19
Worcester County Sheriff’s Office Social Media Analysis SOCIAL MEDIA & MARKETING FINAL PRESENTATION

Social media & marketing final 2 presentation

Embed Size (px)

Citation preview

Page 1: Social media & marketing final 2 presentation

Worcester County Sheriff’s Office

Social Media Analysis

SOCIAL MEDIA & MARKETING FINAL PRESENTATION

Page 2: Social media & marketing final 2 presentation

WORCESTER COUNTY SHERIFF’S OFFICE SOCIAL MEDIA ANALYSIS

• LOOK AT EXISTING SOCIAL MEDIA WITH QUANITATIVE & QUALITATIVE ANALYSIS

• DISCUSS GROUNDSWELL PRINCIPLES

• NEW APPLICATIONS

• STRATEGY AND LONG TERM SOCIAL MEDIA GOALS

Page 3: Social media & marketing final 2 presentation

* First thing every morning, check sites like Addictomatic as well as Google Searches for content on the web about Worcester County Sheriff’s Office & Sheriff Evangelidis

Page 4: Social media & marketing final 2 presentation

SHERIFF’S FACEBOOK PAGE

*Responsible for managing 3 FaceBook Pages – Sheriff Evangelidis, Worcester County Sheriff’s Office & Worcester County Reserve Deputy Sheriff’s Association

Page 5: Social media & marketing final 2 presentation

*Strongest of all 3 Facebook Pages – almost 4,000 FB Friends*Groundswell likes a mix of fun, informative and personal content, example

New Balance Sneaker Post

Page 6: Social media & marketing final 2 presentation

WCSO OFFICIAL FACEBOOK PAGE

• Over 1,300 Friends on FB for Worcester County Sheriff’s Office Page• Content here for the Groundswell has to be professional and public safety oriented

Page 7: Social media & marketing final 2 presentation

• Example of Public Safety Content – Iris Scan Program for Children Post• Groundswell seems to be fascinated by posts of inside “walls” of jail

• Also use FB as a tool to post WCSO Job Openings

Page 8: Social media & marketing final 2 presentation

Story goes National with PBS thanks to Social MediaMeet WCSO K-9 Nikita

Nikita will star in episode 4 of National PBS Series Shelter Me

Page 9: Social media & marketing final 2 presentation

• Story was featured in Telegram & Gazette and run by every paper in Worcester County – lots of exposure on the web & social media• The Groundswell LOVES great stories about animals

Page 10: Social media & marketing final 2 presentation

RESERVE DEPUTY FACEBOOK PAGE

• Smallest following of all the FaceBook Pages• Charitable arm of Sheriff’s Department

• Most of the Groundswell (Reserve Deputies) tend to be older demographic

Page 11: Social media & marketing final 2 presentation

*FaceBook Posts here are for Food & Coat Drives and other Charitable Works• Recent posts highlight professional athletes and new Reserve Deputies –

Former New England Patriot Joe Andruzzi and New England Revolution Soccer Star Diego Fagundez

Page 12: Social media & marketing final 2 presentation

FACEBOOK INSIGHTS

• Receive weekly FaceBook Analytics – FaceBook Insights• Total Page likes up slightly .4% , Total Reach up 76.9% from previous week

• Try to keep content fresh, new & interesting to drive traffic

Page 13: Social media & marketing final 2 presentation

WORCESTERCOUNTYSHERIFF.COM

W3 Web Award GoldInternational Academy of the Visual ArtsWorcester County Sheriff’s OfficeWebsite Design

Award Winning Web-Site

Page 14: Social media & marketing final 2 presentation

WORCESTERCOUNTYSHERIFF.COMDASHBOARD

*Responsible for Back-End Maintenance -Posting Press Releases, News Articles etc..* Always utilize SEO (Search Engine Optimization, lots of tags!!)*Word Press Updates*Track Analytics Dashboard - Visits, Pageviews, Bounce Rate, New Visits

Page 15: Social media & marketing final 2 presentation

LEW EVANGELIDIS @SHERIFFLEW

• Growing Platform – Only 239 Followers, 176 Tweets• Utilizing more now with #sherifflew hashtags, retweets, tweeting pics, following others

Page 16: Social media & marketing final 2 presentation

Sheriff Lew Evangelidis : Where are you heading?

Page 17: Social media & marketing final 2 presentation

YouTube Analytics

• YouTube is not biggest Social Media Platform for WCSO• Will continue to make short video clips when possible• Will continue post videos on FB page and Website

Page 18: Social media & marketing final 2 presentation

INCORPORATE GROUNDSWELL PRINCIPLES

Tapping the Groundswell with Twitter“There is more to Twitter than Meets the Eye”

Twitter supports all 5 objectives –Listening, Talking, Energizing, Supporting & Embracing of the Groundswell

More Effective Uses of Twitter for Worcester County Sheriff’s Office:• Begin to “Co-Tweet” or “Tweet-Deck”

• Set up Tweet Card for FREE Twitter Analytics

Respond, Retweet and Link

According to The Groundswell:“Twitter may be among the simplest, most powerful social tools you can use. Just make sure you integrate it with the rest of your social channels.”

Page 19: Social media & marketing final 2 presentation

Groundswell StrategyWCSO Social Media Management Made Easy Using Hootsuite

• Will now begin to use Hootsuite to manage all social media networks from one place• Can create custom content, schedule messages, reply, retweet and “like” messages and perform a range

of social media actions directly from one stream – Hootsuite Dashboard• Will now begin to add MORE Social Network Platforms – Instagram, Flickr, Vimeo, YouTube

• Will now be able to reach the Groundswell with WCSO message more efficiently and effectively