Social Media Marketingfor Nonprofits

Liz Horgan

Social Media Involvement

• 97% of Nonprofits• 66% US adults

Why ?

How can social media work for your nonprofit organization?

This is about YOU

Social Media Marketing Today’s Agenda

• How To Approach Social Media

• Improve What you’re Doing Now

• Tips and Examples

• Mistakes to Watch Out for

Approach: Organizational Mindset

• Support from the Top

• Integration/tie-in with all aspects of mission

• Measure

• Share internally

Goals and Objectives

• Raise awareness• Fundraising• Participation• Leverage resources• __________________

How to Begin

Make A Plan• Goals and Objectives• Audience• Choose best Social Media Tools• Campaign & strategies• Implement & Train• Focus on ROI• Execute consistently

Ways to …

Build Community - Facebook

Post Good Stuff!

• Pictures & Video• Edgy• Emotional Tugs• Actionable

Then…test

How?• Craft you Posts• Call to Action – be specific • Events• Tell stories• Polls• Contests• Link to others• Showcase multiple ways to get involved• Easy donation link

Research – Twitter (LI and FB, too)

Based on:

• location• keywords• people• sentiment

Research – Twitter

Research for:

• outreach

opportunities

• G2/Intelligence

• What people are

saying about YOU

Reputation and Awareness - LinkedIn

Ask questions and provide answers

• Demographics• Access and Reach

Event Excitement - Pinterest

• costume ideas• rest stop ideas• men’s team hats• funny quotes• … get creative!

Think beautiful images

Tips• Organize a petition on act.ly• Check out YouTube’s Nonprofit program

• Put your social icons on email signature and on marketing materials

Beware

• Time Factor• Not Listening• No Followers• Not Found• Boring

Time Factor - Hootsuite

Streamline: Get help and be more efficient

Time Factor – What to Post

Content

• Calendar• Curation• RSS Feeds• Create Quality Content

ListenKnow what your people are saying …

They tell you what they want to hear from you.

Followers

• Let your people know you’re on a social network• Reach out - Invite and cross promote. Follow others• Get people engaged

Not Found

• SEO• Keywords• Links

Boring

Don’t !

3 More Tips

• Call to Action

• Time Management

• Spur Engagement

Call to Action - All Platforms

Pair campaigns with on-the-ground calls to action

Time Management - YouTube

Engage through:

• decision-making

• behind-the-scenes

involvement

Spur Engagement - Flickr

MeasurementDefine YOUR Social media success

• Analytics• Measure/ROI• Revise• Repeat

Questions

Liz Horgan

liz.horgan@strategicsocialmedianc.com