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A beginners guide to Social Media. Learn the basics of social sharing, setup, and tracking social media success.
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My Goal:Value and Trust in Communications
Open, generous and connectedBE AVAILABLE FOR YOUR CUSTOMERS.
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Value 4 me: Seth Godin
Open, generous and connected
Isn't that what we seek from a co-worker, boss, friend or even a fellow conference attendee?Open to new ideas, leaning forward, exploring the edges, impatient with the status quo... In a hurry to make something worth making.Generous when given the opportunity (or restless to find the opportunity when not). Focused on giving people dignity, respect and the chance to speak up. Aware that the single most effective way to move forward is to help others move forward as well.and connected. Part of the community, not apart from it. Hooked into the realities and dreams of the tribe. Able and interested in not only cheering people on, but shining a light on how they can accomplish their goals. 2/14/2012 Seth Godin
First Things First
• We Belong to a Crowd - • Today’s lingo - A Tribe
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Our Tribe is Good• WE want to be Connected • And... Connected is good for
Business
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Who Are These People
Population by Age 2010
As you would guess, we share ideas with our
tribe.Word of Mouth is STILL one of the most effective marketing tools you have.
And... We want them talking.
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Unlike Traditional Marketing - We Can Have A Conversation
So...
You will need to Monitor the conversation AND Engage with the audience!
Did I Say Effort?
It’s hard to be taken seriously - if you only
play around
Social Media Provides an Opportunity to be USEFUL
"If you sell something you make a customer today. If you help someone, you may create a customer for life. The key to success - the key to marketing that people will love - is to stop being a salesman and start being a YOUtility.
YOUtility is marketing so useful, that people actually want it. If you do that - if you make your marketing inherently true, astoundingly useful - your customers will do your marketing for you. It's a paradox, but you'll sell more by selling less." -Jay Baer, Convinceandconvert.com
Youtility
Do Understand it is Marketing
It deserves all the attention you would give any marketing campaign.
It takes time, money, knowledge of your customers, and close attention to the returns.
If you are not studying your results and making adjustments you need to start now.
Before Getting Started Ask World
•Who is Using It?•What are they using it for?•When are they using it?•Where are they using it? m/d•Why are they using it?•How long are they using it?
800 Million Daily Users75
285
12525
3==4353==4353=435
800 Million Daily UsersTwo-Thirds of Small Businesses Use Facebook
Should You? ... YesWho? ... Needs Careful Thought And Planning
PinterestDominated By Women
10.4 Million Users80% Female30% 25-34
Average Daily Time 98 min
Is This A Relevant Target For You?
If you are in a visual business - Seems to make sense
DecisionsWhat is Popular among the site’s users?
Is your content, products, and services aligned with those that are trending on this social media site?
It’s All About Content
Encourage Sharing Make sure you include you social sharing buttons
to encourage a repost
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Drive Leads and Sales
Goal
Are These People
A: Potential Customers
B: Have the Ability to Influence Potential Customers
It’s a Committment
B: TwitterA: Facebook
C: LinkedIn
E: YouTubeD: Google+
F: All of the Above
Some Quick Dos
Be Specific Be Genuine Share Something Happy / Meaningful Make it Visual
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Things to Think About
Mobile - Fast Growing Access IDD, Inc. Website- Mobile Up 327% No option today but to be Mobile ready
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Dos and Don’t
Do - Be Consistent Do - Like it When they “Like” it Do - Invest in Content Do - Plan Ahead Do - Coordinate with Your Other Marketing Don’t - Ignore the Data Don’t - Try to Participate in Everything Don’t - Pass Around the Duties Don’t - Air a Problem Online
Valuable Data
Find out easily what works and what
doesn’t. Regroup + Start
Again.
Valuable Data
Data? What now?• Track the gender, age, and
location of your followers
• Track how many referrals you get to your website from each social network
• Decide from your levels of engagement which network your customers are participating in the most and direct your efforts there
• Track the most engagement from your posts and continue along that path of desired communication
TestTrackLearn
Repeat
Participate
Don’t Give Up
IDD ServicesWe provide:
•Web design•Social Media Setup and Management•Content Creation •SEO Services•Content Management Systems •Digital Marketing Strategy (e-Newsletters, email campaigns)•Media Production (video, photography)•Custom Apps•Interactive Kiosks
The Ins and OutsThe Dos and Don’ts of Social Media
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Call IDD for your FREE consultation today!
(540) 953-2627
