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My slides from the Social Media 09 event held in London on the 12th November 2009
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Social Media in GovernmentJonathan Akwue
. Parts of the UK Government actually ‘get’ Social Media
. Using social media to deliver services to parents…
. The traditional way of finding help…
. …but the world has changed
So we launched an Innovation Fund…
So we launched an Innovation Fund…
…with some familiar names…with some familiar names
…and some new ones
…and some new ones
2.4 million parents reached2.4 million parents reached
74% had never accessed parent support before
74% had never accessed parent support before
Did it work?
72% of Dad’s were new users
72% of Dad’s were new users
Not everything worked…Not everything worked…
The pilot SMS services did not prove to be popular with parents
The pilot SMS services did not prove to be popular with parents
…but we’re learning all the time
…but we’re learning all the time
…using old and new media…using old and new media
Syndicating content to the places where parents go
Syndicating content to the places where parents go
. Any Questions?