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Social Media- a powerful forceSocial Media- a powerful force
People having conversation onlinePeople having conversation online
Changing our worldChanging our world
The web is essential in our daily The web is essential in our daily lives. Social media now lives. Social media now surpasses email in global reachsurpasses email in global reachWord of mouth is reaching new Word of mouth is reaching new levellevelMillions of interaction takes Millions of interaction takes place every hourplace every hourBrands are being discussed Brands are being discussed 24/724/7
Social media = Knowledge EnhancementSocial media = Knowledge Enhancement
Look who is talking?Look who is talking?
-your school friends-your school friends
-your family-your family
-your college friends-your college friends
-your surfing friends-your surfing friends
Group of people or friends Group of people or friends who never have been who never have been exposed to each other exposed to each other offline are linked onlineoffline are linked online
A shift to publishing a conversationA shift to publishing a conversation
•People are increasingly using web to People are increasingly using web to get the required information from get the required information from each othereach other
•We are also seeing how people are We are also seeing how people are spending much more time interacting spending much more time interacting with people, and much less time with people, and much less time consuming content from websites. consuming content from websites. Such a bigger shift is not about any Such a bigger shift is not about any one particular social network. Its all one particular social network. Its all about people connecting to each about people connecting to each other onlineother online
Your face on facebookYour face on facebook
Facebook gives people the Facebook gives people the power to share and makes the power to share and makes the world more open and connectedworld more open and connectedFastest growing Fastest growing social network in social network in the world (millions of active the world (millions of active members)members)People spend on Facebook to People spend on Facebook to keep up with friends, upload keep up with friends, upload unlimited photos, share videos unlimited photos, share videos and many moreand many morePowerful tools to engage and Powerful tools to engage and understand your audience:understand your audience:
Brand Brand pagespagesCustom Custom applicationsapplicationsTargeted Targeted advertisingadvertising
Fan pages for businessFan pages for business
Brand’s Brand’s homepagehomepage on Facebook. on Facebook. Allows you to post photos, Allows you to post photos, videos, events and other videos, events and other messages.messages.Users interact with you byUsers interact with you by
Becoming fansBecoming fansCommenting on your postsCommenting on your postsParticipating in discussionsParticipating in discussionsPost photos to your pagePost photos to your page
FansFans see your page updates in see your page updates in their their newsfeednewsfeedBuild your networkBuild your network
Best practices on facebookBest practices on facebook
Have a conversation and get Have a conversation and get feedbackfeedback
Connect and grow your Connect and grow your networknetwork
It’s not what you know…It’s not what you know…It’s whom you knowIt’s whom you know
Facebook featuresFacebook features
Use Use Publisher (News feed) to keep your users updated on new content.Write or import Notes and share them with your audience.Post Photos and Videos of your events.Post Photos and Videos of your events.Add Applications that enhance your Page experience. Add Applications that enhance your Page experience. Create Discussion Boards to solicit user feedback and generate Create Discussion Boards to solicit user feedback and generate brainstorms. brainstorms. Create Groups to help people with similar interests connect with one Create Groups to help people with similar interests connect with one anotheranotherSet up Events and have your fans RSVPSet up Events and have your fans RSVP
• Linkedin is an online network of more than 30 million experienced Linkedin is an online network of more than 30 million experienced professionals from around the worldprofessionals from around the world
• When you join, you create a profile that summarises you professional When you join, you create a profile that summarises you professional accomplishments. Your profile helps you find and be found by former accomplishments. Your profile helps you find and be found by former colleagues, clients and partners. You can add more connections by colleagues, clients and partners. You can add more connections by inviting trusted contacts to join Linkedin and connecting you.inviting trusted contacts to join Linkedin and connecting you.
