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Vanier College Social Media Management Workshop Series - Intermediate
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Social Media Management Workshop - Intermediate
Social Media
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Welcome!
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About Me
• Extensive Social Network Experience
• Certified Software Specialist
• BA in Human Relations
• Master’s Educational Technology (candidate)
• Adult Education Certificate
• Information Technology (IT) Customer Care
• Blogger (WordPress)
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Objective
Is to introduce you to the basics of Social Media Management
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Housekeeping!
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Contact Preferences
How would you like to be contacted about workshop resources and follow ups?EmailBlogFacebookLinkedIn
Send me an email with your preference(s):
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Social Media & Learning
Three basic learning styles: Visual Auditory kinesthetic
Online LearningSelf-Directed LearningCollaborative LearningLifelong Learning
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Social Media for Personal Use
JournalingDiaryResearchLibraryScrapbookPhoto album
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Creating an effective Social
Media Profile/Pages
Attract, Follow and Engage
Followers and connections
Post frequent consistent and relevant Status
Updates
Review post and
Followers Analytics
Establish Presence
Amplify Presence
Build NetworkAnalyze &
Refine
Social Media Management Four Step Process
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• Establish online presence
• Events• Conferences• Books• Promotions• Newsletter
Social Media Profile/Page
• Invite Followers
• Find groups• Post helpful
content• Ask
questions• Support
discussions
Follow & Engage
• Post messages
• Share content
• Solicit response
• Cross promote
Amplify Online
Presence
• Monitor engagement
• Track post activities
• Perform page analysis
Analyze & Refine
Approach to Social Media Management
Social Media Management
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• Publish across multiple social media channels
• Offers free stuff• Gifts• Give-a-ways• Games• Remain up-to-date on new online
trends• Update content regularly• Create polls• Ask questions
Social Engagement
• Pay attention to content receiving the most interactions
• Monitor and Engage• Manage endorsements and
recommendations• Report:
• Clicks• Comments• Retweets• Replies• Get feedback on current issues
and hot topics
Social Listening
Social Media ManagementKey Focus
Commit to connecting and engaging with your industry,
customers, followers and connections
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• Post relevant community & industry
information about issues and topics
• Highlight cultural, non-profit,
sporting and other special events
and festivals
• Connect and follow people who are
making a difference in the
community and industry
• Monitor and manage online
reputation on social network
channels
Social Engagement Process
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Social Engagement Strategy
Blogs Facebook Google+ LinkedIn Pinterest Twitter YouTube Instagram Foursquare
Post relevant information
Like and follow colleagues
Like and follow local businesses, educational and religious institutions in the community
Spark discussion
Respond to both good and bad comments quickly
Ask questions Share relevant
contents
Social Channels
Social Interaction
Social Engagement
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Social Networks
Businesses & Professionals
Customers
Community-Industry
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Increase in traffic
Increase in page views visits, followers, unique
visitors
Social community engagement
Social Media Management Tool
Social Media Analytic Tools
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Examples
Social Media AnalyticsSocial Media Management Tool
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Involves: Increasing
your social media presence
By: Cross-
promoting on other social media networks
By: Encouraging
social sharing of relevant and appropriate content
Establishing Your Online Brand
Presence
Social Media Management
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Questions
?
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• Create a Facebook Event• Create a Social Media Group• Endorsing a connection• Social Engagement• Social Listening• Recommendation versus
Endorsement• Etiquette• Pinterest Dashboard• Twitter Dashboard• Google+ Dashboard• Facebook Dashboard• LinkedIn Dashboard• Strength of your profile• Create a list twitter Facebook• Hide
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Private Lessons?
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Thank You!