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Social Media Marketing 101

Darren Barefoot, Capulet

In terms of vampires and werewolves, which team are you on?

1. Team Edward2. Team Jacob3. Team Bella4. Team Buffy5. I prefer zombies

Are you on the following social networks?

1. Facebook2. Facebook and

Twitter3. Facebook, Twitter

and LinkedIn4. None of the above

Have you ever edited a Wikipedia article?

1. Yes2. No

{Ice cream and flowers

What is social media?

{Here come the abstract nouns

Seven principles of social media

{I was told there would be no math

Does the social web matter?

What fraction of the Canada's online population has a Facebook profile?

1. 20%2. 35%3. 50%4. 65%

{Really, it’s not a dirty word

What is social media marketing?

Using these channels to communicate and influence

{Two ungulates, a crowd and a Tim Hortons

Four essential lessons

http://tinyurl.com/smm101