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Social Media is not a fad. Presented by Linda Jackson August 26, 2011

Social Media is not a fad

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Introductory social media presentation delivered to the PNW District - Optimist International, August 26, 2011

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Page 1: Social Media is not a fad

Social Media is not a fad.

Presented by Linda JacksonAugust 26, 2011

Page 2: Social Media is not a fad

Social Media is a fundamental shift in the

way we communicate.

Page 3: Social Media is not a fad

Social media is a way to transmit or share information with a broad audience.

Page 4: Social Media is not a fad

30 Billion Pieces of information are

shared on Facebook

each month.

Source: NY Times, Mar 29, 2011

Page 5: Social Media is not a fad

6 Billion Tweets

are sent @Twitter

every monthSource: Twitter, August 18, 2011

Page 6: Social Media is not a fad

<< I want to go to lunch.>>

<< I went to lunch.>>

<<This is where I ate lunch.>>

<<Why do we eat lunch?>>

<<Look at me eating lunch!>>

<<I’m really good at eating lunch.>>

Page 7: Social Media is not a fad

Social media is where

public relations and word of mouth marketing

meet with technology.

Page 8: Social Media is not a fad

With social networking, the story is more concise

140160

120Smartphone

Page 9: Social Media is not a fad

Relationships

People

Like an elevator speech, we want to get to: Tell me more…

We want to create mutually beneficial relationships based on shared values and goals.

Page 10: Social Media is not a fad

Our blogs share stories about what it means to be part of an Optimist Club

http://www.experienceoptimism.org

http://www.pnwdistrictoptimist.com

More than 1,000 stories online.

Page 11: Social Media is not a fad

Optimist International is becoming social

Blogging platform

Engage and connect with Optimist Club members

http://www.optimist.orghttp://eoptimist.org

Page 12: Social Media is not a fad

https://www.facebook.com/pnwoptimist

http://twitter.com/#!/pnwoptimisthttp://twitter.com/#!/newoptimistclub

Like the PNW District on Facebook (please)

Follow us @Twitter

Page 13: Social Media is not a fad

It is a fundamental shift in the way we communicate.

Social networking is not a fad.

Are you ready to connect?

What about your Optimist Club?

Social networking improves your ability to influence

and promote.

Page 14: Social Media is not a fad

Linda Jackson

Twitter: @newoptimistclubFacebook: www.facebook.com/lindajPhone: 208.861.2310Email: [email protected]: skypelindaj25

Let’s connect!