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Overview presentation on social media, LinkedIn, and Twitter. Includes opening a Twitter account. Has Resource pages listing SME's, books, and URL's for further study.
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An Introduction to Social Media – LinkedIn & Twitter December 5, 2013
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AgendaI. Getting Started
• Gain a fundamental understanding of each social channel
II. Getting Noticed • Understand the distinct positioning, thought leadership, and networking capabilities of both
channels.
III. Staying Noticed • Develop an individual strategy on how and when to use either or both.
IV. Hints | Best Practices | Watch-outs
V. Resources
VI. Q&A
Appendix• Opening Link • Twitter on LinkedIn
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Getting Started •Background
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Some Numbers
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How They All Play Together
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LinkedIn•Social networking site for people in professional occupations
•259 million acquired users in more than 200 countries and territories as of June 2013
•65.6 million unique US visitors and 178.4 million globally as of July 2, 2013
•Available in 20 languages
Source: Wikipedia
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Twitter•Background
•Getting Started
•Tweeting
•Using Twitter – Exercise•Setting up an account •Adding followers and following•Tweets
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Twitter - Background•Online social networking and microblogging service
•500 million registered users in 2012
•340 million tweets per day
•1.6 billion search queries per day
•Now one of the ten most visited websites
Source: Wikipedia
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Twitter - Getting Started A. Set up account
a. Account name – fifteen (15) alphanumeric characters b. If company name used then remember to include team names in Bioc. SEO implications – Google, Yahoo!
B. Find people to follow a. Set up process
1. People already using Twitter2. Inviting non-users to Twitter
b. Twitter Search (https://twitter.com/Twittersearch )c. Third party tools
1. Twitterlocal (http://www.twitterlocal.net/ )2. Twellow (http://www.twellow.com/ )
C. The profile a. Avatar b. Background image or color for Home screen c. Bio (one hundred and sixty (160) characters available)
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TweetingA. One hundred and forty (140) characters available but note…
a. Your name could be up to fifteen (15) charactersb. Links can be very long
B. Audiences for tweets a. Entire Twitter community b. Semi-publically to users approved to receive messages c. Privately from one user to another
C. How Tweets can be viewed a. Internetb. Mobile phone c. Tablets
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Using Twitter – Exercise •Setting up an account
•Adding followers and following
•Tweets
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Twitter – Setting Up an Account I
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Twitter Setting Up an Account II
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Twitter – Adding Followers and Following
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Tweets I•Tweets
•Retweets
•Direct Messages
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Tweets II
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Getting Noticed •LinkedIn
•Across both
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Getting Noticed – LinkedIn•Complete your profile – achieve All Star level
•Have a good opener
•Utilize keywords effectively
•Include your photograph
•Update experience and education
•Update vanity URL
•Customize your website(s) presentation
•Embed applications (up to 8) in your profile
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Getting Noticed – Twitter •Complete your personal information
•Decide on an appropriate handle
•Resolve long links with either bit.ly or use Twitter’s function
•Customize background
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Getting Noticed – Across Both •Ensure that your social media persona matches how you present your business offline
•Use your social media introduction to set the tone of how you work
•Harmonize introductions across social media applications
•Cross promote yourself on all your social media app’s
•Use keywords consistently
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Staying Noticed •LinkedIn
•Across both
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Staying Noticed – LinkedIn•Post updates
•Engage in the community
•Endorse others and make recommendations
•Join and form groups
•Post samples of your work
•Share LinkedIn posts on Twitter
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Staying Noticed – Twitter •Tweet
•Reply to others’ tweets
•Retweet
•Use hash tags (#)
•Use third party app’s•HootSuite•TweetDeck
•Post your tweets to LinkedIn
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Staying Noticed – Across Both •Post frequently and regularly
•Be unique
•Find your voice
•Reply promptly
•Employ advanced features •Images •Video•Link to your blogs and websites
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Staying Noticed - Which to Use When•LinkedIn for B2B marketing
•LinkedIn and Twitter for generating leads
•Twitter and Pinterest for general awareness development
•Facebook and Pinterest for working to reach consumers
•Facebook for building loyalty and customer service
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Staying Noticed - Clarify Branding Who are you representing:
•Your employer•Mutual branding•Completely personal
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Staying Noticed - Individual Strategy•Determine objectives
•Create your social media identity
•Prepare your social media introduction
•Select app’s
•Identify content, give more than receive
•Determine frequency of posts
•Prepare editorial calendar
•Establish an online presence
•Review your performance and results
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Hints | Best Practices | Watch-outs •LinkedIn
•Across both
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Hints | Best Practices | Watch-outs – LinkedIn•Use tags
•Stay with the basic (free) service
•Try to have people invite you instead of your sending the invitations
•Quality versus quantity (LION – Linked In Open Networker)
•Remember the lifetime 3,000 invitation limit
•Have 250+ connections
•Rule of thumb, have at least 10 connections for every year of age
•Have at least 5 skills
•Use up to 50 keywords in Skills & Expertise
•Turn off notifications of updates under Privacy & Settings until profile is materially complete
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Hints | Best Practices | Watch-outs – Twitter •Post to LinkedIn and other social media
•Limit tweets to 120 characters
•Rule of thumb when starting out is 4 to 5 tweets per day
•Engagement is key but listening is most important
•Balance tweets that add value and that promote you, bias should be towards the former
•Follow and be followed
•Use lists
•Be cautious in the use of auto-tweets (I advise against them)
•Functionality is simple (“stark” by one proponent), third party tools recommended
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Hints | Best Practices | Watch-outs – Across Both •Be truthful
•Don’t become a newspaper clipping service
•Stay relevant and current
•Be fresh and unique
•Be personal not a faceless corporate entity
•Watch out for changes in the apps
•Be careful with what personal information you share
•Keep your profiles current and accurate
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Hints | Best Practices | Watch-outs – Across Both (Cont.)•Have a consistent name across all social media app’s
•Avoid blatant self promotion and the accusation of spamming
•Use a social media aggregator
•Follow app’s SME’s and blogs
•Include “Join Us” widgets wherever practical
•Cross promote your profiles across all your social media app’s
•Don’t strike back on negative comments
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Resources •LinkedIn
•Social Media
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Resources – LinkedIn SME’s
1. Viveka van Rosen (@LinkedInExpert) 2. Patrice-Anne Rutledge (@PatriceRutledge)
Books3. LinkedIn Marketing
Links4. The Official LinkedIn Blog 5. Linked into Business Blog6. Patrice-Anne Rutledge
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Resources – Twitter SME’s
1. Laura Fitton (@Pistachio) 2. Hollis Thomases (@hollisthomases)3. Amy Jo Martin (@AmyJoMartin)
Books 1. Twitter for Dummies 2. All a Twitter 3. Twitter Tips, Tricks, and Tweets
Links1. The Twitter Blog Network 2. Use Twellow to Find Twitter Tweeple to Follow, Tweet, and Retweet!3. Twitter on Mashable
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Resources – Social Media SME’s
1. Erik Qualman (“Digital Dale Carnegie”) (@equalman) 2. Gary Vaynerchuk (@garyvee) 3. Frank Young (@SocialMedia4_us )
Books4. Inbound Marketing 5. Search and Social 6. Social Media Metrics for Dummies
Links 7. Social Media Examiner 8. Mashable 9. Museum of Social Media
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Q&A
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Appendix
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Opening Link http://www.youtube.com/watch?v=QUCfFcchw1w
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Posting Twitter Tweets to LinkedIn
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Authorizing Twitter Tweets on LinkedIn
