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Social Media in Egypt for tourism
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Social Media in Egypt
Cairo, December 18th
Fady RamzyInteract Egypt Country Manager
Cyberzizo
How it changed the conversation & What it means to tourism
Fady Ramzy
InteractPlay Innovation
310/04/2023Social Media in Egypt
- Interact Egypt Country Manager
- E-Marketing consultant & speaker
- 13+ Digital Media experience
- Project Manager for Egyptair.com
- PMP, Boeing scholarship
Who is Fady Ramzy?
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- Launched in June 2009 as the headquarter for MEA region operations
- Backed up by 15 years of Italian experience
- Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana
- One-Stop-Shop for online services
- Web/Mobile Portal development
- Mobile apps development
- Streaming platforms
- E-marketing
- Web video productions
Interact Egypt
Lets Interact
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This is event is live broadcasted over social media!!
#IOETI@IOETI @InteractEgypt
Slideshare.net/interactspa/
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This conference’s
Top influencers??
Quick Facts
800 M users worldwide
9.4 M users in Egypt
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Top Check-ins
Naama Bay
HurghadaSharm el Sheikh
Soho Square, Sharm
Luxor international airport
1,1261,050933882839
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So, conversation has changed
From Web 1.0 to Web 3.0 (The web of data)
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From E-marketing to Online Identity
Title Text
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Website
YourBrand
From E-marketing to Online Identity
NewslettersOnline
Video
Social Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
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Youtube
Social Media
Your Social Media “Identity”
FacebookLinkedi
n
Social Media
Monitoring
Social Mediatools
Title Text
Online Identity is a paradigm shift . . .
Why ??!
Title Text
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Title Text
Social Media is a major building block
in your online identityWhy ??!
Title Text
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Title Text
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What can social media do for your business?
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Title Text
TheBrand Ambassador
concept
Title Text
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Title Text
Where do we start today?!
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The Magical Methodology
PlanDo
CheckAct
Social Media in Egypt
Title Text
Always remember
3Patienceersistenceassion
Share “Valuable” Content
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Content is KING
Exert effort and time in building and sharing it
Blog, tweets, posts, photos, videos, articles, sky is the limit
Keeps your image as the field expert
Measure how your audience respond to your content
Social Media in Egypt
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Integrate!
LISTEN, LISTEN & LISTEN
No listening without Engagement
No Engagement without listening
Measure & Monitor
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The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
Social Media in Egypt
Summary please!
landing pageContest & Giveaways
Interesting contentBooking
Build your videoShare itEngage
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Go Mobile!Geo-marketing
FourSquare
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Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
Grazie!شكرا
10/04/2023
