the event and thus help in its promotion.
Building Followers
Lists & Followers
We will create lists and add followers to them. We will also follow targeted people and groups on Twitter.
Engaging Mentions & Hash Tags
We will mention people in our status updates via hash tags and engage in conversations with them, promoting the event.
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YouTube
Activity Type Detail
YouTube Channel
Description and Background
We will create a YouTube channel with added description to the event. We will create a custom YouTube background that will highlight features of the event and thus help in its promotion.
Videos Promotional Introductory Offers
We will upload and market videos of various types for the promotion of the event.
Engaging Conversations We will engage with people who comment on our videos. We will also comment on other videos, befriend people, promote our channel and invite to our event.6/12/2012
YouTube
Activity Type Detail
Advertising Textual/Graphic Ads We will create ads that link to the ticket website.
Paid Video Promotion
Video Promotion We pay people with a high amount of subscribers to publish our video, or make a video promoting the event.
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Blogs & Websites Activity Type Detail
Blog Posting
Creating and commenting on targeted blogs.
We will create microblogs to promote the event. They will contain links to all social handles and the ticket website. We will create a list of targeted blogs and websites to participate in conversations (commenting). Our comments will have a link to the ticket website.
Advertising Textual/Banner Ads
We will promote the event via advertising on targeted high traffic blogs and websites. We will also advertise via guest blogging. 6/12/2012
Search Engine Advertising
Activity Type Detail
Landing Pages Custom Landing Pages
We will suggest/and/or create custom landing pages to promote the event via ads.
Advertising Google Search Network Google Display Network
We will advertise on these networks, ensuring targeted traffic to our landing pages/ticket website.
04/10/23
Evaluation
We will install analytics and third party tools to ensure that the project has completed its objectives. We will collect the following data and provide timely reports (that may include the following):
• The activities performed thus far • Amount of traffic to the ticket website/landing pages • Source of traffic • Number of Books sold • Cost
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Time Table After the commence date of the project, it will take a minimum of 3 months to reach
a desirable target audience, during which, sales will occur
.
Activity Initiation Duration
Social Media Design/Development
From project commencement
Within 3‐4 weeks
Social Media Promotion
From project commencement
Minimum 3‐4 months
Online Advertising From project commencement
Minimum 3 months
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Facebook, Twitter, YouTube and other social media design and/or development will be completed within the first 3‐4 weeks of the project commencement. During which, simultaneous promotion will be initiated and carried out for the minimum period of 3 months. Advertising and other forms of promotion will be initiated, prioritized and designed or developed within the first 2 weeks of project commencement and the promotion is subject to continue for the minimum period of 4‐5 months.
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Budget
Activity Budget Per Month
Facebook Promotion
Twitter Promotion
YouTube Promotion
Blog & Website Promotion
Advertising (Social Media) (Clients Budget)
Advertising (PPC) (Clients Budget)
Additional costs (non static) (tools + advertising links, design/development etc) Clients Budget)
Advertising (SM + PPC )(My Cost) 6/12/2012
Queries
Thanks & RegardsNeeraj Dhiman
6/12/2012
