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Please feel free to explore and use the information provided in Dr. Joseph Martinelli's Social Media for Professionals, Fall 2013
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Social Mediafor professionals
Joseph Martinelli, Ed.D.Associate Dean for Academic Affairs
College of Education & Human Services
“Social Media is nothing without Creativity”
Social Media Tools
Top Ten Social Media Tools Fall 2013
» Facebook» Twitter» Linkedin» Google+» Youtube
» Foursquare
» Tumblr» Instagram» Pinterest» Flicker
» a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.
» active role in the evolution of social software and Web 2.0
» Salad Bar vs Melting Pot
What Tools do I Use?
• Social, Recruiting, Community building and
linking, blog, video, building friendships and
Engagement
• Engagement, networking and recruiting
• Headlines, ENGAGEMENT, sales,
issue solving, insight
• Leadership, thoughts, depth, reflection, ENGAGEMENT, linking, posts
Blog
Tumblr
Google+
FoursquareYoutube
Social Media - How do they all together?
ViralMarketing
YouTube
TumblrSlideShare
Flickr
Social Media – establishment of an ideas calendar. The ideas calendar is a fluid document that addresses the changing needs and conditions of your program and the crowd-sourced community.
» Goals and Focus˃ Financial – Revenue, Expenses, Leads
» Customers or End Users˃ Satisfaction, Support, Community Building
» Brand˃ Awareness, Thought Leadership, Innovation
» Design a Program Specific to Your Goals
Design a Program Specific to Your Goals
» Industry Trends
» Key words and search terms
» Influencers to follow
» Competitors
Branding Through Social Media
» Build the RelationshipsAudience and Business
» Take Advantage of Online ChannelsWhat is being said about you
» Engage…Engage…Engage
What Tools do I Use?» Monitoring Tool
˃ Listening & Measurement+ Google Alerts+ Addict-o-Matic+ SocialMention+ HootSuite+ BoardReader
Developing a PlanTool Purpose & Strategy Priority (1-5)
Key Focus on 1 & 2Monitoring ToolWord Press BlogTwitterFacebookLinkedInYoutubePinterest
Measurable GoalsGoals Social Media
ApplicationTools to Measure
Better insight & information Shared
Conversation monitoring and feedback
Monitoring ToolSocial Mention
Awareness # of people reached Site VisitorsTwitter FollowersBlog Comments
Quicker Sales # of interactions Leads, Deals, RevenueCustomer Support and Satisfaction
# issues addressed and solutions found
Tools such as SalesforceTwitter
Continuous Innovation
# of ideas implemented
Monthly Assessment
What are YOUR Goals!Goals Social Media Application
Word Press BlogMicroblogginghttp://en.support.wordpress.com/using-wordpress-to-create-a-website/
Creating Your Word Press Account1. Know what password and URL to use2. Think about what you should post
Text, Photo, Quote, Link, Chat, Audio, VideoRemember: posting shorter multimedia-rich content can give you more exposure
3. Promote your account to you other social media outlets4. Word Press is FREE!5. Be Creative
Tumblra blog to for a younger audience
» reach out to a younger, trendier market easy for content to be shared through re-blogs
» founded in 2007 currently has over 53 million different blogs» 50 percent of Tumblr users are age 25 or younger
10 Simples rules ofSocial media Etiquette
» Rule #1: Be Yourself» Rule #2: Be Transparent» Rule #3: Play By The Rules» Rule #4: Listen Frequently» Rule #5: Engage!» Rule #6: Be Respectful
What to create today» WordPress Blog» Your Fist Post – About my Blog» Create your first page.
This page would be a good spot to outline a little about yourself and your social media goals.
» Please email links to your completed accounts to Mary Zedeck by November 6, 2013
Resources & Key Terms
» Google Alertshttp://www.google.com/alerts
» Addict-o-Matic˃ http://addictomatic.com/
» Trendistic˃ http://trendistic.com/
» SocialMention˃ http://ww.socialmention.com/
» BoardReader˃ http://boardreader.com/
» CRM˃ Customer Relationship Management
» ROI˃ Return on Investment
» Monitoring Tool˃ Measures how much buzz you
are getting on the internet