• Your network consists of your connections, connections’ of connections, Your network consists of your connections, connections’ of connections, and people they know, linking you to thousands of qualified professionalsand people they know, linking you to thousands of qualified professionals
• On Linkedin you can:On Linkedin you can:Post a profile and resumePost a profile and resumeConnect with colleaguesConnect with colleaguesShare professional recommendationsShare professional recommendationsFind jobsFind jobsForums to demonstrate expertise and find answersForums to demonstrate expertise and find answers
GetGet
Linkedin ProfileLinkedin Profile
Connection + Conversation= Connection + Conversation= OpportunityOpportunity
Linkedin featuresLinkedin features
Use recommendation to recommend someone Use recommendation to recommend someone and to ask people who we know to endorse usand to ask people who we know to endorse us
Network statisticsNetwork statistics
Create groups and know your followersCreate groups and know your followers
We can post jobs, manage jobsWe can post jobs, manage jobs
Receive messages at your linkedin inboxReceive messages at your linkedin inbox
Create events, discussionsCreate events, discussions
Link to your word press blog which helps get Link to your word press blog which helps get featured in search enginesfeatured in search engines
Explore more about linkedin at learning centreExplore more about linkedin at learning centre
TwitterTwitter
• Is a communication tool, a Is a communication tool, a MicroblogMicroblog
• Microblogs are blogs limited to a Microblogs are blogs limited to a sentence or two (about sentence or two (about 140 140 characterscharacters))
People use microblogging to People use microblogging to promotepromote themselves, share themselves, share content and content and follow follow friends, friends, celebrities and brandscelebrities and brands
Companies use it for Companies use it for marketing, public relations marketing, public relations and customer service by and customer service by giving their brand a voicegiving their brand a voice within the communitywithin the community
Twitter Profile looks likeTwitter Profile looks like
An application-Tweet DeckAn application-Tweet Deck
An application to An application to manage multiple manage multiple twitter and other twitter and other social networking social networking accountsaccounts
BlogBlog
A blog is a website with A blog is a website with regular entries regular entries of commentary of commentary or or newsnewsBlogs serve to establish your company Blogs serve to establish your company as as transparenttransparent, , relevantrelevant, , activeactive, and , and expertexpert. . Engage in Engage in dialogue dialogue with your with your customerscustomersImprove your Improve your search engine visibilitysearch engine visibilityPromote Promote product launches product launches andand events eventsGain Gain expert status expert status by providing useful by providing useful tipstips
Video sharing sites let you Video sharing sites let you upload upload videos videos and and shareshare them with them with people.people.
They’re a perfect repository for They’re a perfect repository for video blogsvideo blogs, taped , taped seminarsseminars, , witty witty Power PointsPower Points, , commercialscommercials, , how-to’s how-to’s and a behind-the-scene and a behind-the-scene look at your organization.look at your organization.
Video sharingVideo sharing
A wiki is a website that allows A wiki is a website that allows visitors to easily visitors to easily addadd, , removeremove, , and and editedit content – this makes content – this makes them them great collaboration great collaboration toolstools
Wikipedia, for example, is an Wikipedia, for example, is an encyclopedia is written encyclopedia is written collaboratively by volunteers collaboratively by volunteers from all around the world; from all around the world; anyone can edit itanyone can edit it
WikipediaWikipedia
Business and Social MediaBusiness and Social Media
Social media provides an Social media provides an array of new “touch points” array of new “touch points” for business individuals to for business individuals to interact with prospects and interact with prospects and customers.customers.
It is about realizing that It is about realizing that “focusing on important “focusing on important marketers and influencers will marketers and influencers will have a far greater impact have a far greater impact than trying to reach the than trying to reach the masses with any one message masses with any one message or tool”or tool”
Key CharacteristicsKey Characteristics
• Transparency for the right and honest, not always positive
• Active listening: responsive to the dialogue
• Voice of many• Conversational• Facilitate and enable 2 way
communication• Contributing to brand and
marketing goals bottom line this is for a marketing end
Benefits for you and your company from Benefits for you and your company from leveraging social medialeveraging social media
• Listening- using social media as “real time” research and gaining insightsfrom listening to customers
• Talking- using conversations with customers to promote products or services
• Energizing- building brand stewardship; and identifying enthusiastic customers and using them to persuade others
• Supporting- making it possible for customers to help each other
• Embracing- turning customers into a resource for innovation
How do we start?How do we start?
Research Research
Strategic planningStrategic planning
Implement strategyImplement strategy
EvaluationEvaluation
Experiment with social mediaExperiment with social media
Identify goals and objectives, define Identify goals and objectives, define target audience, know what our target audience, know what our competitors are doing in social mediacompetitors are doing in social media
Make a planMake a plan
Schedule your objectives, Schedule your objectives, know the audience interest know the audience interest and grab the opportunityand grab the opportunity
Multi-tier Social media approachMulti-tier Social media approach
Create your profile, Create your profile, share photos, video, share photos, video, audio, links, send audio, links, send private message, start private message, start buzzing through events buzzing through events & campaigns, involve & campaigns, involve audience with good audience with good content and informationcontent and information
Try a Try a varietyvariety of social media tools of social media tools
Be Be yourselfyourself, make some , make some friendsfriends, , and and shareshare
ListenListen
Review performance with Review performance with real time monitoring and real time monitoring and progress checking. This progress checking. This allows us to know the critics allows us to know the critics and to maintain public and to maintain public relationsrelations
Social Media ToolsSocial Media Tools
Popular networking sites Popular networking sites which are majorly driving which are majorly driving audiences and giving audiences and giving salessales
